Kim Arsenault Email & Phone Number

Vancouver, BC, CA

Toronto, Canada Area

• Helping members of the Canadian marketing community uphold high standards of professional conduct by developing guidance, practical tips, and insightful resources. These efforts empower professionals to enhance their.
• Spearheaded the 2023 updates to the CASL Guide.
• Co-authored the CMA Guide to Digital Marketing Rules in Canada (2021).
• Led the 2021/2022 update of the CMA CASL Quiz.
• Facilitated the 2022, 2023, and 2024 CASL and Privacy Essentials for Marketers Seminar

Toronto, Canada Area

Worked with a cross-section of industry experts to create a Cannabis guide that provided Marketers with information and clarity on the regulations and best practices for marketing cannabis in Canada. We worked closely with Health Canada to align and provide guidance to organizations to ensure compliance in a highly regulated but ambiguous industry..

Toronto, Canada Area

CMA’s Ethics and Standards Committee oversees development of CMA’s framework of industry self-regulation and related guides. Particular focus is given to CMA’s Code of Ethics and Standards of Practice.

Vancouver, British Columbia, Canada

• Impacted by company layoffs in July.
• Successfully managed the key account of a major CPG company, overseeing the onboarding and delivery of their inaugural CRM program, reaching millions of consumers across multiple priority brands.
• Collaborated with the Digital Experience team to implement foundational CRM strategies, strategically ramp up email volume with a focus on deliverability, optimize data quality and fluidity, and drive $50,000+ in.

Vancouver, British Columbia, Canada

• As a Senior Digital Marketer with expertise in CRM, email marketing, and cross-channel integration, I acted as a Strategic Advisor, gaining a deep understanding of my clients' businesses, marketing goals, and the.
• Managed a diverse portfolio, generating $3-$5M in annual revenue, and delivering tailored CRM programs for clients across industries such as financial services, telecom, consumer goods, B2B, not-for-profit, and.
• Strategically expanded client relationships as a trusted advisor, achieving 12-32% year-over-year growth in major CRM accounts.
• Strengthened client relationships through thought leadership, continuous learning, problem-solving, and being a strong client advocate.
• Played a key role in business development, winning two major Email Marketing RFPs in 2023 and contributing to the agency's overall growth.
• Mentored and inspired a Client Success team, fostering collaboration, a safe environment, and professional growth, encouraging team members to step outside their comfort zones for development.Clients included: Young.

British Columbia, Canada

As a Senior Account Director, Client Success, I am driven by a passion for email and data-driven marketing. With over 15 years of industry experience, I specialize in assisting clients in crafting customer-centric strategies that harness the power of technology and data to deliver the highly personalized experiences today's consumers demand.Throughout my.

Guelph

As a Sr. Director and part owner of Inbox, I had the privilege of leading a team of 20+ smart, passionate, data-driven marketers. Our goal was to put our clients at the center of everything we did. We were their strategic email partner, an extension of their marketing team, helping our clients ask the right questions, deeper more strategic questions and.

Guelph, Ontario, Canada

As a digital marketing professional with over 15 years of experience in the industry, I am responsible for working closely with our clients, helping them develop data driven digital marketing strategies, guiding them on email best practices, and bringing forth new trends and technologies across various industries including Financial, Retail, Loyalty, and.

Guelph, Ontario, Canada

Kim is a Digital & Direct Marketing professional with over 10 years of experience. Kim has led the sales and client services team at Inbox Marketer for 5 years and has been instrumental in helping Inbox become Canada’s largest independent digital messaging agency. Kim works with our top clients in the Telco, Retail and Financial sectors bringing them sound.

As a Senior Account Executive at Inbox, Kim was responsible for maintaining the relationship with our top tiered clients. Kim was one of the key liaisons between our clients and the creative agencies ensuring the client's needs and goals were being met on every email campaign. Kim was also responsible for all phases of the business development process.

- Managed the channel partner relationship with DoubleClick, the world’s largest email outsourcer.- Became the top DoubleClick re-seller in the division - Account Management included: customer training, technical support, newsletter design, QA, email deployments, generating reports, marketing analysis

Kitchener, Ontario, Canada

Publishing and Advertising BusinessCreated and distributed The Funny Bone to over 300 Doctor/Medical offices in Kitchener, Waterloo and Cambridge. Monthly distribution. Sold Advertising space to local businesses.