Establish, launch and manage a strategic growth plan for 424s flourishing experiential expertise. >> We are a creative event agency of dreamers and doers. We design and produce experiential works of art fueled by creativity. We make inspired realities out of distant ideas. We are storytellers through innovative events, brand experiences and noteworthy celebrations that test the impossible. >>

Advised and guided clients on experiential marketing campaigns to grow brand relevancy, strengthen visibility, and create the type of emotional connection that drives brand loyalty. Partnered with clients to build consumer commitment and ‘love’ of the product through brand awareness, leveraging social trends, and celebrating landmark achievements.

Recruited to lead Mosaic’s $20M Experiential Division with a team of 30 and 5 direct reports. Accountable for P&L and managing internal operations, building strong client relationships, and enhancing operating performance. Executed activations to maximize revenue for 3 key clients: Anheuser Busch, Bacardi, and Moet Hennessy. Quarterbacked Mosaic’s Michelob Ultra Super Bowl LVII activation. Michelob Ultra’s $1M Super Bowl activation: https://www.youtube.com/watch?v=pXoeNyRu8g0. Collaborated with and influenced Mosaic’s executive leadership team on significant business decisions, based on financial analysis while balancing business strategies, risks, and opportunities.

Led new and organic business growth for leading global sports and entertainment agency. Identified prospects and expanded existing client revenue through incremental opportunities, including sponsorship consulting, hospitality, measurement, and digital marketing for ally Financial, Toyota, Diageo, and FedEx. Strengthened MKTG industry visibility and reputation by forging active partnerships with sports marketing affinity groups: Female Quotient, WISE, ANA, SeeHer in Sports. Led team of analysts on application of proprietary measurement platform, enabling tracking of Toyota’s brand awareness and favorability during 2020 Tokyo Olympics, sharing consumer opinions, and demonstrating positive ROI.

Led new and organic business growth for leading global sports and entertainment agency. Identified prospects and expanded existing client revenue through incremental opportunities, including sponsorship consulting, hospitality, measurement, and digital marketing for ally Financial, Toyota, Diageo, and FedEx. Strengthened MKTG industry visibility and reputation by forging active partnerships with sports marketing affinity groups: Female Quotient, WISE, ANA, SeeHer in Sports. Led team of analysts on application of proprietary measurement platform, enabling tracking of Toyota’s brand awareness and favorability during 2020 Tokyo Olympics, sharing consumer opinions, and demonstrating positive ROI.

Managed business expansion and led all cross-collaboration efforts between dentsu agencies and MKTG (following dentsu’s acquisition of MKTG in 2014). Advised Chief Revenue Officer on new business efforts and co-led requests for proposals (RFPs). Won $12M in new business in fiscal 2014-2015, increase of 38%. Achieved 63% closing rate on RFPs. Increased incremental revenue by $9M over 3 years by bringing business to MKTG, leading client brand activations:✓ Bvlgari 20th Anniversary Pop Up Store (Oculus NYC).✓ MSNBC Essence Festival Activation (New Orleans Convention Center).✓ NBA All-Star Weekend (Madison Square Garden).✓ Nike Penn Relays Pop-Up Store (Penn State University).✓ Beats by Dre Flagship Store (SoHo NYC).✓ Diageo Johnny Walker House of Walker Mobile Tour.

Led all partner relationships for $21M Consumer Electronics, Gaming, and Apparel (CEGA) vertical. Drove incremental sales. Led contract renewals. Advised and collaborated with Vice President of New Business on potential targets for category exclusivity, co-leading pitches from deck creation to presentation to new client onboarding. Negotiated brand-building opportunities for clients (Motorola, Microsoft, Verizon, Under Armour), winning $5M in incremental event commitments. Collaborated with NFL Entertainment and Sales in creating new NFL intellectual properties in partner activations across NFL.com and NFL Network, resulting in Nike Leadership Challenge, EA Madden Launch, Canon Shoot-Like-A-Pro, Verizon Draft Dream Sweepstakes, generating $8M in new revenue.

Created and executed season-long marketing and promotional campaigns for NFL.com Fantasy Football, NFL.com iTunes, Field Pass, and Game Pass. Managed NFL.com content partner accounts, such as Sirius XM, Apple, and DirecTV.