Kim Hughes

Kim Hughes Email and Phone Number

Sales Acceleration Programs and Market Readiness Leader @ Cisco
san jose, california, united states
Kim Hughes's Location
Denver, Colorado, United States, United States
Kim Hughes's Contact Details
About Kim Hughes

Dynamic, results oriented leader with experience in strategy, business development, leadership, and sales. Thrives on agility, championing change and pivoting to succeed in hyper-competitive, fluid environments. Continually builds a culture of trust that fosters inclusivity and teamwork, resulting in cohesive, high-performing teams.Proven ability to build and support happy teams, through mentorship and career development. My ultimate goal is to empower those around me to show up as their authentic selves to achieve both their personal and professional goals.My sweet spot is marketing and sales acceleration with expertise in communications, asset creation, training delivery, event strategy and execution

Kim Hughes's Current Company Details
Cisco

Cisco

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Sales Acceleration Programs and Market Readiness Leader
san jose, california, united states
Website:
cisco.com
Employees:
91694
Kim Hughes Work Experience Details
  • Cisco
    Sales Acceleration Sr. Leader, Global Software Sales
    Cisco Aug 2023 - Present
    Denver, Colorado, United States
    Delivers key seller readiness strategy for an $8.4B selling motion by global software and services sellers. Helped drive Y/Y double-digit growth of Cisco Buying Program sales preference and performance in FY2024.* Cross-functional leadership of Global Software Sales GTM team, spanning Cisco’s entire software portfolio * Owns Strategy and end-to-end design and delivery of sales enablement strategies and initiatives* Drives strategy, leadership and execution of programs including… Show more Delivers key seller readiness strategy for an $8.4B selling motion by global software and services sellers. Helped drive Y/Y double-digit growth of Cisco Buying Program sales preference and performance in FY2024.* Cross-functional leadership of Global Software Sales GTM team, spanning Cisco’s entire software portfolio * Owns Strategy and end-to-end design and delivery of sales enablement strategies and initiatives* Drives strategy, leadership and execution of programs including virtual and live events, segmented seller training, seller role guides, field chat support spaces, and communications.* Leads with influence, develops and delivers messaging on key sales initiatives and performance to executive and senior level stakeholders that includes data-driven recommendations for optimization and growth. * Translates business objectives into a quantifiable activation plan that prioritizes people and resources for the most impactful sales enablement and readiness initiatives.* Drives sales program interlock across sales, business architectures, customer experience, marketing, global partner organization, channel partners, and other cross-company stakeholders. Show less
  • Cisco
    Senior Leader, Digital Strategy, Customer Solutions Marketing
    Cisco Jul 2022 - Aug 2023
    Denver, Colorado, United States
    During organizational restructure, promoted to manage a web strategy team (9 team members) to support global product and platform updates, messaging, and demand generation. Lead the complete program lifecycle, including schedules, budgets, data gathering and reporting, and engagement with senior marketing leadership. Managed $1.1M annual budget.* Drove a range of digital marketing programs that amplify strategic initiatives (Buying Programs, Licensing Simplification, Hybrid Work, and… Show more During organizational restructure, promoted to manage a web strategy team (9 team members) to support global product and platform updates, messaging, and demand generation. Lead the complete program lifecycle, including schedules, budgets, data gathering and reporting, and engagement with senior marketing leadership. Managed $1.1M annual budget.* Drove a range of digital marketing programs that amplify strategic initiatives (Buying Programs, Licensing Simplification, Hybrid Work, and Transform Infrastructure), as well as web, organic search, and demand generation.* Redesigned team structure and processes to break down silos and accelerate asset production: Redefined roles and remits, encouraged cross-functional collaboration, and improved the activation framework for greater efficiency and deliverable quality. As a result, increased production rate by 28% and delivered a record-high number of launch assets. Show less
  • Cisco
    Leader, Digital Strategy, Marketing Acceleration Office
    Cisco Feb 2020 - Jul 2022
    Denver, Colorado, United States
    Led a team of 3 digital strategists and 2 marketing managers, with an annual budget of $2.4M. Championed best practices and consistent experiences across the Cisco.com, Hybrid Work and Transform Infrastructure campaigns, Licensing Simplification, and Cisco Buying Programs.* Drove digital strategy for buying programs and licensing: Led Enterprise Agreement go to market campaign alignment between Global Software Sales, Customer Experience and Marketing teams. Consolidated 17 promotion… Show more Led a team of 3 digital strategists and 2 marketing managers, with an annual budget of $2.4M. Championed best practices and consistent experiences across the Cisco.com, Hybrid Work and Transform Infrastructure campaigns, Licensing Simplification, and Cisco Buying Programs.* Drove digital strategy for buying programs and licensing: Led Enterprise Agreement go to market campaign alignment between Global Software Sales, Customer Experience and Marketing teams. Consolidated 17 promotion channels into one cohesive journey, building and optimizing customer and sales content, and creating a universal licensing guide.* Created a path to ease customer and partners’ transformation to software-focused enterprise: As part of the Hybrid Work campaign, built a digital Guide Me tool for Cisco.com. Guide Me became the #1 performing piece of content on the campaign pages, with 20K+ engaged visitors per month and very high 6% demand conversion rate. Show less
  • Cisco
    Digital Marketing Manager
    Cisco Apr 2017 - Feb 2020
    Greater Denver Area
    Led digital campaigns, demand generation strategies, and omni-channel customer journeys for global brand campaigns that promoted enterprise networking, security, observability and collaboration portfolios. Drove scope, budget, resources, schedules, and results for each project while promoting best practices for data analytics, marketing attribution, optimization, and personalization.* Initiated and launched Cisco’s Conversion Optimization Center of Excellence by developing talent… Show more Led digital campaigns, demand generation strategies, and omni-channel customer journeys for global brand campaigns that promoted enterprise networking, security, observability and collaboration portfolios. Drove scope, budget, resources, schedules, and results for each project while promoting best practices for data analytics, marketing attribution, optimization, and personalization.* Initiated and launched Cisco’s Conversion Optimization Center of Excellence by developing talent, sharing ​best practices, and standardizing testing processes,​ measurement, technology stack, ​training and governance.* Led the web marketing team to create a landing page experience for the Bridge to Possible campaign: Developed a cohesive, engaging brand story that emphasized core values and differentiated Cisco from competitors. Within six months of launch, the landing page increased traffic by more than 70% MoM, which set the precedent for successful execution of an end-to-end, coordinated campaign that prioritized customer and partner engagement. Show less
  • The1Stmovement
    Account Director
    The1Stmovement Feb 2014 - Apr 2017
    Greater Denver Area
    Inspiring clients to successfully engage with their customers through innovative technology and creative digital platforms, to promote and grow their brands. Work included custom responsive (mobile-first) website design, UX/UI strategy, content strategy, brand and design innovation, and mobile app development. The T1M Agile approach and Product Design Sprint process ensures client satisfaction, created collaborative relationships and delivered an exceptional product… Show more Inspiring clients to successfully engage with their customers through innovative technology and creative digital platforms, to promote and grow their brands. Work included custom responsive (mobile-first) website design, UX/UI strategy, content strategy, brand and design innovation, and mobile app development. The T1M Agile approach and Product Design Sprint process ensures client satisfaction, created collaborative relationships and delivered an exceptional product. The1stMovement is an internationally recognized digital agency with offices in Los Angeles, Denver, and Hong Kong. We create digital solutions for some of the world's most well known brands including Adobe, Baxter, Cisco, DaVita, Lexus, VF Corp and USOC. Show less
  • Mears Interactive
    Founder
    Mears Interactive May 2009 - Nov 2013
    Lakewood, Co
    Helping businesses and organizations reach their true potential by creating customer engagement and brand loyalty through strategic insights, social sharing, research and data collection, in both the online and offline arenas.Marketing and brand strategy, customer engagement/CRM, search engine optimization (SEO, SEM, PPC), website analytics strategy and reporting, website design and development, social media, blogs, email marketing, online communities, competitor analysis, customer… Show more Helping businesses and organizations reach their true potential by creating customer engagement and brand loyalty through strategic insights, social sharing, research and data collection, in both the online and offline arenas.Marketing and brand strategy, customer engagement/CRM, search engine optimization (SEO, SEM, PPC), website analytics strategy and reporting, website design and development, social media, blogs, email marketing, online communities, competitor analysis, customer segmentation and e-commerce. Competent in Salesforce, BaseCamp, WordPress, Hubspot and Google Analytics.Platforms include: LinkedIn, Facebook, Twitter, Instagram, Tumblr, Klout, Vine, Flickr, Digg, Stumbleupon, Reddit, Blogger and WordPress blogging and an infinite number of additional avenues.Also providing engaging, interactive presentations, workshops and training for associations, community groups, non-profits and businesses on a variety of marketing and customer engagement topics. Show less
  • West Chamber Serving Jefferson County
    Director Of Marketing
    West Chamber Serving Jefferson County 2006 - Jul 2010
    Golden, Co
    Overall marketing communications and event management for the Denver Metro area's third largest Chamber of Commerce. - Messaging, brand strategy and positioning- Event strategy, promotion and execution- SEO/SEM/PPC strategy and implementation- Website design and development- Email/database marketing- Social Media- Advertising strategy, design, placement (online and traditional campaigns)- Member counseling and marketing strategy
  • City Of Lakewood
    Marketing Supervisor
    City Of Lakewood Sep 1999 - Aug 2006
    Lakewood, Co
    Strategic marketing oversight and implementation for the City of Lakewood Heritage Culture & the Arts performing, visual and historic arts venues and programs, municipal golf courses, urban parks and recreation centers and programs.- Marketing messaging and brand cohesion- Event strategy, promotion, management and activation- Website content strategy, writing and editing- Retail merchandising, sales and strategy- Bravo Magazine writer and editor- Event promotion
  • Murrie Lienhart Riesner Chicago
    Account Manager
    Murrie Lienhart Riesner Chicago Sep 1996 - Jun 1999
    Greater Chicago Area
    Branding and identity ad firm focusing on consumer goods packaging, branding and new market segmentation.Responsible for new business development including client contact, branding strategy, and proposals.Creation and management of promotional programs, incentive plans, brand strategies, brand revitalization and brand restaging for numerous national consumer goods clients including Con Agra, Kraft, Quaker, Sara Lee, Oscar Meyer, and H20.

Kim Hughes Skills

Social Media Marketing Online Marketing Marketing Communications Seo Marketing Strategy Social Media Social Networking Marketing Lead Generation Advertising Facebook Public Speaking Blogging Leadership Strategic Planning Wordpress Competitive Analysis Web Analytics Website Development Google Analytics Strategy B2b Marketing Management Copywriting Business Development E Commerce Web Marketing Newsletters Digital Marketing Brand Development Search Engine Technology Presentations Online Branding Online Advertising Integrated Marketing Direct Marketing Interactive Marketing Strategy New Business Development Web Design Company Branding Search Engine Ranking Corporate Branding User Experience User Interface Design Information Architecture Mobile Applications Agile Methodologies

Kim Hughes Education Details

Frequently Asked Questions about Kim Hughes

What company does Kim Hughes work for?

Kim Hughes works for Cisco

What is Kim Hughes's role at the current company?

Kim Hughes's current role is Sales Acceleration Programs and Market Readiness Leader.

What is Kim Hughes's email address?

Kim Hughes's email address is ki****@****ive.com

What is Kim Hughes's direct phone number?

Kim Hughes's direct phone number is +130389*****

What schools did Kim Hughes attend?

Kim Hughes attended Kellogg Executive Education, Colorado State University.

What are some of Kim Hughes's interests?

Kim Hughes has interest in Children, Arts And Culture, Education, Economic Empowerment.

What skills is Kim Hughes known for?

Kim Hughes has skills like Social Media Marketing, Online Marketing, Marketing Communications, Seo, Marketing Strategy, Social Media, Social Networking, Marketing, Lead Generation, Advertising, Facebook, Public Speaking.

Who are Kim Hughes's colleagues?

Kim Hughes's colleagues are Navu Randhawa, Moiz Khan, Mike Vandergrift, Prasad K, Andrei Catalin, Amber Cook, Jakob Weber.

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