Kimberlee Ross (Bochek) Email & Phone Number

• Effectively manage key enterprise accounts within healthcare vertical• Establish and manage client expectations, KPIs and reporting• Attend national healthcare conferences to promote Socius Marketing brand and services• Act as a liaison between internal team members and client for all requests related to SEO, Paid Media, Dev/Design and Strategy

Tampa/St. Petersburg, Florida Area

• Webmaster for corporate website averaging 2.5 million visitors per year. Daily content updates, monitoring traffic & rankings, proactively identifying and addressing content errors, SEO, technical bugs, UX• Managing Editor for FMC blog - optimizing content, URL structure, meta titles/descriptions, image alt text, site hierarchy, keyword research, and marketing strategy once published.• Director for paid & organic digital marketing campaigns to establish & enhance FMC brand for medical providers/departments. Platforms encompass Facebook, Twitter, Instagram and Google Ads (PPC)• Developed innovative in-house Reputation Management program to generate online reviews for 350+ providers. Review platforms encompass Google, Healthgrades, Vitals & more. Goal / results: reduce cost and boost competitive edge in local digital marketplace • Project manager for 2020 corporate website redesign aimed at improving user experience, SEO, UX & overall design : https://www.floridamedicalclinic.comWHAT MOVED THE NEEDLE:• Increased visitors by 1 MILLION after 2020 website redesign (2019 vs: 2020 stats)• Generated 1.6 MILLION views to blog in 10 months• DOUBLED online appointment requests - from 15,000 to 32,000 requests (2019 vs 2020 stats)• Boosted Facebook rating to 4.5 stars overall via strategic campaigns & active review management• Established HIPAA-compliant quarterly email newsletter (180,000 patient subscribers) with a 40% average open rate (industry standard is 20%)

Orlando, Florida

Director of content marketing for health website generating over 50,000 monthly visitors, Managing Editor for company-wide Content department.• Wrote research-based content pages and blogs, published to website daily• Managed editorial calendar for content, blogs and email marketing campaigns• Monitored website traffic, Google rankings and conversion rates for lead generation• Developed creative email marketing campaigns to obtain links to website content• Compiled monthly, quarterly and yearly website auditsWHAT IM MOST PROUD OF:• Increased organic traffic from 5,000 to 60,000 monthly visitors in 12 months• Obtained over 400 links to website content via strategic email marketing campaigns• Redesigned landing page to boost overall website conversion rate by 7%

Orlando, Florida

• Edited website content for originality, readability and other basic editorial conventions• Hired and managed teams of editorial interns located throughout the U.S. and Europe• Composed Editorial Handbook for all staff and contributing writers• Managed editorial calendar for website content, blogs and social media posts• Updated Facebook, Twitter and Instagram accounts with fresh content daily• Led daily team meetingsWHAT MAKES ME STAND OUT:• Scaled organic website traffic from 0 to 100,000 readers in just 6 months• Launched a series of social media campaigns generating over 5,000 new followers• Recruited over 30 freelance writers for Editorial Internship programAuthor page: http://ambitious.com/author/kimberleebochek/

Orlando, Florida Area

Assisted editorial staff in all areas of online and print magazine production.• Pitched, wrote and published an array of articles on Orlando Weekly website• Copy-edited articles for print and online entity of the magazine• Transcribed and fact checked the “Selections” column for weekly calendar updates• Contacted local businesses to ensure accuracy of information before publishing• Compiled photographs for online slideshow albumsAuthor Page: http://www.orlandoweekly.com/orlando/ArticleArchives?author=2396595

Syracuse, New York Area

Content editor, supervisor for all daily operations of magazine and personnel.• Edited every article within the magazine to ensure quality and authenticity before publishing• Created detailed editorial calendar for full spring semester• Coordinated and enforced deadlines for all section editors, designers and photographers• Organized and led weekly staff meetings• Arranged fundraising events and sponsorship opportunities with local businesses

Syracuse, New York Area

Produced feature-length articles weekly covering topics related to the culinary arts • Photographed accompanying images for online articles • Brainstormed and presented story ideas in weekly meetings • Fostered relationships with local restaurants for collaborative events • Promoted all articles using social media platforms such as Instagram, Facebook and Twitter.

Syracuse, New York Area

• Assured content quality • Audited articles to meet Associated Press writing style • Attended weekly editorial meetings to select article topics, fundraising events and launch parties

Syracuse, New York Area

• Created marketing campaigns using demographic statistics to raise awareness for emerging artists • Marketed using promotional materials and strategically placed posters in businesses and academic buildings • Developed online marketing strategies for social media outlets and their differing functions • Attended and promoted concert events • Contributed to weekly conference calls with Sony headquarters • Composed detailed reports of completed marketing efforts