Oversees the end-to-end creative processes for Vispero, the world’s largest assistive technology provider• Innovates processes and sets standards for crafting brand-consistent print and digital assets across Vispero’s lines of business including Freedom Scientific, Optelec, and Enhanced Vision.• Collaborates seamlessly across departments (web design, PR, product, and field marketing), guiding the strategic and creative direction of graphics for various products, campaigns, and communication initiatives.• Spearheads content refresh, redesigning and elevating key marketing materials to boost product and brand visibility.• Authors and refines copy for customer and partner-facing collateral, enhancing brand messaging and engagement.• Orchestrates the production of product photography and demo videos, showcasing expertise in production, editing, motion graphics, scriptwriting, and voiceover.

Managed the development of all creative assets, ensuring brand consistency, increased productivity, and efficiency. Directed the print, digital, and social media marketing strategy, which included leading graphic design and photography for three franchise hotels (incl. Holiday Inn and Guy Harvey Resort), one independent hotel, and four restaurants.• Led the creation of all graphic design assets including social media graphics, mobile app, restaurant menus, digital and print campaigns, retail, event assets, large scale graphics and signage, vehicle wraps, and photography.• Collaborated with top-level executives to conceptualize, design, and execute multiple creative projects simultaneously.• Established and maintained a comprehensive photo and graphics library, ensuring easy accessibility and organization of visual assets.• Developed and implemented a cohesive company style and branding guide, delivering a consistent brand voice across various communication channels.• Enhanced online presence through website content and social media, increasing engagement and followers (ex: grew and managed a following of ~10k from inception to present for Guy Harvey Resort St. Augustine Beach on Facebook)• Established photography and image gallery standards for restaurants and independent hotel.• Crafted compelling marketing copy for digital and print assets, social media, websites, and radio advertisements (including voiceover), increasing brand awareness and follower growth.• Built and managed hotel, restaurant, and company websites, maintaining optimal functionality and up-to-date content.• Managed creative agency, vendor, and freelancer relationships, ensuring successful collaboration and outcomes.• Provided guidance and mentoring to facilitate a smooth transition for the position’s successor.

Delivered a positive customer experience for consumers of the popular retailer, while contributing to an increase in retail sales• Promoted within 6 months to Area Sales Manager Development Program, managing a team of 5 employees