Kimberley Orti Email & Phone Number

Los Angeles, Ca, Us

Minneapolis, Mn, Us

Plymouth, Mn, Us

St Petersburg, Florida, Us

Starlite Media, the first at-store network in the U.S., specializes in large format, high impact, signs. Our unique signs are strategically placed in high profile locations in major retail shopping centers and are designed to engage consumers as they walk to and from stores, in an environment free of clutter and other competitive advertising.

Hired to develop and pursue major brand integration opportunities for a globally renowned production studio of scripted and unscripted TV programming. - Identified potential brand partners, their specific content needs, and how we can create brand integrations for them within projects on the development slate.- Collaborated with the studio to identify their content needs.- Secured meetings to introduce the studio, development slate, and customized branded entertainment opportunities.

New York, Ny, Us

Recruited to leverage existing business relationships and experience to drive the expansion of revenue for the Campus Network, Women's Network, and Men's Network. - Expeditiously expanded client contacts at Rouge with previously untapped advertising strategy groups and clients. - Infused new sales opportunities to the company's pipeline. - Collaborated closely with colleagues across the Rouge offices to actualize new business opportunities across the West Coast territory.

New York, Ny, Us

Recruited to leverage business development and account management experience in driving growth of prepaid (upfront) and short-term (scatter) deals with West Coast bid agency and client partners. - Quickly earned reputation as a trusted advisor to and advocate for buyers and other stakeholders across accounts.- Aligned with internal partners to deliver a solution-driven approach across content licensing, ad sales, marketing, and PR.- Created and executed account-specific growth strategies while concurrently generating new leads.- Developed and delivered sales presentations to sell commercial airtime utilizing ratings/research materials, knowledge of the agency advertising needs, insights into marketplace competition, and available inventory.- Partnered with executives across departments to collaborate on and develop new/renewal deals.- Overcame ongoing agency/client change, including employee and account turnover, to maintain long-term relationships.- Mentored and advanced high-potential talent, many of whom are now in planning and account management positions.

New York, New York, Us

Account Executive, Lifetime Television, 2000 – 2006Promoted into an entrepreneurial environment to manage existing West Coast client base while leading development and acquisition of new accounts. Managed Sales Planner and Assistant.- Built relationships of trust with bid agency buyers and other client stakeholders.- Analyzed weekly and monthly research and incorporated data into client presentations.- Designed, developed, and led upfront/scatter pitches to decision makers. Negotiated contract terms.- Mentored/coached Sales Planner; positioned team members for advancement into positions of increased responsibility.- Achieved year-over-year growth for 6 consecutive years.- Secured one of Lifetime’s first integrated deals.Sales Planner, Lifetime Television, 1996 – 2000Supported Account Executive in the planning and management of West Coast ad sales business. Oversaw Assistant.- Prepared and revised sales plans as needed. Monitored on-air schedules and internal programming changes.- Worked with Assistant to ensure schedule delivery in alignment with contract. Notified Account Executive and clients of changes. Resolved account/contract discrepancies. - Trained, managed, and mentored Assistant with a focus on improved efficiency and client satisfaction.

New York, Ny, Us

Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.Part of IPG Mediabrands, the global media arm of Interpublic Group of Cos. (NYSE: IPG), Initiative employs 3,200 of the smartest and most diverse talent in the industry in over 80 countries and represents annual billings for blue-chip clients, including LEGO, Carlsberg, Dr Pepper Snapple Group, Merck and Unilever.Deals ranging from $1M to $5M; secured one of the first corporate deals with Turner Broadcasting System).

Master'S Degree, Finance, General

Bachelor'S Degree, Marketing