Kimberley Babcock-Smith Email & Phone Number

New York City Metropolitan Area

Leading strategy, media planning, analytics and execution on behalf of ConEdison Company of New York (CECONY) and Orange and Rockland Utilities (ORU). Driving innovation throughout the connections planning process. Liaison with media and creative agencies. Member of marketing leadership team collaborating with Research and Insights, Brand Strategy, Integrated Marketing, and Marketing Services. Educating New Yorkers on ConEd’s commitment to 100% Clean Energy by 2040. Driving adoption of EVs, Solar, Energy Efficient appliances & Clean Heat technology.

Greater New York City Area

Working with both agencies and clients to drive great work

White Plains, Ny

Manchester, Connecticut

Greater New York City Area

Client lead on CKE (Carl's Jr and Hardee's) overseeing all operations, planning, analytics, and buying.

New York, New York, United States

Greater New York City Area

Led operations and integrated planning for Subway Restaurants, a $350MM account. Attended and presented at board meetings to gain approval to both connections plans and budgets. Oversaw dedicated team of traditional planners, with digital team dotted line reporting into me. Worked closely with GroupM buying teams. Dedicated to measurement with Data & Analytics working side-by-side with planning and buying teams. Used latest tools to provide client with actionable insights, including Marketing Mix data, location analytics and in-store attribution, cross-channel effectiveness studies, and linking segmentation to syndicated research.

Greater New York City Area

Oversaw strategy and planning on Brand Coke and Refresh 2020 (a corporate effort), resulting in award winning work deemed by client to be best-in-class, including the launch of the Share a Coke program in the US which had double-digit sales increases for a challenged category. Team created video content for our teen effort that ultimately became the brand's TVC. Part of multi-disciplinary team piloting use of political campaign approach and precision targeting using programmatic media to the opinion leader. Worked across entire portfolio to enact best practices.

Greater New York City Area

Led work on a broad array of accounts and worked on new business. Accounts included: Windstream Communications, Victoria's Secret, Kao Brands (Ban, Biore, John Frieda, Curel & Jergens). Consulting work on: Astellas (Vesicare) and Leo Pharma (Picato). Worked extensively with other agencies and companies in MDC network including Varick Media Management (trading desk), Source Marketing, kbs+ ventures, . . .

Greater New York City Area

Key accounts: Colgate-Palmolive personal care (Speed Stick, Lady Speed Stick, Soap Soap Body Wash, Irish Spring) and household care divisions (Palmolive)