Kimberley Cherrington 金伯利 Email & Phone Number

Birmingham, Birmingham, United Kingdom

Huntersville, Nc, Us

Huntersville, Nc, Us

Huntersville, Nc, Us

As International Marketing Manager with two direct reports, I was responsible for the development and execution of strategic digital and offline marketing programs across Europe, Asia, and South America. My concepts worked to boost inbound lead generation, maximise new business pipelines, support existing customer activities, and increase global brand awareness. I was also accountable for managing the annual marketing budgets of all three territories in accordance with Microban's wider commercial objectives.

Huntersville, Nc, Us

Coventry, United Kingdom, Gb

Progressed to Sales & Marketing Manager following the successful implementation of a daring marketing strategy that changed the face of the business and contributed to a record year of financial growth.Managed a team of 5. Key Achievements included: Overhauling BioCote’s existing marketing activities and implementing new digital strategies that contributed to a 32% increase in annual turnover, making 2016/17 the most successful financial year on record for the business;Revising existing website content and backlink activity to improve the online presence of BioCote®, resulting in a 100% increase in website visitors and a 210% increase in website enquiries for period January to December 2017;Implementing and managing an intuitive Google PPC campaign that complemented BioCote’s strong organic rankings;Building and integrating a Salesforce CRM instance that effectively streamlined BioCote’s complex sales process; andSuccessfully growing the BioCote® Facebook page from 190 followers to over 57,000 in just six months, exposing the business to a previously hidden B2C audience.

Coventry, United Kingdom, Gb

BioCote® is a globally renowned antimicrobial technology supplier. When manufactured into products, our additives provide the ultimate protection against microbes such as bacteria and mould. With over 20 year’s success, BioCote® has become synonymous with improved hygiene and antimicrobial performance you can rely on which is why we are the supplier of choice for leading brands, manufacturers and product innovators around the world.Our message is simple: Think hygiene. Choose BioCote®.Heading up the Marketing division, I worked closely with the Sales, Partner Development and Technical teams to drive the commercial activity of the business. This was largely achieved through the implementation of unique, daring and impactful marketing strategies that enabled BioCote® to 'stand out from the crowd' and successfully engage with both manufacturers and end users alike. I consistently strived to not only position BioCote® as the global leader in antimicrobial technology, but also positively impact customer experiences of the brand through strong and mutually beneficial integrated communications.

Birmingham, Uk, Gb

Managing a team of 2, my role oversaw all marketing, brand development and sales support activities at Alexander Daniels. I strived to ensure that the brand, both internally and externally, exuded our key values of creativity, passion, professionalism and added value. Key areas of expertise:Implementing annual marketing strategies in conjunction with the directors and sales team, focused on the acquisition and retention of both clients and candidates;Designing, planning, and executing weekly, monthly and annual marketing campaigns, both online and offline, in conjunction with the directors and sales team, which met the business’s commercial objectives and delivered targeted outcomes within a given time frame;Managing both internal and external stakeholder relationships, ensuring integrated communications at all times;Overseeing content distribution across several channels including the company website, Twitter, LinkedIn, Facebook, and YouTube;Managing all aspects of print design and production;Events co-ordination/ management (events included the YCAG Annual Dinner 2015 and the Birmingham Accountancy Networking Group Annual Dinner 2016);Website re-design and management;Facilities management, ensuring the establishment and maintenance of mutually beneficial relationships with key suppliers across the West Midlands;Personality Profiling (Trained Level 1 Profiling Analyst).I also managed the marketing for AD's sister companies; additive manufacturing recruiter, AD Global, and virtual office solutions start-up, Grosvenor St Pauls. Projects included complete brand design and website implementation.

Birmingham, Uk, Gb

Acted as a temporary Marketing/ HR Administrator for various organisations including Lookers PLC, Sytner BMW, Castle Vale Community Housing Association (CVCHA) and The Children's Society.

West Bromwich, England, Gb

Certificate In Professional Marketing

Profiling Analyst, Psychometric Tests: Personality Profiling

Bsc (Hons), Psychology - Brain & Behaviour, The History Of Psychology, Statistical Methods & Research Methods

A Levels, English Literature, Psychology, Sociology

12 Gcse'S