Sales And Marketing Coordinator
Full responsibility of all Design and Marketing needs for the Canadian branch. Including branding, print collateral, social media, web design and development, sales materials and presentations. Worked closely with the sales team to generate incentive programs, financial analysis, proposals and presentations; helped prepare all required materials for meetings. Responsible for facilitating the needs of all outside sales representatives from presentations and supplies to marketing materials, monthly sales quotas and reports. Maintained the Marketing and Show budgets, including travel and expenses. Notable accounts I have worked on included Target, Loblaw’s, Staples, and Wal-Mart - including Retail Link training.Gained a partnership with Informa Canada to promote Dixon brands at various art industry trade shows across Canada such as Fan Expo and Comic Con, including activations with artist exhibitors. Managed the budgeting process, timelines, promotional materials, show staff, contests and giveaways.Started social media for Prang and Lyra brands and gained much success within the first year through monthly contests and fan interaction. Developed “Play with Prang”, a website where parents can find activities to do with their children. Design and Development of the US and Canadian corporate websites; assisted with any design overflow from the art department.Integrated the Prang Power program in Canada, including the website, print materials, press releases, marketing the program to Canadian schools as well as redemption and member database management.
