Hello. I’m a storyteller, strategist and cultural magpie. For twenty years I’ve partnered with leaders to create audience-led strategies to move hearts and minds.I am curious, rigorous and passionate about original ideas that create change. I work in-house as the chief strategist at Cedar (BBDO/Omnicom) and as an independent consultant at Where We Grow. 🤝 Clients & Orgs: Eurostar, 10 Downing Street, Cabinet Office, UN, Start Her Enterprise, Barclays, IWG, Made in Hackney Food Programme, British Airways, Zinc Network, Cedar, More United, Toogood design, New Constellations🎵 Land of Hope and Story: part of a small collective of creatives and changemakers applying narrative strategy to build a new story of Britain🎤Heroine's Journey: I'm the founder of London's women's speaker series & storytelling community, connecting and inspiring female change-makers to re-centre women in ‘main character’ roles🏴☠️ Speaking: Sharing cultural trends and insights at Pirate Summit, Huckletree, Power of Print, Content Marketing Summit, and lecturing at Central St Martins college✏️Journalism: Investigating and crafting culture, trends and nature stories for The Independent, Guardian, City AM, Mediatel, Campaign, Urban Times, BA Business Life, BA High Life🎵 Expertise: vision and values, audience insight, brand purpose and positioning, narrative creation, content marketing strategy, community and ecosystem design, workshop design and delivery
Listed skills include Strategic Communications, Corporate Communications, Marketing Communications, Internal Communications, and 21 others.