I provide comprehensive support across a wide range of client needs, including marketing and creative strategy, the development and execution of marketing plans, and ad buying. My expertise extends to branding, creative concepting, and content creation, with a focus on copywriting, proofreading, and copyediting. I also offer project management support, helping to develop and implement streamlined processes and efficiencies to keep projects running smoothly. Whether you’re looking for innovative marketing solutions or assistance with creative writing and project execution, I’m equipped to deliver results that align with your goals.AREAS OF EXPERTISE:• Media Buying• Creative Writing – Content Creation, Copywriting, Proofreading, Copyediting• Campaign Creative Concepting• Campaign Strategy• Budget Management• Media Production Management• Project Management• Event Planning & Coordination• Media Communications & Media Release Writing• Promotion Concepting & Strategy• Communications & Marketing Plans – Creation, Implementation & Strategy• Brand Strategy• Cross-Functional Team Lead• User Experience TestingSOFTWARE & PROGRAMS OF PROFICIENCY:• CMS/CRM: Salesforce (CMS/CRM) and WordPress (CMS)• Project Management Tools: Asana, Airtable, Atlassian Jira & Confluence• Creative & Design Tools: Adobe Creative Suite: Photoshop & InDesign and Canva• Email Marketing Platforms: Klaviyo and Emma• Microsoft Office: Word, Excel, PowerPoint & Outlook• Google Analytics

• Developed and implemented marketing plans, campaigns and promotions• Planned and coordinated events• Media buyer – traditional and digital• Managed media relations and external marketing partnerships• Led cross-functional collaboration• Media production: script writing, creative concepting, proofing• Integral strategy team member for transition from static to transactional website,replatform and migration• Managed budgets efficiently• Led user experience testing and web development cycle• Set-up promotion offers for ecommerce website in CMS• Contract and rate negotiations• Copywriting, proofreading, copyediting of marketing materials across all channels

• Managed Facebook and Twitter accounts• Launched first email marketing campaign• Instrumental in 2009 rebranding• Wrote press releases and created media kits• Updated web content and images using CMS