Event Producer on contract with the Apple Corporate Events team to help produce a global event series taking place in May 2024

Develop strategy and manage execution for events and experiential marketing at SeekOut. Collaborate with leaders and stakeholders across company to identify key partner and industry events for sponsorship and sales opportunities. Drive vision for SeekOut brand, messaging and product promotion through events. Develop integrated event marketing through partnerships with extended marketing, sales, executive and development teams. Provide direction and support operational teams for developing a… Show more Develop strategy and manage execution for events and experiential marketing at SeekOut. Collaborate with leaders and stakeholders across company to identify key partner and industry events for sponsorship and sales opportunities. Drive vision for SeekOut brand, messaging and product promotion through events. Develop integrated event marketing through partnerships with extended marketing, sales, executive and development teams. Provide direction and support operational teams for developing a comprehensive event data strategy program to measure event KPIs and metrics, drive revenue and ensure YOY performance against company goals and objectives. Show less

Events leader on Tableau Strategic Events team from 2014-2022 in progressive roles with increasing responsibilities and team management. Led team of 4 tasked with strategy, planning and execution of all third party and industry events including strategic third party/industry trade show sponsorships at events such as AWS re:Invent, HIMSS, NRF, Gartner; and post-acquisition planning, logistics and execution of Tableau participation in Salesforce (parent company) strategic events, including… Show more Events leader on Tableau Strategic Events team from 2014-2022 in progressive roles with increasing responsibilities and team management. Led team of 4 tasked with strategy, planning and execution of all third party and industry events including strategic third party/industry trade show sponsorships at events such as AWS re:Invent, HIMSS, NRF, Gartner; and post-acquisition planning, logistics and execution of Tableau participation in Salesforce (parent company) strategic events, including Dreamforce. Supported Tableau’s signature event, Tableau Conference (TC) in various roles from 2014-2022, stepping into TC event lead position from 2021-2022, overseeing large-scale core planning team, workgroups, budget, event execution, reporting directly to executive leadership. Managed event team efforts for GTM campaigns including enterprise/IT, analyst, C-level, and industry verticals (healthcare, public sector, financial services, sales, marketing, retail.) Provided leadership support and guidance to global teams and Field Marketing on event and trade show management, promotion and engagement activities. Prioritized events team ROI and shaped program to drive significant and consistent lead and opportunity growth year-over-year. Show less

Contract event, trade show and marketing services to clients in industries including medical device, biotech, pharma, manufacturing, scientific, energy, food/beverage and digital media. Contract services include meeting/event & trade show management, corporate branding, product marketing, customer & trade/professional society relationship management, vendor management, communications, advertising and graphic development, social media marketing. Long-term contracts with the… Show more Contract event, trade show and marketing services to clients in industries including medical device, biotech, pharma, manufacturing, scientific, energy, food/beverage and digital media. Contract services include meeting/event & trade show management, corporate branding, product marketing, customer & trade/professional society relationship management, vendor management, communications, advertising and graphic development, social media marketing. Long-term contracts with the following:Thermo Fisher Scientific, 2011-2013 Trade show and event management services for Global Director of Trade Shows & Events, Laboratory Products Group (LPG) & Biosciences Division (BID) of Thermo Fisher Scientific. Sientra Inc., 2007-2010 Developed and managed events, strategic meetings, trade shows and event marketing initiatives for medical device start-up. Show less

Management of strategic meeting & trade show activities, head of Marcom program and leader of events, design and marketing analytics teams for the Aesthetics Division of Inamed Corporation (acquired by Allergan Medical in March 2006.) Successfully developed and implemented over 100 external & internal meetings and trade shows annually, including product launch/corporate branding events, trade shows, customer advisory boards/KOL activities, strategic planning events, surgeon continuing… Show more Management of strategic meeting & trade show activities, head of Marcom program and leader of events, design and marketing analytics teams for the Aesthetics Division of Inamed Corporation (acquired by Allergan Medical in March 2006.) Successfully developed and implemented over 100 external & internal meetings and trade shows annually, including product launch/corporate branding events, trade shows, customer advisory boards/KOL activities, strategic planning events, surgeon continuing education, Sales meetings & training. Marcom activities included director of B2B trade show program, brand management, marketing collateral development, society management/company liaison to professional/trade societies, marketing creative development/management, $3M+ annual budget development & quarterly budget management/reconciliation, member of product commercialization teams. Show less

Manager of strategic meeting & trade show activities, head of Marcom program and leader of events, design and marketing program analytics team of 6 for the Aesthetics Division of Inamed Corporation (now Allergan Aesthetics.) Successfully developed and implemented over 100 external & internal meetings and trade shows annually, including product launch/corporate branding events, trade shows, customer advisory boards/KOL activities, strategic planning events, surgeon continuing education, Sales… Show more Manager of strategic meeting & trade show activities, head of Marcom program and leader of events, design and marketing program analytics team of 6 for the Aesthetics Division of Inamed Corporation (now Allergan Aesthetics.) Successfully developed and implemented over 100 external & internal meetings and trade shows annually, including product launch/corporate branding events, trade shows, customer advisory boards/KOL activities, strategic planning events, surgeon continuing education, Sales meetings & training. Marcom activities included director of B2B trade show program, brand management, marketing collateral development, society management/company liaison to professional/trade societies, marketing graphics development/management, $3M+ annual budget development & quarterly budget management/reconciliation, member of product commercialization teams. Show less

Planned and executed 100+ annual meetings, events & trade shows for the Breast and Facial aesthetic product divisions. Increased responsibilities led to promotion in 2004 to Marketing Services Manager