🎬 Creative Director | Producer | Brand Integration Specialist | Ideation Master | Creative Writer/CopywriterWelcome to Lit Panda Productions! 🐼✨At Lit Panda Productions, we specialize in:📝 Crafting one-of-a-kind scripts and digital content ideas to captivate audiences and tell compelling stories.📱 Providing top-tier social media marketing strategies, guidance, and distribution expertise to elevate your brand presence and engagement.👍 Generating thumb-stopping marketing concepts that grab attention and leave a lasting impression.📡 Extensive experience in music, pop culture, sports and beyond, I specialize in launching successful podcasts from concept to execution. I combine creative storytelling, strategic audience engagement, and high-quality production to ensure each podcast resonates with its target audience.With a passion for creativity and a commitment to excellence, we're here to bring your vision to life and help your brand stand out in today's linear/digital landscape.Let's collaborate and make it "LIT"! ✨🔥 🎥

Brand Integration Producer | Creative DirectorAs a Brand Integration Producer, I specialize in developing seamless on-air integrations and compelling content that resonate with audiences and elevate brand visibility. 🔹 Developed, implemented, and managed all production plans from inception to execution, including budget creation, scriptwriting, directing, and editing of on-air segments.🔹 Collaborated closely with Project Managers to oversee pre- and post-production activities, ensuring smooth workflow and timely delivery of projects.🔹 Generated innovative segment ideas tailored for our Sales team to pitch to clients, aligning brand objectives with audience engagement.🔹 Facilitated partnerships with agencies and clients to create custom on-air integrations that seamlessly showcase their brands while maintaining audience engagement on the #1 Hispanic National, Emmy Award winning Morning Show "Despierta America." 🔹 Produced substantive productions across social, video, and digital platforms, championing an overall vision for each project from concept to completion.🔹 Acted as a liaison between clients and internal teams, providing creative solutions and ensuring project objectives are met within budget and schedule constraints.🔹 Orchestrated production logistics, including creating rundowns in Inews, designing graphics, banners, and implementing animated graphics within Viz for enhanced visual storytelling.🔹 Partnered with creative teams to execute their vision while optimizing resources and adhering to project timelines.🔹 Demonstrated strong project management skills by overseeing multiple projects simultaneously and ensuring the timely completion of deliverables.Through a blend of creative vision, strategic collaboration, and meticulous project management, I've consistently delivered high-quality brand integrations that resonate with audiences and drive results.

Putting together weekly agendas in order to structure projects and devise efficient editing processes. Signing-off work and checking it is of the highest quality. Providing knowledgeable creative input to all ideas and videos. Develop scalable integration solutions and build recirculation across platforms. Plan and execute all aspects of Teleton USA digitally, including creating content pre, during and post event (videos, slideshows), keeping the web page up to date, manage Facebook Livestream on days of eventWork closely with show producers to help create show segments using online content. Title and give description to video clips/packages from Univision shows that will live online using the best SEO practices. Measure site and video traffic using analytic tools such as Ad Hoc Analysis and Omniture. Write, produce, record, direct and edit exclusive, appealing video content for Univision.com

Write, produce, record, direct and edit exclusive, appealing video content for Univision.com that will be promoted on air in entertainment shows (El Gordo y la Flaca, Despierta America, Sal y Pimienta, Premios Juventud, Premio Lo Nuestro, Latin Grammys), thus generating traffic for our online sites (i.e. Mi Mundo con Mia, Fashionómetro, Bella como una Estrella etc.)Produce daily entertainment and behind the scenes videos for elgordoylaflaca.com (i.e. GYF digital, La Gozadera)Plan and implement in-show integrations for online, mobile and social media campaigns across the three Univision Networks, Radio and Local station markets. Develop scalable integration solutions and build recirculation across platforms. Improve selection and quality of video to enhance the website experience of consumers. Work closely with show producers to help create show segments and exclusive online contentTitle and give description to video clips/packages from Univision shows that will live online using the best SEO practicesMeasure site and video traffic using analytic tools such as Ad Hoc Analysis and Omniture

Created necessary Facebook and Twitter tutorials (i.e. How to personalize links, New Twitter Tutorial, Best Practices For Facebook and Twitter). Drafted social media plans for each and every Univision Tent Pole event (i.e. Latin Grammys, Premio Lo Nuestro, Premios TVyNovelas, Premios Juventud, Nuestra Belleza Latina, Destino 2010, etc.) Draft plans for each and every one UIM fan page that includes general recommendations and explanations of purpose, goals, work flow and team responsibilities. Prepared reports to update internal staff on usage statistics/fan growth using our specified analytics tools. (Google analytics, Facebook Insights, & Omniture.) Led efforts to capture, drive, and engage new referrals/ audiences to our site. Piloted marketing campaigns on our social network platforms. Support and protect our brand by making sure that positive messaging is maintained in the platforms. Updated and manage Facebook and Twitter fan pages, making sure to build fan engagement, improve reputation and earn trust of our users (Scheduled post and tweets using Hootsuite). Wrote and published well-written, search optimized blog posts. Monitored freelancers performances on both platforms to ensure proper updates are being executed that reach our team’s objectives. Send out daily Twitter trending topics report to inform publishers about hot topics that are happening in the world. Send out weekly UIM progress and Growth Expectations to team. Covered and represented Univision Interactive Media at major news events, shows such as Latin Grammys, Grammys, Chilean Miners rescue, Primer Impacto, Noticiero Univision, Noticias 23, etc. Worked with Design Team to create landing pages/custom backgrounds/profile pictures for our social media fan pages (Facebook/Twitter/Mi Pagina).

Generated media item numbers within IBMS traffic system. Ensured proper processing status which is determined by start date of anticipated campaign. Trouble-shot and resolve any/all issues around tape rejections as quickly as possible as these issues can ultimately prevent a promo/campaign from going to air. Responsible for learning and digital (file base) process/transition that is currently underway. Worked closely with the respective Media Planners to implement In-program promotional & network strategies by inserting specific elements…i.e Big Promotable, Online, and Marketing messages. In doing so, we’re able to foster support and create better synergies across all platforms. Worked closely with MP Operations Supervisor to trouble-shoot and resolve any/all on-air or promotional mistakes that are called to our attention. Operated, under direct supervision, within the context of clearly defined projects or network objectives and outcomes. Served as back-up to/for the Media Planning Coordinators whereas logs and Commissioning Lists creation & maintenance are concerned