• Direct all operations of the Marketing division including advertising buys and sales, project management, special event direction, website design and maintenance, social media campaign management, and supervision of the financials for the Marketing, Graphic Design and Community Outreach departments• Act as the Public Information Officer for all media relations, informing the public, media, and the Board of Directors of all emergencies, updating the community about rail and bus activities, and answer inquiries from news stations on all aspects of the agency• Develop, manage and implement scopes of work, independent cost estimates, requests for proposals, and contracts for outside companies to manage opportunities such as advertising sales on vehicles, stations, bus shelters and printed publications, media buys for company ads, and large-scale events on the trains and station platforms• Manage company website analyzing backend data on Google Analytics and viewing ridership statistics to determine best practices for the web design and how to effectively integrate the media plan with the web platform for the highest return on investment• Integrate marketing and communications into various projects where NCTD is partnering with rail vendors, City leaders, other transportation agencies, and the public

• Planned and coordinated luxurious special events, catered dinners and entertainment designed to stimulate frequent return of high quality guests and then analyzed each event to determine ROI and profitability• Improved events/entertainment and reduced department’s operating costs by obtaining competitive bids and negotiating contracts with outside vendors• Developed marketing strategy for new events and promotions by analyzing competitor calendars, designing events that appealed to the casino’s demographics and planning for collateral needs to make the event a success• Led the Special Events team by training new programs, supporting during transitions and offering guidance• Provided leadership, supervision and counseling for the Special Events team of eight employees

• Built event management company from the ground up to become a well-known and well respected entity in the San Diego & Maine markets, serving hundreds of brides and non-profit companies• Voted in by brides as 2014 “Best of Weddings” from the Knot Weddings website and magazine• Saved clients up to 30% on vendor fees by cultivating vendor relationships and negotiating contracts• Produced all marketing, advertising, social media creation, graphic design, press conferences, news releases and accounting• Oversaw event plans including budget, contracts, style, theme, timing, and etiquette as well as the set-up and tear-down of each event

• Boosted daily coin-in numbers up to $10 million with creative special events including themed car and big money giveaways, VIP slot tournaments and celebrity game shows• Brought in up to 50% more guests for free gift days, gas card giveaways, dining specials, birthday offers, and cash/free play offers by enhancing the direct mail program• Maintained responsibility for the $5 million Marketing budget by analyzing the projected expenses and determining ROIs for events and direct mail pieces• Developed annual strategic plans for Marketing programs by reviewing prior year promotions, gathering competitor information, analyzing data• Enhanced social media effectiveness by planning promotional video campaigns, daily status updates and promotions for driving new visitors• Supervised, scheduled, counseled and trained Marketing team of 11 employees