Kimberly Asakura Email & Phone Number

Austin, Texas, United States

Santa Clara, California, Us

• Completely re-architected Salesforce campaign framework to reduce time to launch campaigns by 70% and optimize data capture by performing a campaign database audit/overhaul and introducing a new campaign planning intake process.• Increased ROI by leading and guiding program managers through personalized consulting sessions to create custom operational success roadmaps and checklists for program managers.• Hosted quarterly global enablement trainings for 200+ marketers and business development representatives to provide hands-on instruction on new marketing operations procedures and processes and drive operational excellence.

Round Rock, Texas, Us

• Led the development and execution of the North American marketing strategy to optimize and inform marketing taxonomy, lead routing, campaign performance readouts, reporting infrastructure, and MarTech stack development.• Built multi-billion dollar marketing pipeline forecasts and goals for multi-channel organizations using Salesforce data to effectively and accurately showcase marketing’s value to executive leadership each quarter.• Developed effective campaign management strategies while proactively tracking campaign progression and effectiveness to meet business requirements in collaboration with senior leadership.

Round Rock, Texas, Us

• Improved campaign ROI by 10 times by leading the transformation and consolidation of marketing performance data into actionable recommendations for leadership teams at Quarterly Business Reviews to influence strategic decision-making.• Collaborated with marketing, operations, and IT teams post-EMC merger to integrate global lead generation processes, merge multiple Salesforce instances, and streamline both the customer and sales team experience.• Generated a 90% reduction in low-scoring lead volume by performing evaluations of lead nurture vendors and conducting A/B tests to establish a measurable qualification process that ensured only fully qualified leads reached sales teams.

Round Rock, Texas, Us

• Established pipeline on investment, cost per opportunity, multi-touch campaign attribution, and funnel-wide conversion KPIs to identify bottlenecks/inefficiencies, align objectives, and strengthen the relationship between marketing and sales.• Developed campaign performance dashboards for Global Ops stakeholders to streamline the analysis of Salesforce datasets with 1M+ contacts, hundreds of thousands of leads, thousands of marketing campaigns, and billions of dollars in pipeline.• Identified new investment opportunity areas within programs to optimize media spend and determine optimal strategies for digital pages and events across customer segments using Excel and Tableau.

Round Rock, Texas, Us

・Consolidated segment marketing performance reporting into scorecards, newsletters, and summaries for the Large Institutions market segment.・Designed and distributed scorecards for field marketers to track event performance.

Austin, Tx, Texas, Us

• Coordinated delivery of over 100,000 global lead records per quarter through Salesforce.com.• Led User Acceptance Testing on company-wide Salesforce releases, aligning updates with global business needs.• Provided weekly visual reports to highlight current operational landscape and uncover areas for improvement through analysis of CRM data.• Engineered operational improvements to enhance CRM process speed and accuracy.• Bridged communications gap between sales and marketing to ensure data delivery was timely, accurate, and adhering to global best practices.

Boulder, Co, Us

• Gathered survey data in SPSS spreadsheets for analysis to support education research.• Developed database to sort, summarize, and organize relevant research articles.• Maintained and updated department website using HTML.

Bs, Business Administration

International Business, Japanese