Marketing Specialist, Brand And Interactive
CurrentGuides and supports the marketing team, attorneys, and other corporate departments in strategic business development and promotional initiatives, in order to help one of the Portland area’s top law firms retain current clients and develop new lines of business. Website Content Administration: Works with marketing team members and the web developer to develop and execute project plans, to provide project-specific content and deliverables, and to help track project milestones.Marketing Collateral: Manages the development, design and production of customized marketing materials such as brochures and sponsorship-related advertising.Branding: Oversees the firm's creative output. Develops and maintains a set of standard visuals to use in connection with all promotional activities. Email Marketing: Oversees the distribution of legal advisories and other client communications, including reviewing and proofing content, developing and maintaining mailing lists, dissemination, and tracking and reporting results.Social Media: Manages firm-related social media profiles, including attorneys’ LinkedIn profiles; and educates and trains employees on best practices.