Kimberly Henricks Email & Phone Number

St. Louis, MO, US

St Louis, Missouri, United States

• Led marketing, project management, product management, and customer service for the direct-to-consumer arm of a lean start-up in the plant-based consumer-packaged goods space.
• ️ Led nationwide expansion of rootberry's direct-to-consumer (DTC) product offering, resulting in a 50% increase in monthly DTC revenue and the receipt of Time.com's "Best Plant-Based Food Subscription Box" award.
• ️ Overhauled email campaign strategy and automated email workflows with A/B testing strategies, resulting in a 30% increase in subscribers and a 162% increase in conversions.
• ️ Introduced SMS marketing campaigns, tracked analytics, and refined content to achieve an average click-through rate of 8% and conversion rate of 18.5%.
• ️ Refined social media strategy, leading to a 36% and 56% increase in Facebook and Instagram followers, respectively.
• ️ Collaborated with external agencies to define strategy and develop creative assets for display advertising and remarketing campaigns, paid search and social media campaigns, and SEO/content marketing

• Engaged, enrolled, and coordinated care for an average caseload of 65+ care-avoidant members with both chronic medical and behavioral health conditions to improve their overall health and quality of life through the.
• ️ Effectively utilized motivational interviewing techniques to elicit active participation in telephonic communications designed to initiate and encourage member-driven outcomes.
• ️ Assessed member progress, employed targeted interventions, and coordinated care for members' identified issues throughout the treatment continuum to promote long-lasting member wellness.
• ️ Continually assessed and solved for members' social determinants of health needs through resource coordination.
• ️ Exceeded all metric targets and call audit expectations every month, while also keeping member no contact rate below the designated threshold.
• ️ Supported enhancement of digital eOnTrak tools by providing feedback and performing ad hoc user testing.

St. Louis, Missouri

• As Senior Product Manager, led two product teams to deliver online clinical information systems and accompanying mobile applications to doctors, nurses, and pharmacists. As Senior Managing Editor, led content.
• ️ Prioritized product features and kept roadmap on track to consistently achieve defined objectives and key results, resulting in increased revenue and improved Net Promoter Scores for all portfolio products.
• ️ Documented user stories into detailed requirements to communicate across teams and ensure mandatory requirements were built accordingly.
• ️ Worked closely with customers to determine pain points and solicit feedback and with User Experience team to include user-centric design, usability testing, and A/B testing in product development process.
• ️ Communicated product vision/enhancements to Senior Management, Sales, Marketing, Client Implementation, and Customer Success teams to champion customer experience.
• ️ Served as co-chair for Elsevier's Clinical Reference & Workflow Council and actively participated in the OKR Center of Excellence and ELS Women's Network.

St. Louis, Missouri

• Dedicated registered nurse with specialty experience in medical and cardiac intensive care unit settings.
• ️ Reliable, ethical healthcare provider with proven ability to manage a significant patient load, stay calm and intervene during crises, facilitate groups and educational seminars, and collaborate on multidisciplinary.
• ️ Proven ability to build positive relationships with patients, family members, physicians and other medical professionals.
• ️ Guided and educated patients and caregivers on diagnoses, disease management, preventative measures, medication use, and self-care to foster consistency in care administration.
• ️ Trained and coached new employees on protocols and best practices to promote ideal patient outcomes.

Certificate, Health And Wellness Coaching

Bachelor Of Science, Nursing

Activities and Societies: Alpha Delta Pi