Led marketing, project management, product management, and customer service for the direct-to-consumer arm of a lean start-up in the plant-based consumer-packaged goods space.▪️ Led nationwide expansion of rootberry's direct-to-consumer (DTC) product offering, resulting in a 50% increase in monthly DTC revenue and the receipt of Time.com's "Best Plant-Based Food Subscription Box" award.▪️ Overhauled email campaign strategy and automated email workflows with A/B testing strategies, resulting in a 30% increase in subscribers and a 162% increase in conversions.▪️ Introduced SMS marketing campaigns, tracked analytics, and refined content to achieve an average click-through rate of 8% and conversion rate of 18.5%.▪️ Refined social media strategy, leading to a 36% and 56% increase in Facebook and Instagram followers, respectively.▪️ Collaborated with external agencies to define strategy and develop creative assets for display advertising and remarketing campaigns, paid search and social media campaigns, and SEO/content marketing▪️ Worked with Public Relations firm to develop media relationships and partnerships with online influencers to drive brand awareness.▪️ Implemented new features and functionality to grow and maintain an engaged customer base, including an SEO-optimized blog, a refer-a-friend program, seasonal product bundles, and an online store locator.▪️ Acted as the voice of the customer by gathering and analyzing data from consumer reviews, surveys, and buyer behavior and adjusted marketing and product strategies accordingly.▪️ Awarded St. Louis Magazine's Editor's Choice Award for "Best New Healthy Food Concept," selected as a finalist for the St. Louis Business Journal's inaugural "St. Louis Inno Fire Awards," and recognized as one of Bloomberg's 50 innovative startups that arose during the pandemic.

Engaged, enrolled, and coordinated care for an average caseload of 65+ care-avoidant members with both chronic medical and behavioral health conditions to improve their overall health and quality of life through the OnTrak program.▪️ Effectively utilized motivational interviewing techniques to elicit active participation in telephonic communications designed to initiate and encourage member-driven outcomes.▪️ Assessed member progress, employed targeted interventions, and coordinated care for members' identified issues throughout the treatment continuum to promote long-lasting member wellness.▪️ Continually assessed and solved for members' social determinants of health needs through resource coordination.▪️ Exceeded all metric targets and call audit expectations every month, while also keeping member no contact rate below the designated threshold.▪️ Supported enhancement of digital eOnTrak tools by providing feedback and performing ad hoc user testing.▪️ Actively participated as a member of the Motivational Care Coaching team responsible for developing and presenting training materials to help other care coaches enhance their motivational interviewing skills.

As Senior Product Manager, led two product teams to deliver online clinical information systems and accompanying mobile applications to doctors, nurses, and pharmacists. As Senior Managing Editor, led content management team to develop and deliver world-class medical content for aforementioned product suite.Product Manager / Senior Product Manager (June 2008 - January 2020)▪️ Prioritized product features and kept roadmap on track to consistently achieve defined objectives and key results, resulting in increased revenue and improved Net Promoter Scores for all portfolio products year-over-year.▪️ Documented user stories into detailed requirements to communicate across teams and ensure mandatory requirements were built accordingly.▪️ Worked closely with customers to determine pain points and solicit feedback and with User Experience team to include user-centric design, usability testing, and A/B testing in product development process.▪️ Communicated product vision/enhancements to Senior Management, Sales, Marketing, Client Implementation, and Customer Success teams to champion customer experience.▪️ Served as co-chair for Elsevier's Clinical Reference & Workflow Council and actively participated in the OKR Center of Excellence and ELS Women's Network.▪️ Named Clinical Solutions Product Management Professional of the Year 2009.Clinical Editorial Specialist / Senior Managing Editor (October 2000 - June 2008)▪️ Utilized clinical experience to author and review authoritative medical content to ensure clinical accuracy and alignment with established guidelines.▪️ Hired, trained, and provided daily direction for up to six employees, plus a roster of freelance authors.▪️ Worked closely with the Customer Service team to provide timely, empathetic responses to customers. ▪️ Worked closely with the Technology team to resolve problems with editorial tools and improve overall editorial operations.▪️ Received Elsevier's Editorial Achievement award multiple times.

Dedicated registered nurse with specialty experience in medical and cardiac intensive care unit settings. ▪️ Reliable, ethical healthcare provider with proven ability to manage a significant patient load, stay calm and intervene during crises, facilitate groups and educational seminars, and collaborate on multidisciplinary teams. ▪️ Proven ability to build positive relationships with patients, family members, physicians and other medical professionals. ▪️ Guided and educated patients and caregivers on diagnoses, disease management, preventative measures, medication use, and self-care to foster consistency in care administration. ▪️ Trained and coached new employees on protocols and best practices to promote ideal patient outcomes.