Kimberly Kelley Email & Phone Number

Norwood, Ma, Us

Boston, Massachusetts, United States

Boston, Massachusetts

Managed strategic marketing and communications for the College of Science, supporting a community of more than 250 faculty and staff, and over 3000 students.⇒ Directed the promotion of the College of Science brand, raising awareness of the college mission, priorities and thought-leadership among target audiences, including the development of a comprehensive annual report.⇒ Led internal communications efforts, including establishing and managing a robust college intranet and student portals.⇒ Directed targeted promotion of college research and education portfolio via college web page and news site, social media platforms, email communications, digital and print advertising, and event publicity.⇒ Composed and developed media stories, presentations and talking points; advertisements, video scripts, and collateral materials.⇒ Managed vendor relationships including design, photography/videography, print, and digital agencies.⇒ Directed communications for college development, including curation of stewardship publications and communications.⇒ Maintained relationships and worked collaboratively with various university and college partners including Enrollment Management, External Affairs, Admissions, Advancement, Academic Departments, Regional Campuses, and Research Centers and Institutes.⇒ Served on College of Science Equity, Diversity, Inclusion and Justice Committee and College of Science Employee Engagement Committee.

Norwood, Massachusetts

Led Marketing, Communications, Public Relations, Community Outreach and Volunteer Services for a community-based 215-bed, acute-care hospital.==> Developed strategic communications to drive visibility and quality reputation of hospital and staff. ==> Managed employee communications strategy, collaborating with senior leadership, and serving 1400 hospital team members and 500 medical staff.==> Directed targeted promotion of primary service lines via social media platforms, public relations, direct mail, print, radio, and grassroots events.==> Composed media stories and press releases, social media and web content, ads and collateral copy to support healthcare system brand.==> Managed vendor relationships including design, photography/videography, printing and advertising. ==> Developed creative public relations initiatives to support hospital vision including health awareness campaigns and programs; served as hospital spokesperson.==> Chaired multi-disciplinary Employee Engagement Committee and led team building efforts.==> Managed relationships with community stakeholders including Chambers of Commerce, the American Cancer Society, local non-profit organizations, schools and town officials.==> Directed state-regulated Community Benefits program and developed outreach programming. ==> Managed Volunteer Services and Student Ambassador programs.==> Served on the Hospital’s Emergency Management Committee as Public Information Officer.

Bloomington, California

Provided marketing communication consultation and leadership to an energy sales and service organization. ==> Established Brand Identity Guidelines for multiple company brands.==> Composed content and revised website design to increase inbound leads, improve visitor experience, and enhance outbound web marketing efforts.==> Crafted and coordinated public relations communications surrounding customer events, product announcements and other company news.==> Developed sales collateral for multiple lines of business.==> Created private label brand identity, including logo development and a library of supporting communication materials.

Philadelphia, Pennsylvania

Directed strategic marketing communications for a national refreshment services provider.==> Appointed strategic leader and manager of the integration communications, surrounding the $145 million acquisition of Filterfresh Coffee Service by ARAMARK Refreshment Services. Responsibilities included communications to 2,200 employees, 30,000 customers and 50 partner organizations. ==> Managed strategic positioning and development of nationally-recognized service brand, including the launch of a revised brand identity for the division.==> Led marketing and communications for the company’s private-label, water-filtration program, successfully launching a premium line of products ~ Firewall® by Waterlogic.==> Directed the development of marketing collateral and communication resources and provided strategic and tactical support to national sales and service teams.

Westwood, Massachusetts

Directed marketing and corporate communications for national coffee service, with 40+ locations, 500+ employees and $120m in annual sales. (Filterfresh purchased by ARAMARK in 2011.)==> Developed and implemented national marketing strategy, plan and budget.==> Crafted and managed brand identity for national service brand, and supported the communication of an extensive portfolio of nationally recognized consumer brands, including Starbucks®, Kraft®, Nestlé®, Green Mountain Coffee Roasters®, and Keurig®.==> Managed corporate communications strategy including employee newsletters and bulletins, and leading the development of a vibrant intranet, serving more than 1700 diverse users across more than 50 geographic locations. ==> Directed redesign of company website, resulting in a 10x increase of local and national inbound leads.==> Led digital marketing efforts including digital advertising and social media marketing.==> Directed lead-generation efforts in multiple geographic markets and key industries.==> Led public relations efforts and acted as company spokesperson.==> Invited to participate in Social Media Roundtable at Syracuse University’s Newhouse School of Public Communications in March of 2011. ==> Wrote and developed collateral materials, including brochures, advertisements, point-of-sale tools, direct and digital mail campaigns, and the company’s first full-color product catalog.==> Led a team in the development of annual sales and management meetings including budget, venue, agenda, reception planning, tradeshow coordination and all associated logistics, resulting in 25% increase in attendance and doubling of vendor participation over 5 years. ==> Wrote and directed opening productions for annual sales and management meetings.==> Held positions of increasing responsibility 1997-2010

Needham, Massachusetts

Managed marketing communications, including large-scale tradeshow program, for start-up, publicly traded medical device manufacturer. ==> Negotiated and managed advertising and public relations agencies and campaigns==> Supervised development of collateral materials and advertisements==> Developed and managed national trade show program with budget in excess of $750,000.==> Directed development of 30’ x 50’ custom exhibit booth==> Planned and developed conferences and educational symposia

Cambridge, Massachusetts

Managed 75+ national tradeshows per calendar year, including all logistics and scheduling.==> Held roles as Sales Assistant and Customer Service Representative prior to being promoted to Exhibit Coordinator.