• Advocate for the SI Group brand, reinforcing the vision, mission and values of the organization through effective content development, design and communication.• Partner with various areas of the business to develop print and digital marketing collateral, presentations, promotions and create social content. • Provide quick and comprehensive support for special projects and communications related to the COVID-19 pandemic.

• Develop and execute email and direct mail marketing campaigns that retain customers and/or trade up customers to new products via digital channels.• Manage project timelines, external vendors, and budgets across marketing programs.• Track data and generate reports measuring marketing campaign success rates; recommend strategic changes in segmentation, creative testing, and offer strategies based on monthly and quarterly outcomes.

Managed the launch process for the first ever virtual community dedicated to connecting higher ed faculty across the country. The community was designed to enhance the customer experience, generate brand awareness and identify and connect with loyal advocates of our products and services. Key responsibilities included laying the foundation for the community structure, design, content and promotion.

Key responsibilities include, managing an advocacy program of more than 100 Faculty Partners who use Cengage digital products in innovative and effective ways, leading the nomination and onboarding process of new Faculty Partners in collaboration with sales and marketing, spearheading data collection and analysis of program efficacy and impact.

Executed and delivered pitches and proposals, RFP responses, and presentation materials to win new client business in the Intellectual Property and Litigation practices. Supported the implementation of marketing initiatives for attorneys, including writing website biographies and creating LinkedIn profiles, assisting with client webinars and legal events, and preparing submissions for legal recognition and awards such as Chambers USA, IAM Patent 1000, and Legal 500.• Executed external communications to clients and prospective clients, including weekly e-newsletters, announcements and event invitations; managed distribution lists of thousands of clients and colleagues.• Generated quarterly reports on business development activities; performed marketing orientation and training for incoming associates in the DC office; coordinated practice group meetings.

Under the guidance of the Assistant Managing Attorney, diligently maintained the firm’s internal docket, served as a liaison to courts and governmental agencies and offices, and assisted attorneys with preparation and execution of court filings.• Monitored and maintained all case documents and calendaring for the firm’s litigation practice using internal docketing software. Distributed daily case activity report, weekly litigation calendar, and filing deadlines.• Prepared, proofread, and filed court documents (electronically and manually). Ensured compliance with local, state, and federal rules and procedures. • Conducted case research using Westlaw, LexisNexis, and Bloomberg.