Kimberly Oxley, Mba Email & Phone Number

Kansas City, Missouri

Manage the primary oversight and maintenance of the MCC website and paid digital marketing campaigns. Develop, implement, A/B test, and manage paid search and social media campaigns across seven multimedia channels and optimizing CPC and CPA above the industry average.Analyze web traffic statistics, recommend strategies for website content development, and search engine optimization. Created over 110 segmented and targeted easy-to-use web traffic reports in Google Looker Studio for stakeholders.Develop and manage website-focused training programs such as editing, ADA compliance, content writing, and page redesign. Evaluations are completed at the end of the sessions to design a continuously enhanced end-user training experience. Created technical user manuals for all training types and keep updated.Co-functional leader for 2021-2022 MCC public-facing website redesign.MCC Innovation on the Move (Chancellor-led group): Council Member since 2018.

Olathe, Ks

Increased HighTunnels.org Program website traffic over 70% by strategically revamping website (WordPress) and marketing efforts. Produce reports of digital analysis through Google Analytics. Administer social media channels – Twitter, YouTube, and Facebook.Designed, develop and maintain Urban Food Systems Symposium (ufss2018.org) website in WordPress. Produce reports of digital analysis through Google Analytics. Administer social media channels – Twitter, YouTube, and Facebook. Manage and implement Google AdWords during the registration period.Conference Coordinator, Website Designer/Administrator, Graphic Designer and Marketing Committee Chair for Urban Food Systems Symposium in 2016. Registration closed two weeks early due to meeting maximum location capacity.Organized and provided overall direction grant and privately funded research projects from planning to reporting for the fruit and vegetable program. Identify trials production schedules, oversee protocol development and implementation, perform data analysis and reporting.Designed and wrote content advertising and marketing materials for the research center and extension programs.Created, implemented and managed horticulture center quarterly e-newsletter using MailChimp.Developed and maintained long-term relationships with farmers to provide ongoing research and extension support.Presented findings to industry, farming, and academic communities at regional conferences and workshops.Managed educational and outreach activities by seeking out new partnerships, facilitating events, providing technical expertise, and evaluating feedback to continuously improve outreach impact.Supervised student seasonal and temporary staff in addition to working with graduate students to coordinate multiple research projects conducted at the research and extension center in Olathe, Kansas.Research Technician position that drove marketing and communications efforts of the Olathe Horticulture Center.

Gardner, Ks

Principal of marketing and website design home-based firm that served startups to small businesses nationally. Managed all features of business, including client service, sales, buying, accounting, subcontracting and training. Also, performed services in creation, design and implementation including website development and management, brand development, email communications marketing and marketing collateral. The firm positively and successfully grew an award-winning business with an average 22% yearly sales revenue growth. Majority of clients served in the following industries: landscaping, manufacturing, lawn services, nurseries, medical, asphalt and concrete.

Gardner, Ks

Managed marketing, website and graphic design projects that served nonprofits at a reduced rate.

Kansas City, Missouri Area

Main responsibilities included writing marketing copy for new and existing products for catalogs, packaging, advertisements, press releases, and website. Researched markets and developed implementation strategies for new products into new and existing business markets. Projects included redefining sales reports and built sales report database for one-step analysis and reporting, managed the development of the company’s website, created sales training manuals for new products to distribute to marketing representatives and compiled sales and financial analysis of top products for production, financial, and marketing decisions.

Kansas City, Missouri Area

Projects performed at DST Output included profit analysis on existing archival/retrieval customers, creation of a standardized proposal template for salespeople when they present archival/retrieval solutions and completed business evaluation profitability of archival/retrieval department. Had the opportunity to participate in the development and integration of a tactical, administrative and strategic sales program system that fostered the maintenance, growth and new sales activity of the national organization.

Supervised two full time employees and three piecework contractors. Also, compiled the yearly budget for the department and maintained the monthly expense budget. Designed and developed national prospective customer database and reference manual that assisted 150 salespeople closing potential accounts. Conducted competitive market analysis and surveys, direct mail campaigns and managed Unitog Today, a monthly company newsletter

Master Of Business Administration - Mba, Marketing

Bachelors Of Science, Business Administration And Management, Accounting

Associate’S Degree, Horticultural Science