Kimberly Decker Email & Phone Number

Greater Seattle Area

Responsible for leading an 18-person team that plans and executes marketing and demand generation campaigns in 23 languages. Manage the marketing technology stack, establish project prioritization and work management processes, and develop tools and templates for marketers. • Increased the velocity and quality of campaign execution by implementing go-to-market processes and technical solutions required to launch 70+ multichannel and email marketing campaigns annually.• Optimized martech stack (Oracle Eloqua, Salesforce Sales Cloud, Zoom Webinars, ClickUp) and reduced cost by 25% by focusing on services that create business value, constantly evaluating whether to add, retain, or sunset technologies, and negotiating favorable renewal terms.• Improved sales action and win rates for inbound leads by prequalifying leads, automating sales assignments in Salesforce, and implementing automated sales cadences for customer outreach.• Built a team culture centered on operational excellence that improved employee engagement from 63% to 76% positive within a year, consistently sustaining 74%-83% positive results.

Greater Seattle Area

Greater Seattle Area

Responsible for leading a 5-person team that executes project management, marketing automation, and CRM integration tasks to support demand generation programs.• Completed all planning, configuration, and testing tasks to integrate Eloqua with Salesforce Sales Cloud in support of enterprise migration to a new CRM and rebuilt lead programs while sustaining revenue generation.• Implemented standardized process and templates that accelerated time to launch new lead programs.

Greater Seattle Area

Responsible for leading sales and marketing enterprise technology projects focused on demand generation and marketing automation. • Implemented Oracle Eloqua marketing automation platform integrated with MS Dynamics for email campaign automation, lead scoring, and lead generation.• Implemented Mintigo predictive analytics to improve lead scoring, provide better sales intelligence, and drive revenue.• Led cross-functional project to migrate 6M customer accounts to a single customer database, creating a unified view of Getty Images and iStock customers and simplifying operations.

Bellevue

Responsible for driving executive leadership team rhythm of the business, employee communications, and client engagement for the VP of a 1300+ person global sales and marketing organization for a $3B business. • Created executive summaries, briefings, and narratives for quarterly business reviews and strategic planning milestones, synthesizing complex business inputs and data sources to distill key insights.• Developed and executed CVP client and industry engagement plan that drove Microsoft Advertising preference, supported specific sales objectives, and influenced product strategy to meet client needs.• Designed and implemented a robust employee engagement plan that inspired and connected with employees during a time of significant business transformation and contributed to 88% positive rating on workplace satisfaction.

Greater Seattle Area

Responsible for leading a 50+ person team that provides worldwide 24x7 technical and traffic quality support for Bing and Yahoo! search advertisers with follow-the-sun staffing in Seattle, Dublin, and Singapore.• Implemented business process improvements that increased speed of issue resolution >50%, expanded team capacity >50%, and improved employee satisfaction from 66% to 82% positive.• Planned and launched global technical support operations for the Microsoft & Yahoo! search alliance to include defining standard operating procedures, establishing SLAs with Yahoo!, and hiring 20+ employees.• Developed advertiser satisfaction action plans that resulted in a 13-point improvement in customer satisfaction scores for the resolution of technical support issues.• Served as customer advocate to negotiate service level agreements with Bing Ads product development team for the resolution of customer support issues and drove attainment of service level goals from 66% to 92%.• Insured ongoing support readiness for multiple ad platform releases.

Redmond

Responsible for business planning & analysis, operational reporting, and rhythm of the business coordination for a 500+ person global client services organization for a $2B business. Managed $100M+ budget.• Implemented business intelligence program with automated scorecards and defined KPIs which streamlined business reviews, business analytics, and reporting.• Launched revenue-based incentive compensation plan for customer service staff, exceeding revenue targets.• Managed $100M+ budget within 1% variance.• Developed and executed an integrated employee communications plan linked to organizational priorities and service standards.

Redmond

Responsible for leading a 20+ person cross-functional team that manages end-to-end design, delivery, and support of SharePoint web services for internal teams and Microsoft enterprise customers.• Implemented team process improvements that clarified roles and responsibilities, established standard operating procedures, identified key performance indicators, and improved employee satisfaction. • Designed and deployed Microsoft’s first SharePoint SaaS offering to a global consumer goods manufacturer with 6500 employees, a precursor to Office 365.• Served as Microsoft’s “first and best” customer meeting all shared goals with SharePoint and Office product development teams through the beta deployment of SharePoint and Office 2007 in the enterprise.• Evangelized best practices and provided pre-sales support for SharePoint services through industry event presentations and customer briefings.

Redmond

Responsible for leading 5-person team overseeing project and service management of corporate email services.• Managed release of Outlook 2003 and Exchange 2003 leading to a 50% performance improvement between beta and final release of Outlook 2003 and Exchange 2003.• Deployed first version of Windows Rights Management Services by driving collaboration across multiple product teams to meet shared goals around product quality, functionality, and supportability.• Leveraged service management best practices to effectively manage the client experience of consolidating from 74 to 7 datacenters hosting Exchange servers.• Evangelized best practices and provided pre-sales support for Office 2003 and Exchange 2003 deployment and Exchange server site consolidation through industry event presentations and customer briefings.

Greater Seattle Area

Responsible for client services and project delivery with a focus on business planning and process improvement engagements.• Facilitated cross-group working sessions to define roles and responsibilities of IT service managers as part of a CIO-sponsored world-class service management initiative for a Fortune 100 software company. • Reviewed order management processes and facilitated redesign of pre-production order tracking for a contract manufacturer of circuit boards.

Various

Intelligence officer in the United States Navy.

Master Of Business Administration - Mba (Honors), Finance & It

Activities and Societies: Teacher's Assistant - Information Systems | Co-Ed Volleyball

Bachelor Of Science - Bs, Political Science

Activities and Societies: Navy Crew