Brand champion for the development of marketing objectives to support overall brand strategies and business goals, addressing specific consumer and franchisee needs while increasing awareness of this loved smoothie brand• Led development and execution of the national plan, campaign and menu calendar according to Go-To-Market process and timelines• Briefed project goals, strategic objectives and deliverables in advance of approving campaign assets and content planning across paid media, PR, social, loyalty and CRM, digital web and app, local store marketing, and in-store with brand, category and enterprise teams• Collaborated with brand, menu innovation, insights, culinary, supply chain, creative, operations, field ops and training teams to develop marketing capabilities and to ensure successful product implementation and execution of programs • Spearheaded the project management cycle from engineering to launch of core menu with menu management initiatives including product market tests and results, optimization opportunities, product placement and nutritional compliance and declaration• Managed the execution of other key brand initiatives as the national gift card program, key partnerships, photoshoots and Operational Excellence Reviews. • Oversaw the deployment for all marketing, operations and training materials for New Store Openings• Established and maintained external vendor relationships to manage expectations and to maximize cost efficiency, quality, timeliness, and responsiveness• Analyzed and reported post-program results and learnings for future implications• Supported the brand as a Menu Producer Consultant on core menu development and launch December 2020 – April 2021

Brand manager leading the strategic approach and tactical development for the day-to-day execution of menu evolution, promotional campaigns, cultural activation, calendaring, merchandising, analysis and budgeting supporting both corporate and franchise restaurants• Planned and executed food, beverage, sports and seasonal initiatives including project scope, campaign strategy, promotional materials, internal/external communications, photography, media management and logistics across multiple platforms and online assets to drive product innovation and customer engagement while maintaining brand standards• Implemented and managed the menu development strategy, design and timeline while partnering with culinary, operations, training, IT and finance to research, identify, test and bring to life new products• Fostered strong partnerships and managed relationships with our public relations firm, social media resources, third-party agencies/vendors and creative services to drive brand awareness, product positioning and revenue growth• Defined and measured brand marketing objectives that drove overall marketing demand generation and customer acquisition/retention strategies to increase both in-restaurant and online sales growth• Conducted actionable consumer research, competitive intelligence and industry trends analysis to initiate, apply learning and enhance program/product effectiveness for desired user behavior and experience• Led local store marketing initiatives for community and special events including new store openings, food festivals, partnerships, sponsorships and fundraisers• Promoted the benefits and rewards of Taco Mac’s loyalty program Brewniversity through the design and messaging for collateral, web and app support• Represented marketing department on the organization’s cross-functional Leadership Team to advance the business forward• Submission winner for the 2018-2019 VIBE Vista Awards for the category of Best Overall Multi-Chain Restaurant

Drove content development and project support for such clients as The Coker Group, FaithBridge Foster Care, Rejuvenate Hope, Randstad, XBInsight, Arise Partners and CP Kelco• Developed social media strategy and calendaring• Conducted research and produced presentation materials• Designed collateral and managed production process• Wrote and published blog and case study content, as well as developed internal and external communication• Provided website support in the areas of maintenance, auditing and redesign

Marketing expert for a charitable arm of Jackson Healthcare responsible for developing/implementing integrated sales plans and materials for the recruitment, onboarding and retention of foster families, volunteers, church partners and donors• Managed the strategic and media planning of Georgia Operations including the implementation of key initiatives in the areas of internal and external communication, event planning, fundraising, program development, campaigning, technology and training• Drove multi-tiered marketing campaigns and partnerships in the areas of print collateral, script writing, video production, social media and web design efforts, such as a WR1M campaign with Family Christian• Launched and managed Encounter FaithBridge, an accessible and expeditious online option for completing the required orientation training for both foster families and volunteers• Managed company’s online presence including corporate website, social media sites and partnering sites

Department head leading the strategic planning, marketing and sales building efforts for this 30+ year healthcare consulting firm• Supervised company’s publishing efforts inclusive of initiating proposals, contacting publishers, preparing additional content (prefaces, acknowledgements, contributor biographies), assigning and editing author contributions, publishing and promoting• Devised and launched Coffee with Coker, a monthly informative webinar on the latest healthcare industry trends• Revitalized the brand’s online presence and sales collateral inclusive of an Impact Video highlighting the company’s services and client success stories• Generated sales leads and revenue by securing speaking and training engagements in highly sought industry-related venues and conferences such as HIMSS, HFMA and MGMA

Marketing lead directing creative development reflective of brand positioning through point-of-purchase materials and tracking of product mix across promotions and volume shifts• Managed engineering process of all point-of-purchase materials with consideration of margin contribution, price point and product popularity to drive guest counts• Collaborated with key players to streamline and integrate all marketing functions including culinary, purchasing, R&D, training, operations, IT, senior management, unit management, vendors and agencies in delivering desired customer experience• Executed DMA plans while tracking and analyzing media buys, sponsorships and LSM program performance• Worked with culinary and purchasing departments in new product development, testing and go-to-market launch• Researched and negotiated brand appropriate affiliates and third-party marketing partnership programs at the concept and local level thus leveraging relationships into promotional dollars• Spearheaded the internal communication and training for all quarterly, seasonal and holiday promotions• Managed new store openings, anniversaries, local food festivals and community events• Developed and maintained marketing and promotional calendar with consideration of year-to-year holidays, weather, offerings, restaurant specific activities and consumer behavior• Contributed to the development and rollout of a LSM Toolkit• Tracked $6.5M budget including all production and media expenses• Received the 4Q '04 RARE Hospitality Team Member of the Quarter Award

Managed the sourcing, planning and purchasing of all media for assigned accounts for this local advertising agency• Developed and executed media plans for The Ritz Carlton, James Hardie Building Products, Dow Great Stuff Insulating Foam Sealant and The Atlanta Ballet• Researched client placement appropriateness, and negotiated rates, ad placement and added value within a variety of print, broadcast, online and outdoor media• Generated POVs, media plan details, flowcharts, positioning recaps and budgets• Supported agency in new business pitches