Kimberly Turner Email and Phone Number

Developed business plan, securing competitive DC grant for first-of-its kind coworking B2B fitness studio.Designed and executed marketing and social media strategy to target elite trainers, increasing reach by 800%, monthly contracts by 100%, and rentals by 75%, including securing classes with Michelle Obama’s trainer.Created revenue streams through digital programming, growing to comprise 50% of total revenue.Built strategic partnerships to enhance and reinforce brand… Show more Developed business plan, securing competitive DC grant for first-of-its kind coworking B2B fitness studio.Designed and executed marketing and social media strategy to target elite trainers, increasing reach by 800%, monthly contracts by 100%, and rentals by 75%, including securing classes with Michelle Obama’s trainer.Created revenue streams through digital programming, growing to comprise 50% of total revenue.Built strategic partnerships to enhance and reinforce brand promise, attracting top trainers in DC metro area. Show less

Developed creative integrated marketing campaign strategy, launching webinar series to open opportunity for diverse businesses to access Allstate, doubling corporate reach, and hitting diverse business spend goal.Executed Annual Allstate Supplier Diversity Exchange, leveraging social media strategy and relationships with key diversity partners and organizations to increase applications by 50%.Spearheaded accountability strategy for 70 staff across 8 teams, driving proactive… Show more Developed creative integrated marketing campaign strategy, launching webinar series to open opportunity for diverse businesses to access Allstate, doubling corporate reach, and hitting diverse business spend goal.Executed Annual Allstate Supplier Diversity Exchange, leveraging social media strategy and relationships with key diversity partners and organizations to increase applications by 50%.Spearheaded accountability strategy for 70 staff across 8 teams, driving proactive recommendation of suppliers.Managed advertising and creative content budget; improved corporate reputation. Show less

Increased target community acquisitions (African American and Asian consumers) by 17.8% over previous year through strategic advertising, sponsorships, and collateral, based on in-depth consumer research. Created online social networking program to access new segment, driving 15M+ impressions and 10K+ online quotes and leads in 4 months. Developed volunteerism program with cross-functional team of 25 to improve brand affinity through The King Center (MLK), delivering 250M+ paid… Show more Increased target community acquisitions (African American and Asian consumers) by 17.8% over previous year through strategic advertising, sponsorships, and collateral, based on in-depth consumer research. Created online social networking program to access new segment, driving 15M+ impressions and 10K+ online quotes and leads in 4 months. Developed volunteerism program with cross-functional team of 25 to improve brand affinity through The King Center (MLK), delivering 250M+ paid and unpaid media impressions. Redesigned website and developed strategies to increase weekly visits by 900% and average time on site by 50%. Show less

Created business plan to secure start-up funding and developed strategic marketing and promotional plans to land spots in major Chicago media outlets (Sun Times, NBC5, WGN, ABC7) and Good Morning America. Developed unique lifestyle marketing programs that increased profits by 50% and bolstered customer loyalty. Built sales team to drive sales, deliver excellent customer service, and generate positive reviews.

Established marketing department and developed growth strategies for $60M private manufacturer.Developed strategic marketing plan, identified customer segments, created acquisition strategies, cultivated partnerships, and executed media planning (radio, print, PR, sampling) to generate $3M, exceeding goal by 7%.Built relationships with 20 key customers in 2 distinct segments (private label brands and distributors) by developing programming and products that fit their individual… Show more Established marketing department and developed growth strategies for $60M private manufacturer.Developed strategic marketing plan, identified customer segments, created acquisition strategies, cultivated partnerships, and executed media planning (radio, print, PR, sampling) to generate $3M, exceeding goal by 7%.Built relationships with 20 key customers in 2 distinct segments (private label brands and distributors) by developing programming and products that fit their individual needs.Collaborated with sales to assist distributors in gaining placement and developed new product line extensions to establish category innovation and increase sales by 3%.Built strategic licensing agreement to reach profitable and untapped $30B market ($3M penetration projection).Executed market analyses; developed pricing strategies; updated graphics, collateral, and promotional materials. Show less

Grew opportunity in target consumer areas, identifying $1M opportunity that increased sales by 6.4%.Leveraged $250K alliance with Showtime to generate integrated programming for Grand Marnier; resulted in 2-month increase of 4% versus prior period decrease of 23% and reached 2.8M+ consumers.Created fashion event series through integrated awareness and trial building program to attract influencers in 5 key markets, landing national publications and local media, including Essence,… Show more Grew opportunity in target consumer areas, identifying $1M opportunity that increased sales by 6.4%.Leveraged $250K alliance with Showtime to generate integrated programming for Grand Marnier; resulted in 2-month increase of 4% versus prior period decrease of 23% and reached 2.8M+ consumers.Created fashion event series through integrated awareness and trial building program to attract influencers in 5 key markets, landing national publications and local media, including Essence, Ebony, and Vibe.Planned conference for marketing, sales, and 100 distributor partners, catalyzing 3 new marketing initiatives. Created forums for additional learning and experience-sharing about targeted segments among sales and brands. Show less

Managed all 10+ category brands against an emerging targeted consumer opportunity, capturing $2M in year 1.Influenced organization to create $500K independent marketing budget and key resources.Partnered with agencies to manage individual brand advertising efforts for spectrum of consumer segments. Strengthened brand awareness through long-term media plans by leveraging integrated media vehicles.Developed and championed division-wide consumer promotion… Show more Managed all 10+ category brands against an emerging targeted consumer opportunity, capturing $2M in year 1.Influenced organization to create $500K independent marketing budget and key resources.Partnered with agencies to manage individual brand advertising efforts for spectrum of consumer segments. Strengthened brand awareness through long-term media plans by leveraging integrated media vehicles.Developed and championed division-wide consumer promotion initiative, improving national programming. Show less

Developed innovative approaches to manage business, conducting insights used to create advertising concept.Championed breakthrough advertising that achieved an AI score of 10. Managed franchise extension initiative, delivering $10M in sales; developed advertising copy to increase volume by 45%; strategically increased customer support to deliver incremental volume of 27%.