Under the same ownership as Covery, an all-inclusive fitness franchise focused on improving quality of life offering affordable memberships. Procure revenue streams via retail and ancillary sales with a focus on cost savings. Develop profitability, growth, marketing, and promotional plans and strategies. Streamline operations and sales via system platforms. Design and integrate organizational frameworks. Ideate and launch events and in-club promotions. Create training and development, workshops, and career advancement models for sales, marketing, and in-club operations. Define SOPs. Partner with key management team leaders to facilitate positive change throughout departments and teams.

As the COO of an interventional radiology provider, I offer patients a minimally invasive, less painful, and safer alternative to surgery with shorter recovery times.Steering seven sales, operations, scheduling, and marketing staff in forming processes, policies, expansion plans, and KPIs, we integrate healthcare service lines, including podiatry, interventional radiology, sports medicine, and physical therapy.Partnering with executives, department leaders, and doctors, the team and I devise revenue strategies, streamline opportunities to save millions of dollars annually and reduce overhead by launching new systems and introducing efficient processes.Ideating and leading marketing campaigns and establishing supporting P&L guidelines for long-term, sustainable organizational growth, we generate hundreds of thousands of dollars in income yearly and curate thousands of dollars by integrating incremental clinic-specific revenue streams into acquired clinics through roll-out initiatives and best practices.I am proud of this team’s focus on spiking customer acquisitions by utilizing CRM tools and applying insights to navigate market prospects such as reaping market expansions by designing promotional templates, offering incentives that appeal to target demographics, and educating patients to transfer surgery services to alternative IR treatments.Under my tutelage and through cross-functional collaboration, I am confident in this group’s skills to propel Advantage IR/My Aim to the next level of industry excellence!

Recruited to steer the helm of one of the largest franchisees for Orangetheory Fitness, I led a seven-person group and oversaw a multimillion-dollar budget, 34 franchises, and 400+ employees generating millions of dollars in annual proceeds. Collaborating across teams in forming novel organizational structures to accommodate post-pandemic operations, I initiated innovative best practices, paperless rollouts, and training and development programs. Boosting staff engagement through professional growth and morale-boosting initiatives, we garnered 90% associate retention. Forming KPIs and profitability and corporate advancement roadmaps proved to be fruitful in launching these endeavors:►Transferred millions of dollars in a PE transaction to integrate four company entities by streamlining and unifying operations, marketing, and sales divisions into one platform►Doubled cash flow and increased revenues by employing a fluid and evolutionary approach to the ever-changing macroeconomic environment and re-forecasting sales and margin projections to account for a 60% loss of clientele. Invoked thousands of memberships via upward progression in fitness club affiliations via marketing strategies and sales promotions.►Gleaned hundreds of thousands of dollars in savings by cutting expenses, maintaining tight budget restrictions during a pandemic, remaining fluid, and pivoting around obstacles to obtain a favorable cash position.►Slashed thousands of dollars from budgets, consolidated roles, and optimized functions by reducing overhead, transforming the marketing department, revamping isolated job duties, and consolidating and streamlining necessary functions.In addition to exceeding enterprise goals, I was delighted to pay it forward by overseeing a $250,000 donation through a newly-formed “Orange Love Foundation” focused on supporting selected local organizations monthly.

Ascending the ranks to vice president, I allocated a multimillion-dollar budget to meet resource demands, foster strategic growth, architect corporate frameworks, and develop training and employee retention programs, sales processes, and operational plans. Curating top-notch talent by recruiting, interviewing, identifying, and hiring hundreds of “right fit” candidates throughout my tenure, I designed career-advancement plans and tailored curriculums to support future expansions.Mentoring a group of five professionals in the coordination and execution of operational objectives, we analyzed competitive markets and extended capabilities to assist franchisees by providing business practice education and promotional ideas for advancement.Together, we synergized our efforts to foster these impressive outcomes:►Garnered tens of millions of dollars in revenues annually and triggered a 35% spike in franchise locations by consistently evaluating KPIs, symptoms and solutions for facilities, and opportunities to replicate success.►Oversaw 17 end-to-end fitness center site launches from the pre-construction phase to the grand opening day by collaborating with territory managers on all site needs and developing tailored solutions.►Yielded functional efficiency improvements by aligning goals with leadership teams to optimize income stream development initiatives and drive continuous process improvements.I was honored to accept the “$1 Million Club” award for executing recognition programs throughout five locations. I couldn’t be prouder of the progress the team achieved in creating fitness environments that make it simpler to live longer, more vibrant lives with workouts backed by science to super-charge metabolisms!

Establishing the foundation for a decade-long trajectory in the wellness industry, I led the charge in launching one of the fastest-growing fitness franchises in the Dallas/Fort Worth area.Controlling a multimillion-dollar budget, I onboarded and supervised a three-person unit, recruited sales associate talent, and architected and implemented operational systems, outfitting the enterprise for rapid expansion.Together, we ideated sustainable and mature studios for each site invoking multimillion-dollar gross revenues annually by engineering a ten-store grand opening. We evaluated the pilot location and processes for all future locations and conceptualized and monitored marketing, sales, and growth initiatives.Bolstering operational efficiencies by applying excellent problem-solving, process structuring, and strategic implementation skills to support regional objectives, I facilitated the group in securing KPIs and goals by masterminding monthly marketing and sales programs.The team and I were awarded the “500 Club” achievement for acquiring +500 members during our grand opening pre-sale, while simultaneously earning a 90% customer rating via membership-related programs, staff involvement, and company efficiencies.