Lead a high-performing team to ensure client success and retention by working closely with hospital executives and clinical leaders. Drive strategic initiatives aimed at improving clinical and operational outcomes. Oversee the client journey from sales handoff to long-term relationship management, ensuring seamless service delivery and alignment with client goals. Regularly evaluate and communicate performance metrics to demonstrate value, while identifying areas for growth and process… Show more Lead a high-performing team to ensure client success and retention by working closely with hospital executives and clinical leaders. Drive strategic initiatives aimed at improving clinical and operational outcomes. Oversee the client journey from sales handoff to long-term relationship management, ensuring seamless service delivery and alignment with client goals. Regularly evaluate and communicate performance metrics to demonstrate value, while identifying areas for growth and process improvements. Provide leadership and guidance to the account management team, ensuring client satisfaction and business success. Show less

Developed business plan and implemented multifaceted marketing strategy to increase brand awareness within the healthcare industry and drive organic revenue growth; Analyzed competitive market advantage to drive sales/marketing efforts and product deployment; Managed advertising, email, tradeshow, telemarketing, and mail campaigns; Instituted evaluation metrics to drive marketing budget decisions; Supported sales with customer calls, proposals, presentations, pricing, contract support, and… Show more Developed business plan and implemented multifaceted marketing strategy to increase brand awareness within the healthcare industry and drive organic revenue growth; Analyzed competitive market advantage to drive sales/marketing efforts and product deployment; Managed advertising, email, tradeshow, telemarketing, and mail campaigns; Instituted evaluation metrics to drive marketing budget decisions; Supported sales with customer calls, proposals, presentations, pricing, contract support, and client implementation; Consulted on client reporting and user interface for client facing technologies; Pursued partnerships and new technologies for expanded product offering, product efficiency, and value added services; Developed sophisticated ROI modeling tool for prospect projections and proposals; Retooled sales-to-implementation process; Identified and pursued internal and client subject matter experts for speaking engagements, participation in industry leadership boards and committees, industry white papers, and social media marketing; Rebranded business including value proposition, customer messaging, brand standards, development of website, sales/marketing/client facing collateral, and tradeshow materials; Brand management; Event management. Show less

Researched, evaluated, and defined target markets; Developed business plan and generated new business for Jacksonville office of regional environmental sciences company.

Operated as Business Development arm of R&D for new product and technology solutions in the secondary and post-secondary education industry; Conceptualized, researched, and documented product concepts and business plans including competitive advantage, financial projections, and operational structures; Sought and developed strategic partnership and acquisition opportunities; Presented business plans and provided strategic direction on business initiatives to executive management; Gained… Show more Operated as Business Development arm of R&D for new product and technology solutions in the secondary and post-secondary education industry; Conceptualized, researched, and documented product concepts and business plans including competitive advantage, financial projections, and operational structures; Sought and developed strategic partnership and acquisition opportunities; Presented business plans and provided strategic direction on business initiatives to executive management; Gained competitive intelligence to recommend strategic marketing and product development direction; Worked with Mergers & Acquisitions team to evaluate partnership/acquisition opportunities; Developed customer relationships and market expertise in assigned market segments. Show less

Presented new opportunities and ongoing status updates to executive management, advisory boards, and sales teams; Performed market research and financial analysis for new product development opportunities; Coordinated product development, marketing, training, licensing, customer service support, and sales; Identified pilot schools to guide feature development and testing; Negotiated and managed vendor relationships.

Developed corporate branding and operational structures for new corporation; Produced corporate contracts for conducting business with vendors and clients; Developed and managed marketing operations including budgeting, design and production of corporate collateral; Project management.

Managed mid-sized regional and national accounts for healthcare insurance consulting company; Reported necessary financial analysis and forecasting measures to upper management, sales teams, and clientele; Reviewed corporate employee benefit plan objectives to determine appropriate plan and renewal strategies; Increased sales to existing customer base; Resolved claims and vendor service issues on behalf of clients and their employees.

Developed and managed budgets and operations for the marketing department, and marketing departments for subsidiary corporations; Reorganized marketing operations, and streamlined policies and research procedures; Developed and maintained strategic vendor relationships; Developed standardized financial reporting of research analysis; Performed market research and forecasting for upper management, sales teams and clientele.