Kim Brooks Email & Phone Number

Kirkland, Wa, Us

Redmond, Washington, United States

Communications, marketing, and community-building across Microsoft Philanthropies' network of 300k nonprofit partners.

Leading ABM content strategy and customer journey planning for Azure analytics, infrastructure, and enterprise apps.

Managing customer engagement and digital experiences across web properties including top tier Microsoft AI sites, campaign landing initiatives, blog, and more. Responsible for analytics and KPI dashboard. Managing visual identity and representation of new Microsoft Brand visuals across digital experiences and campaigns. Left-to-right view of thought leadership messaging and top-to-bottom view of operations and execution. Advocate for accessibility, privacy, and publishing excellence in all communications.

Redmond, Wa

Managing implementation of AI Marketing Site including AI for Good, AI for Earth, AI Lab, and more, growing the site from 9 to 80 pages across 11 markets. Responsible for site development across teams of designers, developers, and writers on behalf of business stakeholders, including launch of AI for Health and COVID-19 initiatives, Humans & AI campaign, AI Business School, and more. Developing A/B testing, SEO strategy. Additional engagements include Microsoft Store, Surface Creators, MakeCode, Women in Business & Technology, Cortana, Ignite, and more.

Poulsbo, Wa

Responsible for marketing and lead generation for a start-up civic tech cloud-based solutions company. Used SEO/SEM, social media, and optimized content program to grow organic site traffic, then implemented lead capture, marketing automation platform, chat engagement tool, and CRM processes to optimize lead utilization. Owned ad planning and annual budget, positioning, and branding guidelines, press relations and more.

Port Townsend, Wa

Repositioned online and brick & mortar store to achieve profitability for the first time in organization's history in less than one year. Developed new merchandising strategy, inventory management, and vendor relationships. Managed staff of employees and volunteers. Responsible for web sales, in-store sales, wholesaling, licensing, sponsorship-retail relationships. Created and launched new thrift store concept. Planned and implemented merchandising for key events R2AK and Wooden Boat Festival. Assisted with organization development projects, including content web site, R2AK web site, media and sponsorship kits, business planning and more.

Bellevue, Wa

Produced timely new content for placement in search results for trending topics to represent MSN network on Bing. Tracked ongoing hot search topics to develop up-to-date search results for trending news stories. Built news modules in production, tracked numbers, monitored news and search trends.

Redmond, Wa

Collaborated between business, editorial, and technical teams to develop new features. Wrote technical and design requirements, then managed implementation. In partnerships role, worked with teams across Microsoft (MSDN, Xbox, Music, more) to develop cross-team collaborations, building new traffic, audience, and content for MSN.

Redmond, Wa

Produced sponsored editorial guides and promotional calendar. Worked with channels across MSN to collect themed content and build guide pages. Communicated with sales to customize packages, create, and provide supporting materials, and supported campaign delivery throughout package run.

Redmond, Wa

Managed team of producers to deliver daily editorial technology content. Led partnerships with C|Net, PC World, McAfee, advertisers and more. Increased revenue by building traffic, optimizing contract terms, improving content. Developed strategic plan for content and business model, using input from partners, internal resources, planning team, advertising team. Worked with usability lab to improve site via user interviews, observations.

Redmond, Wa

Drove partnerships across the MSN networks for MSN Shopping’s ad placements. Developed and programmed content and feeds. Negotiated and implemented new placements with internal partners, including all Channels, Autos, Money, MS.com, MS Press, and more. Worked with ad team to optimize contracts, identify new opportunities, and deliver to committed traffic targets.

Greater Seattle Area

As a marketing consultant, provided services include marketing, design, maintenance, project management and development. Served as project manager and lead strategist for complex, multi-phase projects, working with teams of client’s in-house and contracted programmers, writers, designers, and media agencies. Produced, managed, and led design for many small business web sites for both marketing and e-commerce objectives. Developed client base including Real Networks, Summit Projects, U.S.News, NY Daily News, Nike, Swiss Army, Real Music, NewsMaps, Army HQ, and more.

Washington D.C. Metro Area

Managed marketing for launch of USNews Online. Developed and negotiated partnerships between USNews and content partners, including colleges, hospitals, and content affiliates. Initiated and communicated data analysis for editorial staff, production staff, and advertising sales teams.

B.A., Economics, Political Science

Activities and Societies: Habitat for Humanity. School of Economics, Honor Society.Political Science, International emphasis. Completed.

C.E.P., International Political Science

Emphasis on economics and monetary instruments in the EU.