Kim Cornwall Malseed Email & Phone Number

Washington, Dc, Us

Newport Beach, Ca, Us

Promoted to management position within 6 months of joining the company.Lead a team of 4 digital marketing specialists including directing and supervising their work executing initiatives across email, mobile, web, and social media that promote 50+ life insurance products and 18 annuities products across 15 distribution channels.Collaborate with the Vice President of Digital Marketing and other managers to form marketing strategies, priorities, and execution plans. Contributed to a 28% year-over-year increase in lead generation for new product launches and product update campaigns.Created work intake and collaboration processes within the project management system that decreased production time by 30%.Discovered and rectified a problem with emails being sent on behalf of sales representatives via dynamic sender profile. Eliminated business risk while improving the customer experience by identifying and updating incorrect data in Salesforce Sales Cloud, and re-creating the data extensions, SQL queries, automations, AMPscript, and sender profiles in Salesforce Marketing Cloud. Trained team members on correctly creating and testing emails using the updated method.Developed and implemented a business continuity prepardness plan to ensure efficient and effective execution of digital marketing functions in case of team member long-term absence, natural disaster, technology system failure, and similar emergency situations.Coached team members in creating aggressive, measurable goals and career development plans for 2023, and attained budget funding to support plans, that enabled them to achieve above average performance reviews and compensation.

Newport Beach, Ca, Us

Planned, executed, measured, and optimized digital marketing initiatives across email, mobile, web, and social media that promote 50+ life insurance products across 9 distribution channels. Highly segmented, automated programs meet stringent regulatory compliance requirements while informing and empowering financial professionals to sell the right products to the right clients at the right time.Consulted with channel marketing managers to understand business requirements and provide guidance on campaign strategy, tactics, and technical implementation to ensure they achieve goals. Supported the marketing team by segmenting audiences, creating all aspects of complex journeys, managing the lead process, measuring and reporting on results, and continuous optimization.Partnered with the internal Salesforce Center of Excellence team to test and implement new Salesforce Marketing Cloud and Salesforce Sales Cloud features, discovered and implemented solutions to technical issues.Increased email engagement by 33% while decreasing unsubscribe rate by 2% by leading the company’s first use of Einstein artificial intelligence capabilities for email send time optimization, engagement scoring and frequency, messaging and copy insights, and content testing.Increased lead generation by 18% in 4 months by developing 9 distributed marketing journeys that enable sales representatives to utilize Salesforce Sales Cloud campaigns to send multiple personalized, targeted emails to prospective and current clients and receive high quality leads. Successfully launched 6 new life insurance products via multi-track journeys utilizing email, mobile, web and social media advertising to target prospects' specific product interests based on their individual data and past engagement behavior. Increased lead generation by 21%, email engagement by 23%, mobile engagement by 17%, and social media engagement by 34% over previous product launch campaigns.

Oakville, On, Ca

Planned, executed, measured, and optimized digital customer lifecycle programs that supported 16,000+ customers across 20 global locations and languages from immediately post-sale through the lifetime of their account. Scalable, automated programs proactively educated and empowered customers to get the most out of Geotab products and services by fully utilizing Salesforce Marketing Cloud and Salesforce Sales Cloud.Developed 20+ onboarding, engagement, and retention email journeys that achieved a low .4% average monthly customer churn rate and increased long-term value by boosting customer engagement from 3% to 80%.Developed 16 customer onboarding and training email journeys/nurture programs on behalf of a global reseller partner across 14 countries and 6 languages. Achieved a 3x increase in the number of customers that met the partners’ goal of device activation and completing onboarding and training within 3 weeks post-sale. Accomplished this within the first 5 months in this role.Led the company's first global implementation of GetFeedback surveys within all digital customer lifecycle programs that empowered individuals to provide feedback on their satisfaction with the programs and collect their responses as NPS, CSAT, and CES scores. Enabled leveraging customer satisfaction scores to trigger follow up emails to customers that have low scores to provide additional training and support, and to customers that have high scores to drive deeper engagement in their areas of interest.Created written and visual documentation of digital customer lifecycle program processes, planning, and asset tracking, including a 30+ page Salesforce Marketing Cloud training guide for colleagues.Administrator of, and resident expert on, Salesforce Marketing Cloud. Administered user logins and roles, ensured ongoing security, that best practices were followed, and strong integration with Salesforce Sales Cloud and all systems within the marketing technology stack.

Stamford, Ct, Us

Plan and execute promotional and transactional email campaigns and nurture journeys across all 7 of Pitney Bowes lines of business and 20 global locations using Salesforce Marketing Cloud. Consult with marketing managers on the best methods for implementing campaigns and journeys to ensure they achieve goals. Analyze performance and provide insights to optimize future communications.Responsible for all Borderfree from Pitney Bowes subscriber data and email marketing.-Achieved average email 30% open rate, 6% click rate with unsubscribe rate of .1% for clients including Bloomingdale's, Macy's, Under Armour, Neiman Marcus, and Saks Fifth Avenue.Key contributor to implementing Salesforce Marketing Cloud at Pitney Bowes and transitioning the organization from IBM Watson/Silverpop to the new solution.Key contributor to crisis client communications email planning and 24x7 global execution for 4 weeks when the RYUK malware virus took thousands of Pitney Bowes products and services offline worldwide in October 2019.Key contributor to ensuring Pitney Bowes met the May 25, 2018 deadline for compliance with the GDPR data privacy and protection law.Created 4 linked journeys that support product free trial registration, product purchase, customer engagement, and customer retention across 15 countries and 11 languages. Increased product trial registrations by 56%, product sales by 42%, customer engagement by 29%, and customer retention by 34% year over year.Generated over $250K in U.S. postage meter sales in 6 months by creating an email journey for leads generated via partnership with Business.com.Increased U.S. supplies sales on Cyber Monday 2019 by 17% year over year by creating an abandoned cart triggered email based on data received via API.Trained 7 team members in all aspects of Salesforce Marketing Cloud, Salesforce Sales Cloud, importing data, and creating emails, forms, journeys, and automations. Created 10 written and video step-by-step training guides.

Reston, Va, Us

Developed, implemented, measured, and optimized digital marketing communications strategies and campaigns for multiple clients and for Hinge internally that increased their visibility and reputation in their marketplace and generated qualified inbound leads.Responsible for email marketing, social media, website design, blog, content and offer creation and promotion, SEO, and blogger and partner outreach.Created and presented strategies, project updates, results reports, and optimization recommendations to C-level executives and management teams.Grew email list of opt-in contacts by 42% in 1 year by creating, implementing, testing, and optimizing online marketing and advertising strategies and tactics.Increased the number of leads that converted into new business opportunities by 28% in 6 months by creating, implementing, testing, and optimizing lead nurture drip email campaigns. Authored the Email Marketing Guide for Professional Services Firms e-book.

Developed, implemented, and measured the success of marketing communications programs and multimedia content for B2B technology companies averaging $15M annual revenue.Executed client marketing campaigns in HubSpot, Silverpop, and Pardot marketing automation solutions.Results include:- 93% increase client's online lead generation, 34% increase in total lead generation.- 33% increase client's average email open rate, 24% boost average email click-through rate, 14% increase average landing page conversion rate.- 26% increase client's webinar invitation email open rate, 17% boost average email click-through rate, 12% lift webinar registration landing page conversion rate.- 112% rise in leads generated from client's software product demonstration video.- 57% increase in client's blog subscribers.Strategies include:- Researched target audiences and created detailed buyer personas that enabled development of strategic marketing communications plans and compelling content.- Created product launch sales training tools that enabled sales team to effectively sell new product, including sales guide with competitive information, presentation slides, and webinar.- Incorporated search engine optimization copywriting best practices into all digital marketing communications content, including websites, landing pages, blog posts, press releases, case studies, white papers, data sheets, and videos, that enabled content to rank highly in search engines.- Developed email marketing campaigns using dynamic content to present personalized, industry-specific content to prospects. Performed A/B testing of email subject lines and landing pages that optimized results.

North Kingstown, Ri, Us

Increased demand generation for B2B clients of marketing agency by creating, implementing and improving marketing automation, including:- Strategy and tactics for generating, nurturing, scoring, and qualifying leads- Data segmentation, acquisition, and hygiene- Campaign design, development, and implementation- Content development and design- Marketing automation technology installation and integration with CRM and other business software solutions- Reporting on activity, results, and ROIExecuted client marketing campaigns in Silverpop and Pardot marketing automation solutions, including templates, emails, landing pages, forms, list creation, list import, list management, automation rules, drip programs, multivariate testing, and reporting.Increased the strategic and business value clients achieve from using marketing automation systems by providing guidance on system capabilities during campaign development.

Waterloo, On, Ca

Recruited by client to direct global media relations, industry analyst relations, social media, content marketing, and customer reference program strategies and execution.Results included:- 197% increase in online lead generation and 70% increase in total lead generation without increasing the budget.- 63% increase in customer participation in marketing communications and sales activities.- 168% boost in media coverage including Wall Street Journal, CIO, InformationWeek, KMWorld.-Secured a leader position in 5 market research reports from analyst firms Gartner, Forrester Research, and IDC.- Won 11 awards wrote nominations for, including “Microsoft 2010 Partner of the Year Award.”- 68% increase in blog subscribers, a 194% increase in Twitter followers, a 456% increase in re-tweets, an 83% increase in Facebook fans, a 283% increase in website visits from LinkedIn, a 136% increase in YouTube video views, and a 215% increase in website visits from SlideShare. Strategies included:- Identified and established relationships with the top 100 influencers on prospect buying decisions of business process management, dynamic case management, and Microsoft SharePoint software.- Provided content marketing strategy and copywriting for company website and blog redesign that focused on buyer-centric company and product positioning, user experience, content marketing, search engine optimization, and mobile device compatibility.- Produced customer success video series for specific target industry verticals. Leveraged information in videos to develop case studies, press releases, e-books, blog posts, and presentations.- Secured many contributed article opportunities for executives and staff.- Developed customer rewards program as incentive for customer participation in marketing communications and sales activities. Created and maintained an extensive customer reference information database accessible to the marketing and sales teams via the company intranet.

Developed, implemented, and measured success of integrated marketing, public relations, and social media programs for B2B technology clients including Global 360, Votenet Solutions, OnDialog, LogicManager, and Advanced Technology Solutions.Executed client marketing campaigns in HubSpot and Pardot marketing automation solutions.Results included:- 109% increase in online leads generated via a client’s website, blog, and content marketing, including a bi-weekly webinar and podcast series.- Decreased time from lead to sale by an average of 3 weeks by creating a compelling technical white paper explaining the hardware and software security measures taken to protect customer data.Strategies included:- Led, and provided copywriting for, a client’s website redesign and blog implementation that focused on buyer-centric company and product positioning, user experience, content marketing, search engine optimization, and mobile device compatibility.- Created detailed buyer personas and a content plan with content types mapped to the prospect position in the sales cycle.- Developed and maintained editorial calendar for content creation and promotion.- Collaborated with subject matter experts to create multimedia content, including articles, blog posts, case studies, emails, landing pages, newsletters, podcasts, presentations, press releases, website content, webinars, white papers, and videos.

Reston, Va, Us

Directed global media relations, analyst relations, event management, content marketing, and customer marketing strategy, implementation, results analysis, and optimization.Results included:- Secured $13M in series A venture capital funding.- 136% increase in online lead generation and a 43% increase in total lead generation.- 34% boost in e-newsletter subscriptions, 54% increase in e-newsletter email open rate, 28% rise in e-newsletter email click-through rate.- 23% increase in customer attendance at annual company conference and 34% increase in partner sponsorship of event.- 115% increase in media coverage including TechCrunch, Washington Post, Washington Business Journal, Smart CEO, and CRM Magazine.- Secured a leader position in 5 market research reports by analyst firms including Gartner, Forrester Research, IDC.Strategies included:- Established relationships with 25+ influencers (journalists, analysts, bloggers), educated them on Parature solutions and customer success, and pitched compelling story ideas and valuable sources for interviews and contributed articles.- Improved content, SEO, and copywriting of the corporate website that significantly contributed to increasing lead generation and winning a Web Marketing Association “2006 Web Award for Outstanding Website” in the software category.- Enhanced monthly e-newsletter design and content to better engage customers and partners, and to ensure it was delivered into email inboxes and not spam folders. Performed A/B testing of email subject lines and creative elements to optimize results.- Secured popular customer support thought leaders and brand name customers to present at the annual conference. Collaborated with speakers on creating engaging presentations. Created event website content and targeted email and telemarketing campaigns for customers and partners that increased attendance and sponsorships.

Darmstadt, Hessen, De

Directed global corporate communications and media relations campaign implementation, results analysis, and optimization. Managed public relations agencies and content production in North America, Europe, and Asia Pacific.Led successful PR launch of federal, state, and local government business unit.Assisted executives and investor relations in creating investor-facing materials including the annual report.Secured customer, analyst, and partner participation in marketing communications and sales activities.Collaborated with subject matter experts to create multimedia content including articles, case studies, media kits, newsletters, presentations, press releases, website content, white papers, and videos.Results included:- 82% boost in global media coverage including BusinessWeek, Wall Street Journal, Financial Times, Washington Post, and CIO.- Secured over 10 speaking engagements for executives and customers at top IT industry events.- Won over 20 business and technology awards wrote nominations for, including two CIO magazine “CIO 100” awards.Strategies included:- Researched and identified media, awards, speaking engagement, and content marketing opportunities. Developed and delivered compelling pitches and press releases that secured opportunities.- Created a detailed editorial calendar to ensure timely content development and pitching in all global regions.- Collaborated with analyst relations, sales, and partner teams worldwide to secure external stakeholder participation in PR and marketing activities. Worked closely with external stakeholders to prepare them for interviews and create content such as presentations.

Washington, D.C., Us

Created and implemented public relations plans for technology, executive recruiting, and non-profit clients. Tracked and reported on media placement results.Developed compelling media pitches, executive bios, press releases, and press kits.Researched and identified media contacts for clients and created targeted media lists.Results included:- 64% increase in media coverage, including an article in the Washington Post that led to angel investor funding.- Planned and conducted live focus group research in 4 target markets that led to successful brand and product messaging.

B.A. Speech Communication, Public Relations; Marketing

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