Kim Lopez Email and Phone Number

Opening Director of Sales, Element Nashville Vanderbilt, Nashville, TN 2020-Present 175 rooms with 1700 sq. ft of meeting space • Opened and managed preopening sales efforts for Element Nashville Vanderbilt, generating $1,000,000 in sales and booking 50% of rooms in first month through extended stay business.• Perform competitor and market analysis, set budgets and advertising efforts to build a strong customer base closing contracts quickly with outstanding customer service. • Closed $350, 000 extended stay groups sales for 2021 to exceed first and second quarter budget by 10%• Move share from comp set while the market recovered, top producer of room nights in Nashville.

Regional Task Force Director of Sales, Interstate Hotels, Nashville, TN, 2017-2020 • Enhance the sales efforts and productivity of properties as assigned by the SVP of Sales and Marketing, Interstate Hotels and Resorts. • Was responsible for setting the existing sales teams up for success; offering support, resources, time and energy to develop a highly functional and professional sales office with a strong strategic vision. • Recruited and hired director of sales when required change in sales leadership.• Reinforced the sales skills and actions required to drive revenue into the hotel. • Proficient in Hilton, Marriott and IHG systems• Provided ongoing feedback, training and development of team members.• Traveled for extended periods of time.

Dynamic, results-focused sales savvy business leader with a verifiable track record of successfully teaching sales training , coaching and mentoring in organizations to implement current hospitality best practices, maximize employee engagement and guest experience. Seasoned in opening hotels. Strong track record driving revenue to profit. Expertise in key business initiatives; maximizing the use of e-business, technology tools, sales, marketing and management resources; increasing revenue. Possess out of the box lead generating and closing skills for quick return on investmentI was responsible for leadership development, training, coaching sales managers to implement systems and processes to obtain their sales goals in their newly built hotel. Provided market research for pre-opened hotel, set up the competitor set, and put revenue management strategy and market mix in place for on-boarding DOS.Hosted monthly webinar training company-wide. Attended trade shows. Set up Hilton PIM, gathered market intelligence for each hotel, start community relations in each city, spearheaded online marketing and social media and hired the DOS for each hotel. Once DOS came on board, I trained and support all sales efforts after the hotel opens. Held weekly one hour called with each DOS to review weekly activity and their plan for the next week.

Homewood Suites Nashville Vanderbilt, Nashville TN 2013- 2015 Director of Sales 192 suites with 3,000 sq. ft. meeting space Opened and managed pre-opening sales efforts for one of the largest Homewood Suites built in the Hilton brand with a success of 93.4% occupancy for the first year of business. Using my market knowledge, I performed competitor analysis, market analysis, setting budgets and advertising efforts to build a strong customer base closing contracts quickly with outstanding customer service. Train and coach Sales Managers and Sales Coordinator with proactive selling strategies. Develop and sell to key corporate accounts, city wide events and managed the sale performance to generate $10 million in sales in first year of business. Exceeding budget by $900,000 in gross revenue. Hotel ranks 1 of 9 or 2of 9 on the estar for 2015. Key Revenue Manager on hotel property Negotiated and approved corporate transient contracts and RFP bids. Performed break-even analysis to determine profitability. Communicated information on the account to the properties and tracked the room nights generated. Managed a team effort for a strong online web and social media presence. Provided excellent customer service and have a present ranking of #3 out of 150 hotels Trip Advisor in Nashville

Opened Home2 with brand team support, Hilton’s newest brand at the time, to put systems and processing in place for the West End area of Nashville’s first extended stay hotel. • Worked all market segments to build a strong client extended stay base opening with 90% occupancy first month of business.• Exceed revenue in first year of business by $1 million..• Key Revenue Manager on hotel property• Actively managed web and social media. Hotel ranked # 3 on Trip Advisor for the city of Nashville while I was Director of Sales due to our excellent customer service. • Promoted to open Homewood Suites Nashville Vanderbilt in June 2013.

Represented the Hampton Inn Vanderbilt and the Hampton Inn and Suite Elliston Place in all markets with a focus on corporate, extended stay and special events. • Kept the sales funnel filled with excellent guest services.• Actively managed revenue.• Negotiated LNR and National Accounts• Created packages to market in social media. • Maintained online presence

Sales and Marketing Internet Developer that understood the changing environment from a business and social perspective offering Search Engine Optimization, Word press Software ,Niche Marketing, Lead Generation and Sales, Email Marketing and Social Media to increase awareness to impact my clients business with positive growth.

Engaged in promoting newly renovated 5 million dollar resort property to local and national audiences. Created a sales presentation that could be done over the phone or in person that gave the customer a desire tour the resort.

Took the opportunity to sell multiple hotel brands to the same client to generate a greater ROI for Concord Hospitality. Was appointed Director of Sales for the Holiday Inn Beachwood and successfully increase occupancy by 24% in one year by focusing sales efforts to the right market segment for the hotel.