Kim E. Email & Phone Number

Red Wing, Minnesota

Build a boutique public relations firm. Evaluate media relations potential for brands and new products. Create public relations plans for new product launches. Write compelling search-engine-optimized press releases. Build media contact lists and monitor coverage using the latest software tools. Evaluate, select and negotiate PR software solutions for clients. Persuade media to cover clients' news. Establish and maintain professional relationships with media contacts. Represent clients during media meetings at trade shows and media events. Develop content strategy and plans. Utilize search listening to improve content development. Source, edit, manage and publish content for clients. Evaluate, negotiate and manage sponsorship relationships and contracts with individual influencers, non-profits and industry partners. Clients: Irish Setter boots, Steelhead Outdoors gun safes, National Bowhunter Education Foundation, Mil Usos Skincare, BlumSafe

Develop and implement strategic marketing communication plans for four global brands. Assess possible tactics and determine feasibility based on brand position, long-term and short- term goals and budget. Hire, direct and manage marketing agencies in US, Belgium, UK, Germany, Netherlands and Japan. Manage in-house projects for five brands - Irish Setter, Vasque, RW Lifestyle (now Heritage), RW Casuals, RW Work International. Create and maintain budgets. Pursue creative opportunities including celebrity gifting and negotiated product placement in films. Implement logo redesigns and roll-outs.

Red Wing, Mn

Gather and disseminate primary and secondary market research for multiple brands and acquisition opportunities. Manage vendor relationships for research, data storage; data analysis for store locations, customer profiles, product potential; sales tracking; industry and product category data; outsourced customer service and catalog fulfillment.

San Diego

Responsible for profit/loss, client acquisition and retention for division supporting 5 regional offices of California's largest independent pr firm. Manage and hire staff as well as freelancers. Supervise implementation of advertising and marketing communication materials including proofreading and press checks. Represent agency to clients and facilitate communication with creative teams.Utilize zip code and Prism analysis to pinpoint prospects for clients.Decrease time from interest to conversion/sale. Work cooperatively to create marketing partnerships. Develop multi-touchpoint campaigns to guide consumers through purchasing process. Conduct focus groups to understand perceptions and evaluate messages. Negotiate contracts with vendors. Develop new business by responding to Requests for Proposals from government agencies.

Greater San Diego Area

Develop marketing communications materials and advertising for new product introductions. Scope includes animated television spots with original music, holographic packaging, radio spots, celebrity endorsements, product testing and trade show promotions. Manage staff to meet project deadlines. Supervise translations and customized packaging for retailers. Develop marketing content fields for database-driven website software product in the aol-age.

San Diego Ca

Estimate photography projects. Schedule shoots, studio rentals and deliverables. Handle props and photo stylist responsibilities. Work with professional photo labs to order prints and retouching. Enforce photo copyrights.

Greater Minneapolis-St. Paul Area

Create successful photo styling business. Secure props and provide photo styling services for commercial photo shoots. Work with photographer on set for best aesthetic possible for each shot. Cast talent including animals. Design and build sets.

Greater Minneapolis-St. Paul Area

Manage day-to-day activities, advertising and marketing materials for clients. Prepare and monitor budgets. Introduce new products including market research, naming, packaging, cooperative advertising materials, sponsorships and sales meeting presentations. Coordinate spot rotation and talent payments. Assure sponsorship contracts are fulfilled.

Minneapolis

Initiate job cost and client profitability analyses to reduce costs. Manage advertising and collateral projects. Write advertising copy. Proofread materials assuring accuracy and legal compliance. Record voice-overs as needed.

Minneapolis Mn

Develop story ideas, interview sources, write copy, edit articles and shoot photography. Sell display and classified advertising for group of community newspapers.

Education record

Bachelor Of Arts, Journalism/Mass Communications, Marketing, International Business. Completed B.A In Three Years.