Kim E.

Kim E. Email and Phone Number

Public Relations Director at Firefly Publicity @ Firefly Publicity
red wing, minnesota, united states
Kim E.'s Location
Red Wing, Minnesota, United States, United States
Kim E.'s Contact Details

Kim E. work email

Kim E. personal email

n/a
About Kim E.

Extensive media relations experience in outdoor, hunting and fishing categories. My PR firm plans and executes product launches and implements affiliate marketing opportunities for clients.Proven marketing communications executive with experience as a client and as an agency executive. Natural communicator, collaborator and connector.Strengths: Media Relations, New Product Launches, Content Strategy & Management, Search Listening, Partnership Management, Branding, Strategic Marketing, Global/International Marketing Communications, Vendor Management, Staff Development, Project Management, Team Building, Go-To-Market Marketing Process and Strategy

Kim E.'s Current Company Details
Firefly Publicity

Firefly Publicity

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Public Relations Director at Firefly Publicity
red wing, minnesota, united states
Website:
fireflypublicity.com
Employees:
1
Kim E. Work Experience Details
  • Firefly Publicity
    Public Relations Director - Owner
    Firefly Publicity 2007 - Present
    Red Wing, Minnesota
    Build a boutique public relations firm. Evaluate media relations potential for brands and new products. Create public relations plans for new product launches. Write compelling search-engine-optimized press releases. Build media contact lists and monitor coverage using the latest software tools. Evaluate, select and negotiate PR software solutions for clients. Persuade media to cover clients' news. Establish and maintain professional relationships with media contacts. Represent clients during media meetings at trade shows and media events. Develop content strategy and plans. Utilize search listening to improve content development. Source, edit, manage and publish content for clients. Evaluate, negotiate and manage sponsorship relationships and contracts with individual influencers, non-profits and industry partners. Clients: Irish Setter boots, Steelhead Outdoors gun safes, National Bowhunter Education Foundation, Mil Usos Skincare, BlumSafe
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  • Red Wing Shoe Company
    Marketing Communications Manager
    Red Wing Shoe Company 1999 - 2007
    Develop and implement strategic marketing communication plans for four global brands. Assess possible tactics and determine feasibility based on brand position, long-term and short- term goals and budget. Hire, direct and manage marketing agencies in US, Belgium, UK, Germany, Netherlands and Japan. Manage in-house projects for five brands - Irish Setter, Vasque, RW Lifestyle (now Heritage), RW Casuals, RW Work International. Create and maintain budgets. Pursue creative opportunities including celebrity gifting and negotiated product placement in films. Implement logo redesigns and roll-outs.
  • Red Wing Shoe Company
    Market Research Analyst
    Red Wing Shoe Company 1998 - 1999
    Red Wing, Mn
    Gather and disseminate primary and secondary market research for multiple brands and acquisition opportunities. Manage vendor relationships for research, data storage; data analysis for store locations, customer profiles, product potential; sales tracking; industry and product category data; outsourced customer service and catalog fulfillment.
  • Stoorza Ziegaus & Metzger / Franklin Stoorza
    Advertising Division Manager
    Stoorza Ziegaus & Metzger / Franklin Stoorza 1996 - 1998
    San Diego
    Responsible for profit/loss, client acquisition and retention for division supporting 5 regional offices of California's largest independent pr firm. Manage and hire staff as well as freelancers. Supervise implementation of advertising and marketing communication materials including proofreading and press checks. Represent agency to clients and facilitate communication with creative teams.Utilize zip code and Prism analysis to pinpoint prospects for clients.Decrease time from interest to conversion/sale. Work cooperatively to create marketing partnerships. Develop multi-touchpoint campaigns to guide consumers through purchasing process. Conduct focus groups to understand perceptions and evaluate messages. Negotiate contracts with vendors. Develop new business by responding to Requests for Proposals from government agencies.
  • Spiderwire Dornsife & Associates Virtual X
    Advertising Account Supervisor
    Spiderwire Dornsife & Associates Virtual X 1994 - 1996
    Greater San Diego Area
    Develop marketing communications materials and advertising for new product introductions. Scope includes animated television spots with original music, holographic packaging, radio spots, celebrity endorsements, product testing and trade show promotions. Manage staff to meet project deadlines. Supervise translations and customized packaging for retailers. Develop marketing content fields for database-driven website software product in the aol-age.
  • Stahl Photographics
    Photo Studio Manager
    Stahl Photographics 1992 - 1994
    San Diego Ca
    Estimate photography projects. Schedule shoots, studio rentals and deliverables. Handle props and photo stylist responsibilities. Work with professional photo labs to order prints and retouching. Enforce photo copyrights.
  • Props & Styling
    Freelance Photo Stylist
    Props & Styling 1989 - 1992
    Greater Minneapolis-St. Paul Area
    Create successful photo styling business. Secure props and provide photo styling services for commercial photo shoots. Work with photographer on set for best aesthetic possible for each shot. Cast talent including animals. Design and build sets.
  • Baxter Advertising
    Advertising Account Executive
    Baxter Advertising 1986 - 1988
    Greater Minneapolis-St. Paul Area
    Manage day-to-day activities, advertising and marketing materials for clients. Prepare and monitor budgets. Introduce new products including market research, naming, packaging, cooperative advertising materials, sponsorships and sales meeting presentations. Coordinate spot rotation and talent payments. Assure sponsorship contracts are fulfilled.
  • Miller Meester
    Advertising Account Coordinator
    Miller Meester 1985 - 1987
    Minneapolis
    Initiate job cost and client profitability analyses to reduce costs. Manage advertising and collateral projects. Write advertising copy. Proofread materials assuring accuracy and legal compliance. Record voice-overs as needed.
  • Sun Community Newspapers
    Reporter - Intern
    Sun Community Newspapers 1984 - 1985
    Minneapolis Mn
    Develop story ideas, interview sources, write copy, edit articles and shoot photography. Sell display and classified advertising for group of community newspapers.

Kim E. Skills

Marketing Communications Public Relations Social Media Advertising Integrated Marketing Marketing Strategy Media Relations Social Media Marketing Press Releases Publicity Marketing Copywriting Trade Shows Online Marketing Brand Development Web Content Digital Media Blogging Event Management Sales Email Marketing Corporate Branding New Media Newsletters Editorial Strategic Communications Social Networking Internal Communications Content Development Media Planning Publishing Corporate Communications Product Launch Publications Magazines Content Strategy Sponsorship Direct Marketing Editing Copy Editing Brand Management Crisis Communications Facebook Product Launches Journalism Web Content Writing Web Content Creation

Kim E. Education Details

Frequently Asked Questions about Kim E.

What company does Kim E. work for?

Kim E. works for Firefly Publicity

What is Kim E.'s role at the current company?

Kim E.'s current role is Public Relations Director at Firefly Publicity.

What is Kim E.'s email address?

Kim E.'s email address is ki****@****ity.com

What is Kim E.'s direct phone number?

Kim E.'s direct phone number is +161231*****

What schools did Kim E. attend?

Kim E. attended Edina High School, Iowa State University.

What are some of Kim E.'s interests?

Kim E. has interest in San Diego Airport, Port Of San Diego, Irish Setter Boots, Young America Photo Styling, Spiderwire, Zippo Outdoor, Schulz Photography, Mmpr, Fairview Hospitals, Real Avid.

What skills is Kim E. known for?

Kim E. has skills like Marketing Communications, Public Relations, Social Media, Advertising, Integrated Marketing, Marketing Strategy, Media Relations, Social Media Marketing, Press Releases, Publicity, Marketing, Copywriting.

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