Kimberly Good Email & Phone Number

Jacksonville, Fl, Us

Greensboro, North Carolina, Us

As Director of Marketing at Quality Restaurant Group, I oversee 150 franchised locations of Moe’s Southwest Grill and Sonic Drive-In, driving sales growth, managing brand budgets, and executing strategic marketing initiatives. • Test and optimize media strategies for both B2C and B2B promotions• Enhance partnerships with third-party delivery providers• Lead on menu pricing recommendations and audits• Develop and socialize sales initiatives• Improve operational communications• Strengthen competitive advantages• Focus on hyper-local store marketing• Spearhead omni-channel campaigns, public relations, community engagement, and media strategies, while fostering key partnerships and developing scalable event activation strategies to drive ROI.• Serve as a key liaison with agency partners, managing RFPs, strategic vendor relationships, and branding to ensure product quality.

Jacksonville, Florida, Us

Managed Direct Response (DR), Lead Generation and Performance Marketing campaigns as subject matter expert (SME) for healthcare clients in a Marketing Operations function. Media solutions included TV, Direct Response TV (DRTV), Connected TV (CTV), Addressable TV, podcasts, streaming audio/ video, and other measurable, broad media campaigns in conjunction with highly-targeted digital/ interactive campaigns that drive prospects further down the sales funnel.• Oversaw research, collaborated on media strategy and tactics, proposed new media solutions, and implemented clients’ media plans• Coordinated agencies and vendors (buying and production), gave client presentations, confirmed assets built to spec, ensured campaigns were set to deploy and track properly, monitored campaigns in-flight, and recapped all strategic media• Managed the marketing process including initial request, strategy consultation, planning, creative development, stakeholder approval, legal approval, plan execution, optimizations, analysis, and reporting• Training in HIPPA, Medicare, Medicaid, and Under 65 programs across multiple regionsKey Clients at Guidewell Connect (GWC) included Florida Blue Brand, Florida Blue Under 65, Florida Blue Medicare, Florida Blue Small Group, Florida Blue Retail, Sanitas, GuideWell Health, and Blue Shield California

Jacksonville, Fl, Us

Media lead on Florida Prepaid College Board (Prepaid and 529 college savings accounts) and ABLE United (disability savings accounts) financial accounts which include full-service media strategy, planning and buying traditional and digital channels, organic social and paid social, and paid search executions with aggressive direct response goals.• Delivered results year-over-year outpacing the sales goals for clients through campaign planning • Collected and presented market and audience research that influenced timelines and strategy• Prioritized attribution and response match-back set up and reporting on customer journeys• Planned, purchased, analyzed, monitored, optimized, and reported on campaign performance for online digital advertising (static, dynamic, video, native), outdoor boards, email deployments, sponsorships, paid search, paid social and organic social and social influencer initiatives• Consulted on marketing, media, and social media best practices and provided recommendations for improvement based on data, including creative and channel messaging strategies• Ensured proper backend set up, trafficked tags for Google Analytics integration (trackable campaign metrics), and set up campaigns for visualization reports in DOMO• Led planning and execution through multiple channels (all forms of paid, organic, traditional, non-traditional and digital media), managed and monitored media budget and vendors, recommended optimal spend levels, presented incremental opportunities and annual plans designed to achieve key performance indicators (KPI) and ROI goals for the agency’s largest media clients and direct response campaignsKey Clients included Jacksonville Electric Authority, Florida Prepaid College Board, ABLE United, and Zaxby’s

Jacksonville, Fl, Us

Planned and presented media recommendations (minimal spend, optimal budgets, and incremental opportunities), implemented (pixeled, trafficked, tagged, etc.), managed and optimized campaigns, parsed audiences for segmentation, mapped decision trees for dynamic content, established tech stack integrations, and organized data visualization dashboards. • Covered for 2 senior planners on maternity leave• Outpaced sales goals for primary client’s Enrollment Period or other primary Key Performance Indicators (KPIs). Provided full-service research (analyzed data, collected market intelligence, commissioned studies, interpreted audience insights) that influenced both timelines and strategy for media plans each quarter• Consulted on best practices in a client-facing role that also incorporated cross-agency communication about newly released digital executions, creative direction, content approach, and channel messaging strategiesKey Clients included Florida Prepaid College Board, ABLE United, Jacksonville Electric Authority, Zaxby’s, and Daytona International Speedway

Jacksonville, Florida, Us

Drove all corporate-level messaging, content, marketing communications, advertising, creative, social media, PR, events, and brand management by hiring and managing corporate marketing team and designers (9+). • Raised the bar executing the 50th Anniversary “Dreams” media campaign which ultimately contributed to a significant YOY increase in revenue• Provided direct support to Executive Management Team and ~50 Sales Managers for 3 regions, Training department, Watson School of Real Estate, and 8+ other lines of business. Delivered agent training, C-Level presentations, and collaboration with leadership for internal and external communications and promotional campaigns• Partnered with sales team which required the support and maintenance of numerous tools and solutions including data and vendor management for multi-channel promotional materials (advertising options, agent websites, dashboards, etc.), CRM RFP and implementation, intranet improvements, greenroom staffing, tradeshows, conferences, grand openings, groundbreakings, and regional award ceremonies for 250-600 guests• Development of drip email and direct mail campaigns, content calendars, ad schedules, sales resources, email templates, microsites, media coverage, policies and procedures, brand guidelines, etc. • Clients included all lines of business in the "Family of Services" including but not limited to real estate sales and Luxury Portfolio properties, Watson Mortgage Corp., Watson Title Services, Inc., Watson Commercial Realty, Inc., Watson Property Management, and Watson Referral Realty, Inc.Key Accomplishments: “You have set the bar for all future campaign rollouts!” – COO upon successful oversights of and execution of 50th Anniversary media campaign “Dreams” which contributed to a significant year-over-year increase for this real estate empire.

Atlanta, Ga, Us

Directed communications and creative projects from initial request through design and copywriting to multiple delivery channels including website and wireframe updates, web page updates, social media updates, Sunday bulletin mapping and hierarchy, print jobs (in-house print shop), internal and external signage, direct mail and email blasts. • Streamlined projects across 25+ departments noticeably improving team workload and morale, reducing duplication and errors on messaging• Managed deadlines, and encouraged internal collaboration for communications and eventsKey Accomplishment: Process improvement by requiring structure for project requests and pertinent information. This reduced internal frustration and improved client experience

Irvine, Ca, Us

Relocated to Atlanta to immerse my career in all things digital with the top display and video ad network at the time. Specific Media launched its Vindico (video) product and acquired and transitioned MySpace as the third-largest website with proprietary first-party data to create a radio function in competition with similar products. The advantage being this was the only brand with access to music from the big 4 record labels. Most recently, the company has rebranded as Viant. • Supported the sales team by trafficking and launching display and video campaigns once secured • Regular contact with agency and corporate clients, established trust, and encouraged incremental business.• Participated in new business pitches and built proposalsKey Accomplishment: Managed over 150 campaigns monthly including highly visible campaigns for key international clients: Verizon, Sandals, Beaches, and regional clients: Publix, TSA, JCPenney, The Home Depot, Western Union, Mercedes Sprinter, Southeastern and Gulf States Toyota, Carrabba’s, Hanes, Florida's Natural, Navy Federal Credit Union, and the United States Marine Corps

Jacksonville, Fl, Us

Planned multi-million-dollar budgets for regional, tier II automotive and entertainment, activities, tourism, and theme park clients; Exposure to planning and buying both traditional and non-traditional mediums and specialized in sponsorships with multiple high-profile sports arena events. 3-month transition with Team Detroit / Retail First (JWT), now GTB, throughout client acquisitionKey Clients included: Ford and the regional Ford Dealer Advertising Fund Groups represented by SJ&P and PARC Management

Jacksonville, Fl, Us

B2B Agency; Experience with admin, accounts, and media. Key Clients included Opthonix, Episcopal High School, Stellar, Gate, Daily's

St. Augustine, Florida, Us

• Assisted fundraising process through collateral development, event planning, and sponsorship at annual gala• Coordinated promotional teams, volunteers, and events leading up to the gala and daily operations to offset event expense and drive pet adoptions

• Directed and coordinated PR activities for a student-run firm that fostered local accounts and client relationships and hired students accordingly• Hosted agency status meetings and managed campus-wide initiatives to increase awareness of agency and clients

• Drafted and implemented business plans and executive summaries • Crafted press kits for the membership program• Standardized branding, website, company manual, and membership forms• Organized weekly member luncheons and monthly events

Updated, published, and posted weekly department activities schedule around the resort. Promoted ticket sales, scheduled tours, and booked tee times, resort entertainment, on-site children's activities (crafts), daily pool monitoring for positive guest interactions, entertainment, music, food and beverage, and other hotel/ hospitality accommodations for guests.

Pittsburgh, Pennsylvania, Us

Cleaned and drove the station van, managed loyalty lists and email distribution to them, worked live concert event venues, hung banners, and set up and hosted local radio remotes and events all over Jacksonville. Wrote sample ads and promos, reached out to clients and regular advertisers to sell advertising, and wrote coinciding newspaper ads at the time too!

Jacksonville, Florida, Us

Attended and participated in city-hosted Special Events division for the City of Jacksonville working with new, local initiatives including Make A Scene Downtown!, World of Nations Celebration, ran the main stage at Jacksonville Jazz Festival, Florida-Georgia Football Classic and many more. Ran stages, queued set lists, coordinated set up, and volunteered with and wrote some press releases for the Public Relations Manager.