Project Asteri is a boutique artist management and label service company based in Los Angeles, CA. Launched in January 2020.Our Services- Music and video recording, production and distribution- Planning and execution of marketing and promotion- Strategic planning and consultationWe help build the best strategies for artists and repertoires to achieve optimum results in their activities. From Japanese artists looking to go International or International artists aiming for expansion in Japan, we will be the robust bridge that paves the way for artists to increase and bolster their exposure across the borders.Our clients: AWAL, Agency for Cultural Affairs Government of Japan, Dim Mak, Dream Team, JMCE (Japan Music Culture Export), Nettwerk Music Group, Origami Productions, Pony Canyon, Stealthwrks, TIDAL, YMU and more. Prior to establishing Project Asteri Inc., Kimi was a Board member at Universal Music LLC. in Japan, responsible for managing their International division for almost a decade. He was also the Managing Director for Virgin Music, a domestic label consisting of 3 labels - Delicious Deli Records, Virgin Records, and Def Jam Recordings - managing all areas of A&R, marketing, and promotion to signing, developing, and breaking artists in Japan. He has supported the recording careers of many new and well-established major domestic artists. Kimi also successfully launched international artists such as Ariana Grande, Black Eyed Peas, Carley Rae Jepsen, Hoobastank, Jack Johnson, Justin Bieber, Lady Gaga, Sum 41, Taylor Swift, and many more and has worked with many established artists such as Bon Jovi, Bryan Adams, Mariah Carey, and U2, to name but a few. Subsequently, Kimi joined Avex in 2016 as Corporate Executive, in-line with the launch of Avex International Inc. to build its International businesses overseeing artist signings, content acquisitions, licensing, and distribution in and out of Japan. As Avex’s multi-rights representative in the US, he was responsible for creating business opportunities in Japan for global artists such as Bruno Mars.
