For Apple, across iPhone, Shot on iPhone, @apple on Instagram

For Apple, across iPhone

Ubisoft, Nickelodeon, Red Bull, AT&T, American Cancer Society, and Walmart.Developed strategy with a hybrid lens to merge digital expertise and creative thinking. Also uncovered insights to spur development of innovative content that drives key engagement goals. And executed integrated, cross-platform campaigns along with paid, earned, and owned media efforts. All while collaborating closely with teams to embed strategic thinking directly into all creative. Finally, also managed and mentored junior strategists across various accounts.

GE, Brisk, AARP, Mirinda, Sauza & Hornitos Tequila, Bacardi, Google, and Pepsi.Managed digital and social content creation, as well as media distribution for Fortune 500 brands. Coordinated and produced award winning digital campaigns with superior engagement. Developed and oversaw key partnerships with influencers, as well as up-and-coming platforms or startups — executing the first ever branded influencer campaign on Instagram. And also directed community management teams for client channels.

Starting my career in the fashion industry, I coordinated all community management and influencer outreach across several brands. Monitored paid digital advertising campaigns and analytics across social, display, and search. Managed, designed, and merchandised e-commerce websites. Also assisted in HTML/CSS and Javascript development to implement changes or troubleshoot bugs. Clients included Vena Cava, Monique Péan, Giles & Brother, Gretchen Jones, lemlem, Pamela Love, and Tanya Taylor.

Luxury Education FoundationCollaborated with the Columbia MBA program and executives from the brand to design an integrated digital platform service, ready to be used in a mobile setting.