Actively working with small, specialty boutique retailers to optimize their business through product curation, analysis, operations and events.

• Retained to source and merchandise a luxury lifestyle retail product assortment for 1,600 sq. ft. flagship retail store plus 4 existing retail locations representing $3M in incremental revenue for the brand.• Led the team to develop an in-office vending experience for clients complete with snack, drinks and fresh food offerings. Rolled out successfully to 10+ locations. Generated $15M+• Collaborated with Marketing and Creative departments to develop and execute monthly product driven on-site team building events and curated offerings for hybrid employees.

Worked side by side with founder Dylan Lauren to execute on her vision of a luxury, fun and fashionable private label candy and candy themed product empire through both edible and non-edible product.• Led the merchandising and product development teams to source and create over 350 fully custom and branded products and packaging representing $20M+ in sales.• Managed business through COVID-19 pandemic, adapting current business model for both in-person and online customer interactions through sourcing, packaging, and selling bagged bulk candy in stores and online to create offerings for 300+ SKUs. Resulted in $2.5M in incremental online sales.• Travel including strategic buying trips to international trade shows and factory visits to develop new product assortments.• Managed and developed a team of 14 people across several divisions including: buying, product development, visual merchandising, planning and compliance.

Retained to re-energize the brand through optimizing product assortments, streamlining inventory and improving business processes.

Supported existing Merchandising and Marketing teams to optimize sales and build brand awareness by developing and updating successful product assortments for 6 locations from data collected as well as industry trends and competitive benchmarking.

Brought in to work with top boutique retailers to analyze and realize their merchandising goals including: merchandise mix, sales, sell through, turn, price points, sku count etc… and recommend strategic processes and merchandising opportunities.

Worked with existing Marketing, Merchandising and Creative teams to analyze current product assortment to successfully optimize sales and sell through online. Sourced and curated an entirely new, luxury product assortment for Newbury street, MA flagship store.

Strategically managed retail, wholesale sales, e-commerce, production and customer service divisions including sales goals, providing objectives, feedback and promoting skill development.• Developed and produced successful private label bag programs for major retailers like Eddie Bauer, Land Rover, J. Peterman, Guideboat etc…• Led website re-design to increase traffic and sales by 40%

Led domestic sales division for a multi channel design manufacturer of eco-conscious silicone tabletop, kids and baby products through in house accounts and management of 80+ sales representatives nationally through regular communication of sales expectations, training and in person visits. Additonally developed custom product programs for key accounts and larger institutions

Managed home accessory division for retail, catalog and web channels representing $17M in annual sales. Developed and implemented seasonal and core product mix plus private label products for the retail store assortment and for five catalogs mailed annually.

Sourced and developed design object assortment for three channels: catalog and online as well as 124 design studios nationwide for design object division representing $11M or 12% of total company sales.

Led sales and assortment planning for four merchandise categories totaling 27% of overall sales.• Increased home accessories annual sales from $1.2 M to $3M in 2003 and 5%+ each year thereafter.• Created a successful design furniture assortment from the ground up that represented 5% of retail sales.• Improved division’s margin 3 points over plan by negotiating better product pricing and freight costs. • Traveled extensively sourcing and developing product lines from France, Germany, Italy, England and Japan.

Developed home accessory and holiday trim product lines in response to current trends in the marketplace and created special packaging for branded products representing $20M in annual sales.

Worked with Merchandising and planning teams to Project and distribute product quantities to 200+ retail store locations.