Kim Larocca Email & Phone Number

Morristown, Nj, Us

New York, Ny, Us

Equal Time is a virtual meeting app powered by AI that helps companies and individuals run better meetings. Co-founded by Kim and Rachel Dowling in 2021, we have developed cutting-edge technology that enables you to keep track of what happens in your virtual meetings, adapt with real-time prompts, and create a welcoming environment for all. Kim is the acting CTO and handles engineering, design, and product, as well as building data visualization dashboards, Chrome extensions, and Zoom apps. Learn more at https://www.equaltime.io!

New York, Us

* Directed the Software Engineering team, the Design team, and the Digital Operations team* Took the lead on recruiting, hiring, and retention endeavors, achieving a 100% retention rate in 2022, 2023 and 2024* Led the team in building cutting-edge online radio experiences (both web app and mobile apps) for WNYC using Vue, Nuxt, Capacitor, and Supabase* Led the team through a complete redesign of Gothamist.com, which resulted in 15% more engaged sessions per user, 9% more engaged time per session, and 54% growth in return users.* Led the migration of websites from Ember to Vue/Nuxt 3, which resulted in 80% average faster page speeds and a 45% increase in average session duration* Architected and personally built a Vue/Node.js application of speech-to-text models and generative AI to caption and summarize WNYC broadcasts as part of the NYC Media Lab’s AI+Local News Challenge.* Advocated for and advanced modern software development practices and evangelized engineering and organizational practices, which resulted in cycle times getting cut in half from 2020 to 2023* Fostered a culture of continuous learning, positive collaboration, open communication, vulnerability, and trust.* Member of the Culture, Equity, and Inclusion committee, the Employee Resource Group committee, co-led the queer employee resource group, and worked closely with the DEI team

Westwood, New Jersey, Us

Kim led the front-end development team at iMedia, a marketing agency in Boonton, NJ, whose clients included ADP, Kaplan, Purdue, Susan G Komen, Carnegie Hall, Leica, Hisense, HP, Disney, Sony, Sharp, and many more. She worked to improve team efficiency by personally coding reusable Vue components and training the front-end developers on Vue & ES6. She worked with the backend, creative, and UX teams to streamline processes and build matching components in various CMSs, Photoshop, and Axure. * Managed a team of 4 full-time developers* Trained team in Vue.js and ES6* Architected and developed a design system that improved efficiency across the company* Built tools that improved efficiency both in and outside the technology department* Standardized code, created and enforced processes, and developed reusable training and onboarding materials* Fostered a culture of continuous learning and open communication

Kim led the development team for W2O Group's technology arm, Sentient. She managed all development across the U.S. for several locations, including Florham Park, NJ, New York City, Philadelphia, Boston, Chicago, Austin, and San Francisco. In 2018, her team was responsible for launching 245 websites, coding an average of 2-3 emails per week, handling an average of 12 deployments per week, and closing 46 Jira tickets per day. During her tenure there, Sentient grew from $18M in revenue in 2016 to $37M in 2017 and achieved over $50M in 2018.* Managed a team of 9 full-time developers and a flex team of contractors* Drove quality and team performance, achieving a 99.9% accuracy rate in 2018 * Achieved a 100% retention rate in 2018 and 2019* Saved time and improved code quality by implementing Test Driven Development, Unit Testing, and QA automation* Standardized code, created and enforced processes, and developed reusable training and onboarding materials* Fostered a culture of continuous learning, open communication, trust, and peer-to-peer education

Parsippany, New Jersey, Us

Front-end and back-end web development for the $1.3bn eCommerce sites ToysRUs.com and BabiesRUs.com.* Pioneered the mobile-friendly movement by creating a custom CSS framework for responsive web pages that was used to develop all landing pages and experiences.* Led UX and development efforts for the Toys”R”Us Great Deal store application which contributed to 140M LY in annual revenue.* Proactively led the responsive Big Book Toy Finder web application that contributed to more than +5.2M in annual sales by increasing conversation rate to +18% and revenue per visitor (RPV) to +26%, resulting in an increase in revenue from $1.9MM the previous year.* Developed the "Finder Engine" (e.g., Gift Finder, Bike Finder), resulting in an 81% higher conversion rate than the website average. The Finder Engine had strong conversion rates of up to 9.9% and drove over $3.3MM in revenue within the first few months of launch.* Increased expected annual revenue by $17MM by manipulating the DOM to implement a sticky search bar.* Reverse engineered a "quick shop" feature that was directly responsible for over $600,000 in revenue within 6 months, giving the web developers and cross-functional teams the ability to dynamically display product information and add an item to the cart.* Re-worked legacy code to improve site performance and in several instances reduced file sizes by 60% or more, resulting in faster load times.* Built 6 productivity-boosting web applications for internal use. Reduced digital department headcount by an estimated 2 FTEs.* Taught regular "Lunch & Learn" sessions to foster learning and encourage the growth of team members' technical skills.

Kim provides website design, development, and DevOps to professionals and small/medium-sized businesses. She works mainly with Vue, Nuxt, Javascript, Supabase, and PHP for legacy websites. She also consults with clients on their internet presence, website marketing, user experience, and Search Engine Optimization.* Created industry-first user-customizable template websites for real estate agents and brokers with integrated real-estate marketing tools.* Grew client base to over 200 real estate agent and brokerage websites.* Handled DevOps, including setting up servers for continuous integration and deployments.* Managed contractors to tackle larger projects from design to development to deployment.* Architected and developed a design system that resulted in significantly faster website launches

Designed and developed new products and websites focused on the residential real estate market. Developed secure corporate websites with database connectivity for the website design, sales, events and marketing departments. Maintained customer websites and provided customer service.* Developed new products resulting in annual sales growth of 18%.* Developed and implemented resource planning system that eliminated the need to hire additional personnel.

Rahway, New Jersey, Us

Designed new websites for the RIS, DBA and DA groups. Analyzed, designed and implemented websites and web-based applications.

Munich, De

Designed new websites for corporate intranet. Responsible for the design and rebuilding of all intranet websites for migration to new employee portal.

Bachelor Of Science (B.S.), Computer Science

Bachelor Of Arts (B.A.), Italian Language And Literature