Highly accomplished marketing professional with extensive operations, project management, and team development experience. Demonstrated success developing marketing campaigns that realized growth objectives. Adept at collaborating across all levels of an organization to drive alignment, leveraging relationship-building solid skills. Proven ability to create, empower, and manage large cross-functional teams, direct oversight of 40+ onshore and offshore professionals
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Vice President Head Of Marketing OperationsPrudential Financial Nov 2019 - May 2024Newark, New Jersey, United States- Developed and implemented process solutions to maximize efficiencies and enhance delivery of marketing campaigns. - Led efforts to optimize go-to-market strategies, focusing on people, processes, and platforms. Ensured team members had a clear understanding of the future state through a comprehensive change management communication plan. - Introduced Marketing Growth Principles embracing iterative and flexible principles empowering teams to become better at creating and delivering meaningful experiences for internal and external stakeholders.- Built process and reporting models that supported faster go-to-market strategies and increased visibility. - Performed capacity assessments and enhanced marketing technology solutions and workflows, as well as governance and oversight capabilities. - Directed marketing technology initiatives to introduce a self-serve model, granting businesses autonomy in building and executing low to moderate-complexity campaigns, thus accelerating speed-to-market. - Executed marketing campaigns on time and at scale, leveraging operational subject matter expertise to drive efficiencies (Marketing Automation, Email build and deployment, Web publishing, B2B Webinar Build and Execution, SMS, and Self-serve support)- Supported 5K Email Campaigns, 2K Web Pages, 25K Compliance Assets, and 100 Webinars annually. - Demonstrated superior leadership and team management capabilities, excelling in motivating and inspiring multidisciplinary teams to peak performance. - Served as trainer, coach and mentor equipping team members with the essential skills, process knowledge, and insights necessary for their success. - Established a high-trust environment, encouraging open communication to deeply understand team needs and identify potential challenges. - Drove organizational change by transitioning from a decentralized to a centralized team structure. -
Vice President, Marketing Operations And Controls, Individual Solutions GroupPrudential Financial Nov 2018 - Nov 2019Newark, New Jersey- Proven highly effective in fostering partnerships across multi-functional teams. - Showcased effective problem-solving skills to address and resolve potential conflicts and/or delays. - Successfully led and managed a team responsible for end-to-end project management of all marketing initiatives. -
Vice President, Chief Of Staff, Marketing Enablement, Individual Life InsurancePrudential Financial May 2012 - Nov 2018Newark, New Jersey, United States- Proven success in project coordination to determine and prioritize business strategies. Served as Marketing’s proxy lead to drive decisions across the organization. - Developed flexible process solutions that increased marketing efficiencies and effectiveness by developing flexible process solutions. Introduced Agile team infrastructure for marketing. - Successfully managed a team responsible for marketing technology selection, adoption and campaign deployment. -
Director, Brokerage Distribution MarketingPrudential Financial Jan 2006 - May 2012- Led a marketing team promoting products and services to independent distribution partners. - Successfully collaborated on developing marketing campaigns to gain additional market share among competitors. - Supervised team responsible for developing and deploying customized marketing campaigns supporting individual life businesses. -
Marketing ManagerPrudential Financial Jan 2000 - Jan 2006Developed and deployed marketing campaigns supporting Prudential’s independent producer channel/third party distribution. -
Marketing DirectorMetlife Jun 1998 - Dec 1999Assisted Regional Directors with recruiting and maintaining relationships with assigned Brokerage General Agencies. Provided training to BGAs on how to work most effectively with MetLife Brokerage -
Marketing ManagerMetlife Jan 1990 - Jun 1998
Kim Baker Education Details
Frequently Asked Questions about Kim Baker
What is Kim Baker's role at the current company?
Kim Baker's current role is Marketing Strategy | Leadership | Operational Excellence | Process Improvement | Program Management | Project Management | Risk Management |Training | Coaching | Mentoring |Team Development.
What schools did Kim Baker attend?
Kim Baker attended East Stroudsburg University Of Pennsylvania.
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