Vice President Head Of Marketing Operations
- Developed and implemented process solutions to maximize efficiencies and enhance delivery of marketing campaigns. - Led efforts to optimize go-to-market strategies, focusing on people, processes, and platforms. Ensured team members had a clear understanding of the future state through a comprehensive change management communication plan. - Introduced Marketing Growth Principles embracing iterative and flexible principles empowering teams to become better at creating and delivering meaningful experiences for internal and external stakeholders.- Built process and reporting models that supported faster go-to-market strategies and increased visibility. - Performed capacity assessments and enhanced marketing technology solutions and workflows, as well as governance and oversight capabilities. - Directed marketing technology initiatives to introduce a self-serve model, granting businesses autonomy in building and executing low to moderate-complexity campaigns, thus accelerating speed-to-market. - Executed marketing campaigns on time and at scale, leveraging operational subject matter expertise to drive efficiencies (Marketing Automation, Email build and deployment, Web publishing, B2B Webinar Build and Execution, SMS, and Self-serve support)- Supported 5K Email Campaigns, 2K Web Pages, 25K Compliance Assets, and 100 Webinars annually. - Demonstrated superior leadership and team management capabilities, excelling in motivating and inspiring multidisciplinary teams to peak performance. - Served as trainer, coach and mentor equipping team members with the essential skills, process knowledge, and insights necessary for their success. - Established a high-trust environment, encouraging open communication to deeply understand team needs and identify potential challenges. - Drove organizational change by transitioning from a decentralized to a centralized team structure.
