Kim Vu Email & Phone Number

New York, Ny, Us

- Lead digital media testing on paid social and display within Macy’s Agile Testing Pods, operating in two-week sprints to ideate and execute testing to drive incremental revenue for the business.- Responsible for end-to-end activation of each test from hypothesis to measurement, including (but not limited to) laying out the desired customer experience and KPIs, designing and launching the test, and owning all channel testing and results, including scalability plans.– Own interaction points with pod members (e.g. strategy, creative, measurement) and other relevant stakeholders to get tests executed (e.g. agency, systems)- Leverage customer insights and media industry knowledge to inform test ideation and design, maintain healthy pipeline of agile tests, and work with Strategy Leads to assess impact and prioritize.- Act as a liaison between agile testing pod and BAU media owners to properly assess testing implications by maintaining connection to and knowledge of Macy’s media campaigns.- Manage collisions within the channel (both inside and outside the pod) and brief the control tower of upcoming tests for each sprint.- Lead Digital Media strategy and planning of key Macy’s media campaigns that are personalized to shoppers- Partner with Communications Planning and Account Executive teams to plan seasonal campaign framework.

Menomonee Falls, Wisconsin, Us

Menomonee Falls, Wisconsin, Us

- Spearhead the strategy and team process for best-in-class content by expanding paid opportunities into new platforms, including launching Kohl’s TikTok channel, to drive performance and newness for Kohl’s.- Work cross-functionally with internal partners to lead content strategy for audience deviation and testing; scale successful personalized social tactics to acquire and retain prospective and current customers.- Collaborate with in-house media partners in the seasonal social planning process to identify key priorities to amplify within paid.- Lead engaging and first-to-market social activations, inclusive of interactive shopping catalogs, engaging style tactics, and the strategy behind the trending content program. - Develop, build, and execute paid and organic social media strategies across Kohl’s channels, including Facebook, Instagram, TikTok, Pinterest, Twitter, and Youtube. - Deliver relevant and timely content to the customer by monitoring and analyzing real-time trends and search terms across Instagram, Pinterest, and TikTok, including leading the reactive trending content program on Pinterest.- Evaluate and track performance on paid social extensions and organic social tactics by working with media partners, social channel partners, and customer insights partners. - Write strategies for all broad-based consumer brand programs, including Black Friday and Cyber Monday, holiday, micro brand strategies, and new brand launches. - Onboard, train, and mentor new and entry-level associates on social best-practices and strategy planning.

Minneapolis, Minnesota, Us

Develop the overarching marketing campaigns for the Minnesota Daily, including new initiatives and products cross-platform. Analyze organic and paid social media, website, and email newsletter trends through analytics platforms, including Google Analytics, Facebook Insights, Instagram Business Tools, and Twitter, LinkedIn, and Wufoo analytics. Create strategic sponsorships that gauge target audiences that reach students, parents, and faculty. Conduct focus groups to test brand awareness and retention. Develop, lead, and manage a team of 4 Marketing Strategy Interns to reach objectives of becoming certified in Google Analytics for Beginners, and proficient in copywriting, branding/rebranding, and competitive research analyses.Results:- Tangible results lead to winning 8 national marketing awards in the college media landscape, including second place for Best Public Relations and Marketing Manager at the CMBAM conference.- 13% increase of page views, and 24% increase of new users YOY- Pick-up rates increased by 12% on newsstands - Partnership with University of Minnesota's first year program doubled the email list by +103%; email-to-website conversion rate jumped to 40-60% link clicks per email as a result - Social media influencer program garnered over 10,000 impressions - Diversity and Inclusion initiatives garnered +3% increase of applicants stemming from multicultural and diverse backgrounds

Minneapolis, Minnesota, Us

Spearhead the marketing strategy for the organization and develop strategic ways to build brand awareness. Oversee and create promotional events on campus, while managing advertising campaigns on multiple media channels. Work with the leadership team to manage the marketing internship program.Results:- Recruitment efforts led to a 130% increase in job applications across the whole organization- Digital-first efforts increased website's monthly average page views by 30-58% - Facebook following increased by 12% in less than a year- Engagement rates increased by 5% on all digital platforms- Pick-up rates increased by 12% on newsstands

Minneapolis, Minnesota, Us

Generate revenue through advertising sales and marketing promotions. Develop and maintain relationships with current and prospective customers. Maintain weekly office hours and attend weekly sales meetings.Results: - Generated over $10,000 in revenue- Adopted 8 new client relationships- Trained in 2 new account executives

Minneapolis, Minnesota, Us

Represent the face of the Minnesota Daily. Distribute issues to the public and create new strategies to gauge student readers. Cultivate and create a positive image for the paper to increase readership.Results:- Distributed over 19,000 copies to capture student readers- Created a new donation model that was later adopted - Presented ideas to leadership of new marketing strategies and opportunities for campus awareness

Menomonee Falls, Wisconsin, Us

Assist in the production of press events to secure media footage in short- and long-lead outlets across print, online, digital, and broadcast channels. Collaborate with senior public relations coordinators to assist in writing pitch cadences, event recaps, and vetting editor/influencer relationships. Conduct research on the media and competitive landscape to leverage pulse moments. Help the team in managing and organizing samples in the press showroom, photo shoots, and for Kohl's LookBook.Result: - Received a full-time offer for a marketing position starting August of 2019 (position was extended one year before graduation)

Minneapolis, Minnesota, Us

Focus on managing the salon’s online presence, including social media platforms and email campaigns facilitated through MailChimp. Assist in organizing the company’s philanthropic events, while facilitating sponsorships. Distribute marketing materials to local businesses and artists.Results:- 8% increase on engagements (likes, comments)- 5% increase in Facebook following - Achieved 4 sponsorships for salon's annual philanthropy, The Red Affair

Memphis, Tennessee, Us

Promote and protect chapter’s brand and image. Develop the chapter’s year-round marketing plan. Oversee chapter’s social media accounts, website, and social media chairs. Utilize a Social Media Marketing calendar to plan regular posts for appropriate social media outlets.Results:- 20% increase in website visits to sorority's website- 33% increase in followers on sorority's Instagram- 25% more engagement on Instagram posts- 61% increase in impressions on Instagram