Kim Vu Email & Phone Number

New York, NY, US

- Lead digital media testing on paid social and display within Macy’s Agile Testing Pods, operating in two-week sprints to ideate and execute testing to drive incremental revenue for the business.- Responsible for end-to-end activation of each test from hypothesis to measurement, including (but not limited to) laying out the desired customer experience and.

Menomonee Falls, Wisconsin, US

Menomonee Falls, Wisconsin, US

- Spearhead the strategy and team process for best-in-class content by expanding paid opportunities into new platforms, including launching Kohl’s TikTok channel, to drive performance and newness for Kohl’s.- Work cross-functionally with internal partners to lead content strategy for audience deviation and testing; scale successful personalized social.

Minneapolis, Minnesota, US

Develop the overarching marketing campaigns for the Minnesota Daily, including new initiatives and products cross-platform. Analyze organic and paid social media, website, and email newsletter trends through analytics platforms, including Google Analytics, Facebook Insights, Instagram Business Tools, and Twitter, LinkedIn, and Wufoo analytics. Create.

Minneapolis, Minnesota, US

Spearhead the marketing strategy for the organization and develop strategic ways to build brand awareness. Oversee and create promotional events on campus, while managing advertising campaigns on multiple media channels. Work with the leadership team to manage the marketing internship program.Results:- Recruitment efforts led to a 130% increase in job.

Minneapolis, Minnesota, US

Generate revenue through advertising sales and marketing promotions. Develop and maintain relationships with current and prospective customers. Maintain weekly office hours and attend weekly sales meetings.Results: - Generated over $10,000 in revenue- Adopted 8 new client relationships- Trained in 2 new account executives

Minneapolis, Minnesota, US

Represent the face of the Minnesota Daily. Distribute issues to the public and create new strategies to gauge student readers. Cultivate and create a positive image for the paper to increase readership.Results:- Distributed over 19,000 copies to capture student readers- Created a new donation model that was later adopted - Presented ideas to leadership of.

Menomonee Falls, Wisconsin, US

Assist in the production of press events to secure media footage in short- and long-lead outlets across print, online, digital, and broadcast channels. Collaborate with senior public relations coordinators to assist in writing pitch cadences, event recaps, and vetting editor/influencer relationships. Conduct research on the media and competitive landscape.

Minneapolis, Minnesota, US

Focus on managing the salon’s online presence, including social media platforms and email campaigns facilitated through MailChimp. Assist in organizing the company’s philanthropic events, while facilitating sponsorships. Distribute marketing materials to local businesses and artists.Results:- 8% increase on engagements (likes, comments)- 5% increase in.

Memphis, Tennessee, US

Promote and protect chapter’s brand and image. Develop the chapter’s year-round marketing plan. Oversee chapter’s social media accounts, website, and social media chairs. Utilize a Social Media Marketing calendar to plan regular posts for appropriate social media outlets.Results:- 20% increase in website visits to sorority's website- 33% increase in.