As the marketing manager, managing the day to day marketing activities of the organisation and long term marketing strategies for the company.Duties include:Managing all marketing for the company and activities within the marketing department.Developing the marketing strategy for the company in line with company objectives.Co-ordinating marketing campaigns with sales activities.Overseeing the company’s marketing budget.Creation and publication of all marketing material in line with marketing plans.Planning and implementing promotional campaigns.Manage and improve lead generation campaigns, measuring results.Overall responsibility for brand management and corporate identityPreparing online and print marketing campaigns.Monitor and report on effectiveness of marketing communications.Creating a wide range of different marketing materials.Working closely with design agencies and assisting with new product launches.Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.Analysing potential strategic partner relationships for company marketing.

A well-established company manufacturing equipment for children and young people with special needs for over 35 years. A varied and hands on role managing ALL marketing activities and budget for the company. Below is a very brief overview of what my role covers: Development and implementation of the marketing plan. International marketing support. International exhibition management, support, design and build. Implement and manage multiple website content and e-commerce. Designing and producing all marketing material including catalogues, advertisements, prices lists, and company stationery. Plan, organise and manage all exhibitions and related materials. Plan and manage online and offline marketing campaigns. Manage PR and advertising within budget. Manage all digital marketing activities.Member of the new product development team. Database management. Creating well thought out marketing plans for the launch of new products. Control budgets and deadlines. Work with production to ensure corporate identity is maintained. Working daily with InDesign and Photoshop. Manage and coordinate suppliers, printers and marketing agencies.

Managed all B2B & B2C marketing activities within Aftersales. Parts and Service form a key area of the business worth £85 million. Some of my key areas were: Working with agencies in creating and implementing Marketing campaigns and strategies. Measuring marketing activities either through sales or brand awareness and making future adaptations where necessary. Development of the Marketing plans. Monitoring competitor activities. Organising and project managing a number of different events around the county. Managing the process from start to finish; selecting venues in line with budget, organising invites, any materials required, managing suppliers and overseeing the events on the day. Merchandising – working with suppliers to design and introduce new clothing and merchandising for the whole of the UK market. Measuring success and modifying ranges in accordance to sales. Producing promotions and incentives. Investigating pricing issues and issuing suppliers with price reviews. Implementation of marketing activities throughout our dealer network. Managing customer database. Design and update content into the Aftersales website, internal Intranet sites and maintain the company website. Social media updates and blogging. Managing brand and CI within HQ and dealer network.

Achieve the agreed sales budget by maximising the potential of my automotive accounts, developing and co-ordinating marketing activities in order to achieve this. B2B Accounts included; Ford, Nissan, Jaguar, Land Rover, Iveco, Scania, Isuzu, Daihatsu, Subaru, TVR and Suzuki. Various activities involved: New business development and lead generation. Account management. Produced marketing campaigns and incentive literature to drive sales. Designed audio stands for dealerships. Responsible for the setting up of trade exhibitions. Organised incentives e.g. theatre trips. Selected suppliers and negotiated prices for special kits. Monitored daily monthly sales budgets. Monthly budget reporting. Developed and maintained excellent relationships.

Working for an iconic brand in my early days of employment, gave me my passion for Marketing.