Kim Riedell, Mba Email & Phone Number

United States

Santa Rosa, Ca, Us

Customer Success Consultancy: Growth Molecules experts work with your team to turn your CS organization into the profit-center you need it to be. *Assessments*Playbooks*Fractional Leadership

**Open to full time and fractional roles in Customer Success, Partnership, Marketplace leadershipAdvise early-stage and high-growth digital media and technology companies on strategy,business development, and partnership opportunities; key clientele includes SEMrush,ispDigital, React2Media, Digilant, Influence Central, Bluefish Capital and LaRue PR.*Assess client teams. Develop and execute client success models to ensure efficient growth.* Perform research, audit performance, and develop strategy for companies in the media and data marketplace.* Manage and grow affiliate performance programs.* Develop business plan and support business development for performance marketing, influencer, and programmatic companies and agencies.

New York, Ny, Us

*Matterkind dissolved in 2023Spearheaded the expansion of the Affiliate & Media Outcomes team. Innovating new solutions to further augment performance revenue streams. *Successfully implemented more streamlined process to optimize cost-effectiveness and enhance operational efficiency.*Contributor to several articles and speaker at Etail West 2023, PI Live Miami 2023.**Top 30 US Partnership Change Maker: https://hellopartner.com/2023/02/22/top-30-us-partnership-marketing-change-makers-3/https://martechrecord.com/analysis-and-opinion/affiliate-has-become-a-two-way-street-for-brand-building/

New York, Ny, Us

Chief is a private network designed for the most powerful women in executive leadership to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

Santa Barbara, California, Us

**2022 Appealie SaaS Customer Success Leader Award Winner*Provided key leadership and direction, effectively managing the entire post-sales customer lifecyclewhich included setting strategy for onboarding, technology, and customer success to ensure execution.*Leveraged exemplary interpersonal skills to oversee a global cross-functional group comprised ofCustomer Success and Publisher Development, and two Professional Service teams: an Influencer Marketing Campaign Agency team and Credit Card Compliance Product team (fulfilling compliance regulations and audit functions). Full responsibility for 90 personnel and eight direct reports.*Directed onboarding related to all customer types – brands, publishers, and agencies.*Led several customer panels, employing strong communication skills to present at the annualconference with 500+ attendees in addition to leading the Influencer panel. *Supported the seamless integration of acquired companies into the impact.com umbrella, working with the C-Suite leadership teams to identify how to sell into an existing product base.*Drove Gross Transaction Volume and Revenue across impact.com's customers. Advertiser customers include large enterprise e-commerce brands to small B2B or DTC brands. (Walmart, Target, Best Buy)*Publisher customers include large publishers providing coupon/deal, loyalty, technology and content commerce to consumers and creators/influencers. (Forbes, BuzzFeed, CNN, Rakuten Rewards)

Boston, Massachusetts, Us

Managed and developed repeatable processes for Customer Success and Support groups withinthe early stage of a SaaS influencer marketing platform with major clientele that included Tyson,Walgreens, Lindt, Clif Bar, Kraft, Reebok, and Asics.Devised upsell and retention strategies, pricing, and materials to improve revenue growthwithin an existing customer base, successfully driving satisfaction.Implemented and integrated new software support tools to measure client satisfaction and churn risk for use internally and with the board.

St Louis, Missouri, Us

***division, Advantage Media dissolved in 2019*Developed programmatic media strategy and execution for consumer-packaged goods (CPG)brands and agency clients, strategically managing P&L and growing Client Success and Salesorganization which included Sales, Client Service, Partnership, and Media & Influenceroperations.*Participated as a thought leader and industry speaker on digital media, data (CDP & DMP), and influencer topics at Ibotta Mobile Innovation Summit, Lotame conference, DataXu conference, andBlogLovin’/Activate Collab2017.*Recognized as Senior Executive, “Top Women in Grocery” and “Who’s Who in Shopper Marketing Agencies.”*Secured 40% annual growth in revenue.*Decreased costs by 15%+ through negotiating new, profitable business partnerships.*Executed M&A assessments for data, email and programmatic companies.*Built a trading desk team for use by internal agencies, including staffing, contract negotiations, pricing structure and financial billing structure.*Developed and implemented product strategies, placement and adoption for large brands in CPG and retail.*Recruited, trained, and evaluated a team of digital media professionals.

Boston, Massachusetts, Us

Directed global product management, product marketing, and partnership development acrossthe United States, Europe, and LATAM in programmatic media technology, DSP, and DMPsolutions.Led merger and acquisition (M&A) assessment, business valuation, and technology due diligencefor integration with DSP.Implemented bespoke data solutions to drive gross margin by more than 50% and negotiatednew business partnerships which catalyzed revenue of 15%.Served as a speaker on digital media and data products and services – Digiday, MITX, andFintech.Generated 15% in new revenue through successful negotiations of new business partnerships and products.Reduced costs and improved speed to market by optimizing the global product development process.

Livonia, Michigan, Us

Managed client services, business development, and product development for acquisition email,digital offers products, syndication partners, retail network distribution, and loyalty card systemproducts.Maintained P&L responsibility for three divisions and assessed M&A prospects in digital offermarket.Redesigned, improved content development and created a network of publishers for theconsumer website, Save.com, and increasinged revenue by more than 90%.Recovered 40% in business costs through COGS restructuring and re-negotiating vendor contracts.Boosted brand awareness by 35% and increased coupon prints by 15% via launching the first Facebook couponing app enabling consumers to view, print, share and download retail coupons.Grew grocery retailer network by 50%, including Kroger and Safeway, along with syndication partner network (CouponMom and MySavings) through strategic partnership negotiations.

Boston, Ma, Us

Effectively led sales, business development, corporate marketing, and public relations (PR) for Bain and Citi Ventures card-linked offer Series A startup; designed branding, marketing, and PR strategy for each sales vertical.

Santa Barbara, California, Us

Supervised hiring and directed strategic initiatives for client account management and businessdevelopment teams of four regional offices comprised of 100+ personnel and 5K clients.Managed P&L, revenue, and strategic initiative development relative to key accounts, technical support, human resources and client and training services.Increased revenue by more than 25% annually, consistently achieving a gross margin of 60%.Highly regarded industry speaker and thought leader presenting at the Affiliate Summit East and West (2008-2010 and 2011, respectively) and CJU annual conference speaker and emcee from 2008-2010.Featured in Revenue Performance Magazine, August 2010, Top 10 Tips for a Successful Affiliate Marketing Program.Led client advisory boards (negotiation, topic origination and product implementation) for 3 years.

Santa Barbara, California, Us

• Hired, trained and managed a team of 30 account managers across three offices.• Created budgets, negotiated client contracts and reviewed project alignment with client specifications.• Opened Chicago office, including all hiring and new client development.• Had less than 1% churn on existing accounts year over year.• Increased revenue on major accounts by 20% year over year.• Co-host of Affiliate Marketing Today podcast.

Santa Barbara, California, Us

• Hired, trained and managed a team of 10.• Managed large strategic accounts, including account growth and development.• Exceeded profit goals and devised timely plans.

Santa Barbara, California, Us

• Grew mid-market west coast accounts through cross sell and upsell opportunities.• Achieved sales goals YoY.

(Mba) Master Of Business Administration, Strategy

(B.A.) Bachelor Of Arts, Communication