Kimberly Chan Email & Phone Number

New York, Ny, Us

As a Program Planner and Content Strategy professional at Nickelodeon, I thrive in strategically planning and programming content across Nickelodeon, NickToons, and Pluto channels. My role involves utilizing metadata to optimize ratings and shares, ensuring our channels remained competitive and engaging for our audience. I leverage Nielsen data to update rating trackers, allowing for in-depth analysis of channel performance and identification of potential competitive risks.One of my key responsibilities is to oversee the creation of 50+ episodes monthly in our company's programming software, using delivery schedules, identification trackers, and segmentation assets to ensure a smooth and organized content pipeline. Additionally, I play a crucial role in quality control by screening episodes for image and content accuracy, guaranteeing a flawless premiere experience for our viewers.Outside of content management, I am responsible for coordinating the schedule of the Senior Vice President, managing meetings, and fostering an inclusive work environment by planning team events.

As an Assistant Strategist at Horizon Media, I specialized in devising impactful campaign strategies aimed at maximizing the positive return on our clients' marketing investments with media partners. I excelled in drafting creative briefs and innovative marketing solutions, particularly focusing on identifying lucrative television and digital scatter opportunities tailored for Paramount+. My role also involved creating comprehensive recap decks and budget plans, crucial for evaluating and informing campaign delivery performance to media networks and our valued sales clients. Additionally, I led post-sales activities, ensuring the efficient distribution of creative materials and billing documents to uphold effective account management practices.

As a Marketing Communications Intern at Hearst Black Book, I had the opportunity to contribute to the company's digital presence and outreach strategies. I helped revamp the Canadian Black Book website, focusing on enhancing product descriptions, implementing compelling CTAs, and restructuring the overall structure to drive increased consumer engagement. Additionally, I conducted industry analyses to create and publish engaging copies on Black Book’s social media platforms, including Twitter, LinkedIn, and the Vice President's social media apps, amplifying our brand's reach and impact. In tandem, I edited and curated market insights content weekly, both for the US and Canadian markets, and crafted press releases for display on the Black Book's website. Leveraging Mailchimp, I also managed mass email campaigns reaching over 200 subscribers and industry reporters, ensuring they were well-informed about industry updates and product upgrades.

345 Hudson

At Comedy Central, one of my key responsibilities was building and producing 20 programming blocks for the Caribbean feed, leveraging Comedy Central's intellectual properties to create engaging content for our audience. I utilized the Programming and Scheduling Tool (PTS) to meticulously plan and schedule program blocks for the Caribbean feed. This involved analyzing past year ratings and performances to optimize scheduling and maximize viewer engagement. Additionally, I conducted extensive research and maintained updated spreadsheets of other competitive programs and schedules. These spreadsheets were instrumental in providing valuable insights during our weekly meetings, where we analyzed industry trends and strategized content planning. Furthermore, I played a crucial role in inputting and verifying metadata related to scheduling over 50 episodes and stunts for Comedy Central's linear program. This meticulous attention to detail ensured accurate and efficient scheduling processes, contributing to the overall success of our programming efforts. Through my internship at Comedy Central, I gained hands-on experience in content strategy, program scheduling, and data analysis.

1515 Broadway

During my internship at MTV Studios, I conducted extensive research to explore strategies for converting MTV, VH1, and CMT's intellectual property into new media forms, including streaming and digital reimagining. This involved analyzing market trends, audience preferences, and technological advancements. Furthermore, I participated in brainstorming sessions and contributed to the development of original concepts. I collaborated with other interns to create pitch decks that were presented to executives and the president of MTV, showcasing innovative ideas and potential projects. In addition to my creative contributions, I took on responsibilities in data management and coordination. I created and maintained detailed spreadsheets to track updates on the AVOD/SVOD landscapes and ownership of MTV's content library. I also played a key role in coordinating the schedules of over 15 executives and associates, ensuring smooth operations for meetings, photoshoots, and daily informational sessions. Through my diverse experiences and contributions at MTV Studios, I gained valuable insights into the entertainment industry, honed my research and creative skills, and developed a strong understanding of content development and management processes.

Brooklyn, New York

As a sales associate at Michael Kors, I successfully improved weekly sales quotas by 43% and monthly sales quotas by 10% by implementing innovative customer loyalty incentives. Additionally, I played a pivotal role in mentoring over 10 sales assistants, guiding them to effectively market to clients through email strategies, resulting in a steady increase of 5+ subscribers weekly. Also, I increased the membership of 8+ clients weekly through strategic communication and marketing tactics. On a daily basis, I assisted over 10 clients by building strong connections, addressing their inquiries, and following up after their entire shopping experience.

As a brand representative, I trained and mentored over 15 associates, leveraging their strengths and experiences to coordinate effective marketing placement strategies. I excelled in implementing creative strategies for the store, completing visuals for 10+ mannequins that consistently met and exceeded company standards. Additionally, I oversaw daily cash transactions exceeding $300, managed returns and exchanges efficiently, and allocated necessary cash amounts to each register. My role also involved advising over 30 customers daily on our brand's weekly promotions and providing personalized recommendations to help them elevate their style. My contributions have consistently driven positive results and enhanced the overall performance of the retail operations.

Soho, New York

I prioritized creating a welcoming and friendly enviornment for all customers with warm greetings, offering bag assistance, and ensuring every shopper received personalized support throughout their shopping experience. On average, I advised around 30 customers daily, addressing their inquiries, providing product recommendations, and assisting with sizing to guarantee a tailored experience. Beyond customer interactions, I played a vital role in maintaining the store's organization and visual appeal by consistently replenishing and organizing inventory based on sizes and colors, as well as showcasing new arrivals to capture attention. My versatility extended to various areas of the store, seamlessly transitioning between operating the cash register, managing fitting rooms, restocking inventory, and supporting overall floor operations to ensure a smooth and efficient shopping experience for all our customers.

Brooklyn, New York

Coney Island, Brooklyn

As an Activities Director at Sea Gate Beach Club, I had the privilege of curating memorable experiences and enhancing the overall enjoyment of our members and guests. I was responsible for designing and implementing a diverse range of engaging activities and events that catered to various interests and age groups. From family-friendly beach games and sports tournaments to wellness workshops and themed social gatherings, my goal was to create a fun, memorable and inclusive community atmosphere. I strived to ensure that every activity was well-planned, executed seamlessly, and left a lasting impression on our guests.

Undergraduate, Marketing, Senior

Activities and Societies: Collegiate Association of Women In Business and National Student Advertising Competition team

Bachelor'S Degree, Marketing/Marketing Management, General

Activities and Societies: Brooklyn College Volleyball Team