Kim Parker Email and Phone Number

Owner of IHG’s proprietary Revenue Management forecasting tools focused on yielding/ revenue optimization for transient and group segments. Drove all aspects including strategy, business cases, multi-year roadmap, budgeting, product development, support, training, communications and implementation.

Drove the development, implementation and operation of both strategic and tactical programs designed to increase hotel revenues and deliver competitive advantage for the company. Responsible for performance and business trend analysis, process evaluation, field level training and deployment of resources to achieve multiple strategic objectives. Worked with regional and field level teams on bespoke tactics and programs for challenged markets and segments.

Owned the business product vision and strategy for the integration of loyalty processes and systems with the new GRS development effort Worked in collaboration with Digital/Voice, Revenue Management, Brands, Operations, and other business leaders to integrate new GRS Loyalty enabled features into upstream applications and business plans, as well as directed the creation of all business requirements for all applicable systems and processes

Managed a team of Product Managers who oversaw IHG’s proprietary revenue management system (RMS) as well as IHG Revenue Management DashboardForecasted and tracked business and development team resources to maximize team velocity and productivity Owned the product roadmaps for each application with the goal of driving tool adoption, improving ROI while managing technical debtWorked collaboratively with cross-divisional leadership to identify and drive critical program gaps and deliver all system maintenance and enhancements in an Agile environmentDeveloped and maintained strong relationships and communication with stakeholders in order to ensure needs of users and the business were being met

Wrote and approved functional specifications, technical requirements and detailed design documents for several of IHG's Revenue Management SystemsEvaluated ROI for all projects to make sure profitability was be gained as a result of work efforts.Oversaw development efforts of Global Technology partnersGuided deployment efforts, including planning, implementation, feedback, and problem resolution across all regions, brands and stakeholders, ensuring all projects were delivered on time, under budget and above expectations.Consulted on application functionality with stakeholders throughout the company, across all regions and brands Oversaw ongoing system maintenance, such as bug fixes, and other common and emergency technical issues to ensure production readiness while remaining within budgetWorked under minimum supervision to understand business processes/requirements, analyze business problems, and translate them into specific system requirements to find technology/automation solutions that were cost effective Performed UAT testing to ensure accurate development of functionality

Recommended, defined and wrote detailed functional specifications for Airfare Price system streamlining the system training and usability process for personnel.Negotiated with software vendor on costs and timelines of new software releases, securing the best rates possible and reaping a high ROI.Troubleshot and reported software and processing defects, mitigating issues before the escalated further.Monitored system processes and data loads to ensure data integrity. Collaborated with Customer Support and other departments to resolve complex customer problems within the Airfare Price application. Investigated reported problems and discrepancies, determining requirements for any changes to system processing that may have been necessary. Participated in airline industry meetings, as well as meetings with vendors and customers to determine additional resources needed to effectively operate the business and appease the customer.

Developed, analyzed and implemented pricing and revenue management data, information and strategies as they related to the Internet. Identified market opportunities within existing channels exceeding revenue targets and competitive stance.Performed extensive ad-hoc and project work as new channels were identified and existing channels matured. Collaborated with Domestic and International RM teams to develop pricing and revenue management strategies unique to each channel for each product. Prepared detailed analysis in concert with other RM teams to ensure online initiatives met Delta’s overall revenue objectives. Paired with internal teams, as well as online agency partners to execute marketing and promotion of fare initiatives to attract new customers and retain existing ones.

Implemented daily and strategic pricing initiatives necessary to distribute fare products in all distribution channels. Paired with team members, pricing analysts, GDS and data vendors to determine to the most effective and efficient methods to distribute each fare initiative in an extremely time sensitive environment. Executed quick extraction and analysis of new and existing fare, rules, and footnote data into information to be used by the e-commence pricing team. Served as project leader in the development and use of new distribution channels, oversight and deployment of quality control methodology, while participating in industry and site specific development of implementation tools and systems. Prepared and delivered customized automated rules training to Delta’s entire pricing implementation team.