Kim Grayson Email & Phone Number

Charlotte, North Carolina, United States

Charlotte, North Carolina Area

Responsible for working with National Account Teams providing Category Leadership for all retailers, all outlets TUS and Canada. Provide strategic thinking and expertise in category leadership that drives category growth. Responsible for measuring, score carding and communication of account performance to leadership. Ensure cross functional collaboration and alignment with other departments including sales teams, Marketing, DSD and Operations. Experience & advanced skills in Microsoft Office, Excel, PowerPoint, Nielsen, IRI POS, IRI & Panel, Walmart Retail Link, 1010 Data, 84.51 Shopper Card, Market6, and Mintel.

Charlotte, North Carolina Area

Category Leadership, Category Management and Shopper Insights consultant focused on long range strategic plan development and execution, utilizing category management principles and research to create compelling selling stories.

Charlotte, Nc

Pro-active comprehensive analysis of syndicated, customer, and shipment data to identify and provide visibility of business opportunities to the South Area executive staff and sales organization.

Charlotte, Nc

KRAFT HEINZ COMPANY Manager of Category Leadership / Category Advisor 2004 - 2015 Managed business teams to identify opportunities developing strategic category recommendations. Demonstrated thought leadership and utilization of a multiple data resources to execute growth plans. Provided linkage to headquarter shopper insight team implementing business building initiatives.• Collaborated cross-functionally to ensure all category management activities aligned with the sales and shopper insight objectives.• Exceeded goal expectations for National account responsibility; category sales of +$530MM across the South at Publix, Delhaize, Southeastern Grocers (SEG), Lowes, KVAT/Food City, and Brookshire.• Redesigned POG’s utilizing Shopper Based Aisle Flow and assortment optimization to design and close Publix market opportunity gap resulting in a Coffee 4’ base shelf gain closing +$16MM gap. Fully leveraged key tools and data sources across shopper insights, assortment and shelving to improve overall category performance by driving optimal product placement, space allocation and assortment strategies.• Leader of the Business Teams on the brand optimization initiative that trimmed the tail of SKU’s and reduced the number of brands across core categories delivering Share of Market growth for Kraft.• Partnered with sales Broker to train and execute Shelving strategies; facilitated integration of broker team as a valued category partner.• Viewed as a trusted advisor, offering category and retailer centric recommendations to Business Teams • Utilized analytical skills to solve problems and identified business opportunities; used SCQA training process to develop a story telling presentation format that improved customer engagement with actionable recommendations.• Implemented twelve step category review process collaborating across the organization.• Consultant to Executive Staff and Business Teams on post-event analysis which resulted in incremental funding.