Kim Grayson

Kim Grayson Email and Phone Number

Category Leadership Advisor @ Lactalis Heritage Dairy
Kim Grayson's Location
Charlotte Metro, United States
Kim Grayson's Contact Details
About Kim Grayson

CATEGORY DEVELOPMENT MANAGERCategory Management working cross-functionally with Customers and Business Teams to develop data driven sell stories and business plans. Analysis of category, retailer, consumer, and shopper insights to develop and present growth recommendations. Proven analytical skills & ability to successfully integrate different streams of information into compelling category stories. Strong project management skills, excellent verbal, written communication and presentation skills, small and large group settings. Management of Business & Line Review processes for all Kraft Heinz categories. Presentation skills that present data accurately and with credibility. Experience managing a team of direct reports. Strong analytical and quantitative skills and the ability to multi-task and work in a fast-paced environment. Previous managerial, development and coaching experiences. High proficiency in Category Management tools such as Nielsen, IRI, Nielsen Assortment, Richmix Assortment, Spectra, Kroger 84.51 Shopper Loyalty Card, Excel, PowerPoint, Access, Word, JDA, Walmart Retail Link, 1010 POS data. Leadership of executive national sales meetings; Media, Organization and Presentations. Interaction and engagement with leading retailers such as Publix, Delhaize, Walmart, Kroger, SEG, Meijer, DECA, Dollar General, and Walgreens.

Kim Grayson's Current Company Details
Lactalis Heritage Dairy

Lactalis Heritage Dairy

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Category Leadership Advisor
Kim Grayson Work Experience Details
  • Lactalis Heritage Dairy
    Category Leadership Advisor
    Lactalis Heritage Dairy Apr 2022 - Present
    Charlotte, North Carolina, United States
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  • Ornua Foods North America, Inc
    Senior Category Manager
    Ornua Foods North America, Inc Jul 2020 - Apr 2022
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  • Voortman Cookies / Hostess Brands (Cpg)
    Category Manager
    Voortman Cookies / Hostess Brands (Cpg) Jan 2018 - Jul 2020
    Charlotte, North Carolina Area
    Responsible for working with National Account Teams providing Category Leadership for all retailers, all outlets TUS and Canada. Provide strategic thinking and expertise in category leadership that drives category growth. Responsible for measuring, score carding and communication of account performance to leadership. Ensure cross functional collaboration and alignment with other departments including sales teams, Marketing, DSD and Operations. Experience & advanced skills in Microsoft Office, Excel, PowerPoint, Nielsen, IRI POS, IRI & Panel, Walmart Retail Link, 1010 Data, 84.51 Shopper Card, Market6, and Mintel.
  • Twg & Associates
    Manager Of Category Leadership Consultant
    Twg & Associates 2016 - 2017
    Charlotte, North Carolina Area
    Category Leadership, Category Management and Shopper Insights consultant focused on long range strategic plan development and execution, utilizing category management principles and research to create compelling selling stories.
  • Suiza Foods Corporation
    Category Management Analyst
    Suiza Foods Corporation 2015 - 2016
    Charlotte, Nc
    Pro-active comprehensive analysis of syndicated, customer, and shipment data to identify and provide visibility of business opportunities to the South Area executive staff and sales organization.
  • Kraft Heinz Company
    Manager, Category Leadership
    Kraft Heinz Company 2004 - 2015
    Charlotte, Nc
    KRAFT HEINZ COMPANY Manager of Category Leadership / Category Advisor 2004 - 2015 Managed business teams to identify opportunities developing strategic category recommendations. Demonstrated thought leadership and utilization of a multiple data resources to execute growth plans. Provided linkage to headquarter shopper insight team implementing business building initiatives.• Collaborated cross-functionally to ensure all category management activities aligned with the sales and shopper insight objectives.• Exceeded goal expectations for National account responsibility; category sales of +$530MM across the South at Publix, Delhaize, Southeastern Grocers (SEG), Lowes, KVAT/Food City, and Brookshire.• Redesigned POG’s utilizing Shopper Based Aisle Flow and assortment optimization to design and close Publix market opportunity gap resulting in a Coffee 4’ base shelf gain closing +$16MM gap. Fully leveraged key tools and data sources across shopper insights, assortment and shelving to improve overall category performance by driving optimal product placement, space allocation and assortment strategies.• Leader of the Business Teams on the brand optimization initiative that trimmed the tail of SKU’s and reduced the number of brands across core categories delivering Share of Market growth for Kraft.• Partnered with sales Broker to train and execute Shelving strategies; facilitated integration of broker team as a valued category partner.• Viewed as a trusted advisor, offering category and retailer centric recommendations to Business Teams • Utilized analytical skills to solve problems and identified business opportunities; used SCQA training process to develop a story telling presentation format that improved customer engagement with actionable recommendations.• Implemented twelve step category review process collaborating across the organization.• Consultant to Executive Staff and Business Teams on post-event analysis which resulted in incremental funding.

Kim Grayson Skills

Nielsen Shopper Marketing Customer Insight Consumer Products Forecasting Management Spectra Categorization Retail Grocery Ac Nielsen Iri Cross Functional Team Leadership Account Management Direct Store Delivery Key Account Development Shopper Insights Catgory Management Shopper Card Analytics Sales Leadership Merchandising Shelf Management Market Track

Kim Grayson Education Details

Frequently Asked Questions about Kim Grayson

What company does Kim Grayson work for?

Kim Grayson works for Lactalis Heritage Dairy

What is Kim Grayson's role at the current company?

Kim Grayson's current role is Category Leadership Advisor.

What is Kim Grayson's email address?

Kim Grayson's email address is kw****@****att.net

What is Kim Grayson's direct phone number?

Kim Grayson's direct phone number is +170490*****

What schools did Kim Grayson attend?

Kim Grayson attended Pepperdine University.

What skills is Kim Grayson known for?

Kim Grayson has skills like Nielsen, Shopper Marketing, Customer Insight, Consumer Products, Forecasting, Management, Spectra, Categorization, Retail, Grocery, Ac Nielsen, Iri.

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