Ali Kinaze Email and Phone Number
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Ali Kinaze personal email
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I help organizations to exploit data, optimize business goals and discover opportunities.I’m all about bringing value as fast as possible while I favour long term partnership with clients.When data is available I can:→ Make sure it is not corrupted→ Conceive/optimize data models → Extract/transform/standardize data→ Create/deploy dashboards & reports→ Conduct ad hoc analysis/visualizations→ When data is not available I can:→ Define/revise measurement framework→ Recommend data capture tactics/strategies→ Conceive/code/deploy measure solution designData can be structured, unstructured, quantitative, qualitative, controlled, uncontrolled, corrupted, online, offline, mobile, static, dynamic, with or without keys, big - as in big data.But let's be honest, a lot of optimization can be accomplished by simply knowing how to investigate the data you currently have.
Merkle | Cardinal Path
View- Website:
- cardinalpath.com
- Employees:
- 163
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Director Analytics ImplementationMerkle | Cardinal Path Jul 2024 - PresentCanada
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Associate Director, Analytics ImplementationsMerkle | Cardinal Path Apr 2023 - Jul 2024Quebec, Canada
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Implementation Manager - AnalyticsMerkle | Cardinal Path Apr 2021 - May 2023
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Senior Consultant, Digital Analytics (15+ Yrs)Intelligenc.Es Jan 2010 - PresentQuebec, Canada→ Support agencies such as Cardinal Path, Kwantyx, LinkMedia 360, and clients such as Desjardins, Cogeco, Université du Québec à Trois-Rivières, Office du tourisme de Québec to define business goals, Key Performance Indicators and targeted segments of digital measurement projects.→ Evaluate digital ecosystem, technological frameworks, rules and definitions already in place in order to adapt measure solutions to client’s level of analytics maturity (GA4, Analytics.js, Google Tag Manager, Firebase, Big Query, ETL, etc.)→ Slice and dice data to to validate its integrity and to provide actionable insights through statistical analysis. → Communicate performance through dashboards, reports and data visualization tools (Tableau Software, Data Studio, Power BI, etc.)
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Senior Consultant – Digital AnalystCardinal Path Apr 2014 - Jul 2015Quebec, Canada→ Support clients such as Desjardins, National Geographic, Universal Music Group, Travel Alberta, Bombardier Recreational Products, Intel, US Cellular, XL Insurance America, and Russell Investments to fulfill their measurement needs.→ Design, encode and validate tagging rules of about twenty projects (analytics.js, Google Tag Manager, Dynamic Tag Management, etc.)→ Model and develop the data structure rules for ten dashboards (Tableau, Google Data Studio). Extract, gather, and standardize data (ETL) to maximize dashboard performance.→ Support clients through all phases of projects in order to facilitate knowledge transfer and to promote their autonomy.
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Senior Digital Analyst & Online StrategistDesjardins General Insurance Group Jun 2011 - Apr 2014Levis→ Define rules, metrics, objectives and KPI to measure online behaviours of targeted audiences and optimize growth of eight insurance brands across Canada.→ Analyze online and offline data from multiple data sources (SiteCatalyst, Adobe Target, Google Analytics, Business Intelligence) in order to identify optimization opportunities of websites and applications (pre-sales, sales, post-sales).→ Consult, advise and support business units to take action upon data insights and set up A/B tests to optimize performance.→ Maintain data integrity for strategic, operational and tactical dashboards/data models. -
Web ManagerUqar 2006 - May 2011Rimouski→ Plan and measure marketing tactics to promote student recruitment and increase university visibility on the Internet.→ Manage $60 000 yearly budget to maintain Internet operations. Supervise the workload of three assistants and freelance resources.→ Analyze behavioural data to optimize performance of marketing and Internet operations and help with strategic planning.→ Develop information architecture of university portal and define content management rules.Assist and train over 60 professionals. -
Web Producer, ConsultantAli Kinaze 1999 - 2010→ Alone or as part of a team, produce, develop and maintain over 100 Internet projects for clients such as Ericsson, Ritchies-Sothebys, Volkswagen, and Al Van Houtte.→ Consult clients to determine project goals and recommend strategies/tactics to reach targeted audiences.→ Research intensively, document and implement highly reusable web based applications, services and templates to reduce projects costs and increase client’s satisfaction.
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Director Of ProductionKuru.Tv Studio Inc. 2001 - 2004Montreal, Quebec, Canada→ Consult and interact directly with clients to ensure project goals, objectives and budgets are properly considered.→ Manage resources and contracts, assign projects and keep team members accountable for fulfilling their responsibilities with regard to quality and on time delivery of projects.→ Participate actively in all phases of project development.
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Multimedia InstructorInternational Academy Of Design And Technology 1999 - 2003Montreal, Quebec, Canada→ Teach Web design and programming to over 500 international students.→ Develop tutorials and multimedia training workshops (French/English).→ Assist faculty with researching and integrating newly developed technology into the curriculum
Ali Kinaze Skills
Ali Kinaze Education Details
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E-Business -
International Academy Of Design & TechnologyNew Media -
Philosophy -
Collège Jean-De-BrébeufArts & Communications
Frequently Asked Questions about Ali Kinaze
What company does Ali Kinaze work for?
Ali Kinaze works for Merkle | Cardinal Path
What is Ali Kinaze's role at the current company?
Ali Kinaze's current role is Director, Analytics Implementations.
What is Ali Kinaze's email address?
Ali Kinaze's email address is ki****@****ail.com
What is Ali Kinaze's direct phone number?
Ali Kinaze's direct phone number is +141872*****
What schools did Ali Kinaze attend?
Ali Kinaze attended Université Laval, International Academy Of Design & Technology, Université De Montréal, Collège Jean-De-Brébeuf.
What are some of Ali Kinaze's interests?
Ali Kinaze has interest in Business Strategy, Data Analysis, Mixpanel, The Next Web, Marketing, Microsoft Excel, Lean Startups, Analytics, Website Traffic, Web Analytics.
What skills is Ali Kinaze known for?
Ali Kinaze has skills like Web Analytics, Google Analytics, Seo, Google Adwords, Data Visualization, Data Analysis, Web Development, Wordpress, Conversion Optimization, Omniture, Web Marketing, Information Architecture.
Who are Ali Kinaze's colleagues?
Ali Kinaze's colleagues are Christine Real, Kshitij Dudhani, Josh Kadish, Morgaine Westin, Eliza A., Matt Spence, Sabrina Hill-Davis.
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