Kincső Spenger Email & Phone Number

Budapest, Hu

Budapest, Hungary

Responsibilities in a nutshell:- Developing & executing strategies covering the full customer journey from prospect through onboarding and engagement to retention/winback- Continuously exploring gaps and opportunities in the funnel, developing and executing strategies to improve conversion- Owning and executing the email strategy throughout the whole user journey- Building and improving marketing automation processes in Pardot to make sure leads and customers get relevant information- Keeping my team happy and motivatedMost important projects:- Pardot implementation: building up nurturing programs, scoring, grading, reporting, lead handover, etc.- Introduction of lead nurturing based on journey stage, industry, and customer profileStrongest allies within the organization:- BI team - for data-driven decisions- Development teams - for customized solutions- Product team - to keep our users up-to-date about our coolest features- Sales team - to make sure the leads we hand over are the right ones

Budapest

- Designing and executing impactful onboarding, engagement, retention, and win-back strategies- Owning email strategy and methodically testing and identifying best performing content and messages- Creating engaging customer emails while keeping message and tone consistent across all channels- Managing marketing automation including email triggers and batch campaigns throughout the customer lifecycle via Marketo and other systems- Translate analytics into clear insights and actionable recommendations- Partnering with the BI team to make sure every project and activity is based on the right set of data- Planning customer touchpoints working closely together with the Inside Sales team- Continuous collaboration with Digital Marketing, Product, and UX teams to keep customer communication aligned with the buyer’s journey

Budapest

- Created a Sales Playbook for Sales onboarding and day-to-day work including a comprehensive content map, deal advancement plays, data security market overview, a customer's journey at Tresorit, etc.- Continuously creating Sales content like battle cards, email templates, and sales decks for more efficient Sales conversations- Providing Sales with all the information and content they need in a structured and easy-to-use form

Budapest

- Successfully increased One Identity Sales Newsletter readership- Developed a comprehensive internal communications strategy for One Identity- Efficiently planned and managed internal communication during the Balabit acquisition

Budapest

- Increased employee engagement by building and executing Balabit Internal Comms Strategy- Ensured frequent and engaging management communication on the vision and goals of Balabit- Introduced Weekly Win internal newsletter to spread achievements from all parts of the company- Successfully conducted an employee engagement survey and collected regular feedback from colleagues

- Efficiently managed strategic level projects (due diligence, strategic planning, introduction of new processes etc.) - Organized company events in a creative and refreshing way- Regularly helped and mentored Balabit admin team as dotted line manager

Budapest, Hungary

- Ensured and supported the efficient work of the Deputy CEO - Managed the day-to-day operation of the department- Successfully coordinated and organized department and team events

Budapest, Hungary

- Managed and built online campaigns in a timely and accurate manner- Contributed to the development of a very own marketing automation application- Created visually engaging digital content for campaigns

Budapest, Hungary

- Managed and coordinated direct email campaigns - Increased customer engagement by organizing regular customer events - Coordinated lead generation campaigns and events

Bachelor'S Degree, Computer Science

Bachelor'S Degree, Economics