Kinetra Joseph Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

Lead social marketing research, strategy and planning processes; integrated marketing and health communication campaigns; community outreach initiatives; capacity-building technical assistance; and evaluation for behavior change programs and campaigns.

Lead the development, implementation, and evaluation of campaigns to promote awareness of and influence behavior change toward cardiovascular disease prevention.

Atlanta, Georgia

Lead the marketing strategy and planning team, with primary responsibility for ACS brand planning and enterprise marketing content strategy. Responsible for the overall planning, execution and evaluation of enterprise integrated marketing strategies and tactical implementation for core ACS properties. Accountable for developing a team of marketing strategy and planning experts who shape the strategic direction of ACS marketing and brand communications.

Reporting to the Chief Marketing Officer, led strategic planning and department operations for National 4-H Council’s 25-member Marketing & Brand Department. Led a team to manage brand marketing strategy and corporate partnership marketing for four 4-H brand pillars (Agriculture, Citizenship, Healthy Living and STEM). Managed the development and launch of the 4-H Grow True Leaders Campaign. Established and grew Council’s first partnership marketing function to enhance value for and grow revenue from corporate partnerships. Led integrated marketing planning for pitches to prospective corporate partners and renewal proposals for existing corporate partners; engaging other key Marketing & Brand groups to develop fully integrated plans.

National Headquarters, Atlanta, Ga.

Led strategic communications planning, integrated marketing and earned media campaigns in the Partnership Marketing group at Boys & Girls Clubs of America -- the National Headquarters that oversees more than 4,000 Clubs that serve nearly 4 million youth globally. Formed and managed a new team to lead PR and Partnership Marketing for Healthy Living and Character & Citizenship programs. Developed and implemented marketing plans for corporate partnership proposals; managed public relations campaigns, celebrity activation and events sponsored programs and initiatives; spearheaded media and message training for youth spokespeople.

Atlanta

Managed client services and day-to-day operations (human resources, accounting, marketing and business development activities) for a profitable boutique communications consultancy with four part-time consultants. Performed communications planning and implementation activities for such clients as Atlanta Public Schools; Atlanta Women’s Foundation; BP; Coca-Cola; Families First; National Black MBA Association (NBMBAA); National Conference of Black Mayors (NCBM); National Urban League (NUL); Nationwide Insurance; Porter Novelli; W.E.B. Du Bois Society; and the Women’s Funding Network, to name a few.

Provided strategic planning and campaign management for various social marketing and health communications campaigns, including communications strategy, message development, integrated media (earned and paid), partner and grassroots outreach implementation activities for various campaigns with the Centers for Disease Control and Prevention (CDC).

Managed communications and media strategy and implementation for various PR campaigns, including for such clients as American Cancer Society, Boys and Girls Clubs of America, CDC, CibaVision, Emory University, Fulton County Department of Health, Office of Health and Human Services, Pfizer Pharmaceuticals, Wyeth Pharmaceuticals, and many more.

Lake Charles, Louisiana Area

Bachelor Of Arts, Mass Communications, Broadcast Journalism

Master'S, Mass Communication-Public Relations