John Kopp Email & Phone Number

Cary, NC, US

San Mateo, California, US

Collaborating with third party publishers in aligning PSN support to drive commercial success for PlayStation, our partners and our audience. Specifically focused on free to play and live service titles.

San Mateo, California, US

Develop strategic marketing campaigns for Third Party Publishers and Developers leveraging the strength and global reach of PlayStation's owned channels.

Supporting multiple clients in the video game and tech sectors.

Edison, New Jersey, US

• As Communications Director, oversaw PR, marketing, social and events for Midnight City brand while ensuring success for individual product plans and strategies developed for various indie-games projects.
• Developed and executed communications plans for Midnight City, development partners and special projects
• Worked with first party teams to leverage marketing opportunities and maximize digital storefront sales
• Collaborated wtih business development team to assess and onboard new titles and development teams
• Managing NA PR Agency, organizing strategy and scheduling associates for execution
• Support activities include: ESRB ratings and compliance, video/graphics work, first party relations and critical industry partnerships on the traditional and new media fronts

Vilnius, LT

• Was recruited to assist with company’s expansion efforts into North America and emerging markets. Chosen to lead global corporate messaging and strategy as well as oversight of all product campaigns by region. Selected.
• Oversaw communications department, both corporate and product, for North America, European and Asian markets.
• Lead global corporate messaging and strategy as well as oversight of all product campaigns by region.
• Crafting key corporate messaging by working closely with Brand and Marketing divisions to build a cohesive, global identity
• Tasked with creating a company infrastructure for PR, Marketing and Community departments all flowing back to department leads for weekly and monthly reporting
• Collaborating with events team to maximize presence at trade shows and public events

Toronto, Ontario, CA

• Tasked with helping to build and extend the brand of High Road Communications
• Working closely with internal teams to build relationships in both media as well as key marketing partnerships
• Actively pursuing new business opportunities for the firm, including preparation of new business presentations, participation in pitches and follow up
• Overseeing high-level PR for several clients on a daily basis, advising on key strategy and assisting with the launch of new AAA titles as well as periphery game services and products
• Assisting clients in building a brand identity under which all products will build on and further push key messaging points to the end consumer
• Maintaining a constant flow of interpersonal communication between co-workers, clients and media to ensure adherence to deadlines and proper movement of information

Maplewood, NJ, US

• Extending relationships with media past common outlets and into vertical markets through event presence and personal interactions
• Ownership of individual titles based on merit, therein sole control over deadlines, coverage, client and developer communications
• Development of client relationships from beginning of development cycle through post-release, assisting with client retention, management of expectations and daily communiqué
• Responsible for creating in-depth PR plans by analyzing early game code and game development documents, singling out positives and possible negatives in order to tailor plans to each individual product
• Production of assets, press releases, demonstrations, review guides and features all incorporating key marketing points to ensure consistent delivery of messaging.
• Combined efforts with Sales teams, both internal and external, to drive unique impressions and coverage spikes for key buyer meetings

Coordinated high-impact, small to mid-level press events in local San Francisco area for game developers and publishers, pulling in key relationships in a wide range of categories to attain desired results.