Greg Hatt Email & Phone Number

Oconomowoc, Wi

Independent database assessment, development and marketing services for small-to-midsize businesses. Evaluate client needs for development/maintenance of customer database and direct marketing efforts; establish database parameters and rules to capture/track key customer attributes; set up security measures and schedule regular updates/maintenance of database elements to maintain data integrity.Hired as general business advisor to Manhattan Digital, July 2013 to assess viability of rolling out APS, the vision of a long-time friend and associate: offer a la carte TV/Media programming over broadband and satellite in a local market. Project shelved in June 2014 due to funding constraints and market volatility.

Oconomowoc & Waukesha, Wisconsin

Assessment & Planning for Data Management and Business & Marketing Analytics. Working in partnership with your organization's management team, King Innovative will provide the expertise and support to make measurable, performance-based decision-making a reality. Your internal and external customers will benefit, as will your bottom line.

Greater Chicago Area

Build and maintain supportive relationships with global reference customers in the Business Analytics (BA) division of IBM. Major focus: Predictive Analytics & Business Intelligence for a Smarter Planet. As part of a small reference team, I led development and interaction with multiple IBM BA customers to build Smarter Planet stories that demonstrated IBM-customer partnerships doing innovative work around the globe. It was a privilege to work with our customers, many of whom brought innovation and cost savings to healthcare and education, as well as to more commercial applications. BA case study development implied a longer-term commitment from our team as customer advocates. With our encouragement, reference customers often became part of a Performance Leaders Program or BA Champions program, enjoying access to IBM resources and programs to further the partnership. Because of their commitment to support IBM, we insured the relationship stayed strong, often over several years. I worked across all IBM divisions, with a broad mix of Sales and Marketing stakeholders, to develop references that were Marketing and Sales-friendly. Aside from regular direct contact with IBM customers, my daily work included database management and program development tasks linked to references, videos, quotes, surveys, etc. for multiple customers. IBM acquired SPSS Oct 2009.

Greater Chicago Area

Research, in-depth qualification, and relationship development with SPSS enterprise software prospects; responsible for generating $1.5 million annually in pipeline development; in 2007, my work led to the largest single win for Field Sales in SPSS history of $1.4 million with Infinity Property & Casualty. Also responsible for planning and development of an end-to-end lead management system, working within Salesforce.com, to improve forecasting and tracking of Marketing & Sales efforts across SPSS. For Salesforce.com: developed and deployed data entry guidelines; restructured fields for Sales & Marketing tracking; and created numerous custom reports. SPSS acquired by IBM Oct 2009.

Grafton, Wi

Led CRM needs assessment and software development efforts with local businesses. Develop in-depth enterprise and contact profiles; then use to generate sales leads for high-end software and services solutions. Clients: IBM, JD Edwards & SPSS. Qualified prospects: $200 Million revenue minimum. Key Leads: Analytical CRM for AT&T Wireless, Cinergy & CAS America; ERP/Advanced Planning for Hewlett-Packard, Borg-Warner & Mizuno USA; Data Mining & Analysis for Mary Kay Cosmetics.

Waukesha, Wi

Account Manager [April 2000 – November 2000] Account management and administration of NuEdge business relationships with multiple clients. Identify client business opportunities & Customer Relationship Management (CRM) strategies; develop and market NuEdge/partner solutions; define, plan and manage projects; lead/coordinate team activity on projects/problem resolution; advocate for clients & help them with strategic plans.Strategic Solutions Manager [April 1999 - June 2000] Oversee NuEdge partnership with US and European divisions of Xerox Corporation. Introduce concept and application of NuEdge software to drive Xerox equipment sales and solutions proposals for variable, digital print-on-demand. Key industry sectors: financial services, retail and health care administration. Educate NuEdge & Xerox clients on multi-channel, individualized marketing; coordinate joint sales/marketing projects for prospective clients; develop, schedule and conduct product demos/presentations, showing solutions integration; help develop sales, marketing and training materials; assist negotiation of terms for business agreement with Xerox Europe (XETC).Senior Consulting Analyst [November 1998 – June 1999]Work with NuEdge marketing consultants to support client business needs. Develop and analyze projects using marketing automation software and other analysis tools. Provide expertise as consulting resource for projects employing MapInfo software for site development and marketing analysis. Assist consultants & clients in developing strategies to promote sales & customer loyalty; strategize, build and analyze marketing automation events/campaigns for clients; design custom reports/charts for internal and client use; apply customer and sales data to create customized maps/graphs for data visualization.

Oshkosh, Wi

Launched new wholesale golf component company, which sold golf club components and supplies to custom club-makers in the U.S. & Canada. Attained $2.4 million in 2nd year revenue. Responsibilities: Implement and maintain computer and phone network set-up; develop processes and procedures for customer service, database entry, invoicing, shipping/mailing & inventory control using variety of software packages; customer database management including address hygiene, merge/purge, NCOA & CASS procedures; worked closely with USPS to maximize postal discounts; design annual product catalog & bi-monthly direct mail brochures; planned and coordinated photography, layout, printing & mailing of all promotional material; direct sales & customer service.

Madison, Wi

Database Marketing Manager - Circulation Department [September 1993 – December 1995]Supervise direct mail operations for new customer acquisitions and subscriber retention. Research & develop procedure for on-line credit card payments for new/current subscribers; database testing, management & maintenance of Archer newspaper software; assist with rollout of Archer software for 18 Lee Enterprises' newspaper properties; key member of inter-departmental team developing promotions/retention offers; develop retention procedures for calling, tracking & reporting staff functions; provide list/lead management for MNI telemarketing staff; plan/supervise Newspapers in Education operations.Customer Service Manager - Circulation Department [December 1983 – September 1993]Staff, train, schedule, budget and supervise 40 people, including 2 supervisors, full and part-time CSR’s, delivery drivers, and subscriber retention callers. Accountable for planning, development and maintenance of annual budget exceeding $1 million; responsible for database management of Circulation subscriber system; evaluated and implemented successful automatic call distribution system, including automated voice mail system for customers and newspaper carriers; researched call logs and response times to target areas for improvement in scheduling, staffing and process flow; led successful 9-month quality improvement study based on Deming's QI process; conduct corporate training seminars for Circulation staff at other Lee Enterprises newspapers; supervise processing of all subscriber transactions.

Attended 1 1/2 Years, Case, Contract, Tort, Constitutional Law

Bachelor Of Arts (Ba) With Honors, Political Science And Government