Lisa King Email & Phone Number

Fuquay Varina, Nc, Us

Raleigh-Durham, North Carolina Area

- Oversees the implementation of a number of complex campaigns including the setup, QA, launch, reporting, lead delivery and optimization of each one- Closely monitors campaigns pacing and performance to make sure that the clients objectives are being met- Proactively manages any issues with key partners and internal team members- Maintains ongoing dialog with Sales Team in terms of optimization and performance improvements for all campaigns- Helps to provide best practices for team to ensure campaigns are executed smoothly and successfully

Cary, North Carolina

Establishes, builds, and expands relationships with existing and potential customers at multiple levels of organizationsSchedules and attends face-to-face presentations with high level decision makersIdentifies customer needs and develops proposals using consultative sellingPartners with various teams to assure accurate delivery of products and servicesUtilizes CRM system daily to self-manage selling activity, contacts, deals, strategies, and communications

Waltham, Ma

- Oversaw the implementation of a number of complex campaigns including the setup, QA, launch, reporting, optimization and billing of each one- Closely monitored campaigns pacing and performance to make sure that the clients objectives were being met- Proactively managed any issues with key partners and internal team members- Maintained ongoing dialog with Sales Team in terms of optimization and performance improvements for all campaigns- Helped to provide best practices for team to ensure campaigns were executed smoothly and successfully

Newton, Ma

Implemented a reporting dashboard for all campaigns running on the siteReporting and analysis completed monthly for all campaigns and delivered to sales teamHandled all inventory requests and implementationKey liaison between online sales reps and clients with regards to programs, campaigns, and reporting

Implemented all new SEM campaigns using Google AdwordsOptimized all campaigns on a daily basis to ensure that each campaign was performingConducted online research for all new clients with regards to competitive analysis

Responsible for running various reports from the ad server and site analytics applicationManipulates and analyzes data in order to create an in-depth holistic understanding of ad inventory situation across multiple domains and audiencesAnalyzes seasonality patterns for different domains, markets, segment of visitors, watch destinations, etc. Updates forecast based on the seasonality trends, verifies and ensures accuracy of forecasting at any moment Works closely with US and EU ad sales management to communicate inventory situation and ensures optimal use of ad inventory for the benefit of both teams Searches for ways to create new ad inventory, optimizes usage of existing inventory, improves performance of advertising campaigns and helps maximize ad revenueAnalyzes roots of under-deliveries to make recommendations on how to insure delivery and better performanceProduces inventory reports/analyses showing inventory situation across multiple sites/domains/IP addresses, etc to help make decisions on how to optimize inventory usage

Promoted to Sr. Online Inventory Analyst after only six weeks with the CompanyManaged team of four Online Inventory AnalystsProactively suggested ways for them to work more efficiently with each of their sitesManaged over 300 campaigns across 5 different sites on a monthly basisPulled delivery reports and performance reports on a weekly basis for each site, and then reviewed all campaigns with the Client Services Managers to make sure that they were delivering on scheduleMonitored campaigns closely to ensure that any delivery problems were identified quickly, and then proactively suggested ways to each of the CSM's on how to solve the problem.Trafficked Rich Media (Peel backs, Interstitials etc.) through DFP & DFA, worked closely with IT to modify/add/remove necessary ad tags from the site.Troubleshooted any issues with Rich Media creative so that it serves correctly when postedHelp teammates with complex targeting and Rich Media trafficking through DFPManaged all aspects of online campaigns with regards to implementation, reporting, and optimization/analysisPromoted to Web Operations Manager; manage team of four Client Service Managers

Started with NWW in March of 1998 as their receptionist (answering multiple phone lines, scheduling meetings and doing projects for multiple departments within the company).Moved into the Online Department and worked as the Ad Operations Trafficker. Supported multiple sales reps with campaign implementation and follow up.Online Account CoordinatorSupport of two online sales repsWeekly reporting of online campaigns including optimization and analysisCleaning and sending qualified leads to clients, with focus on specific criteria and unique requirements for eachKey liaison between online sales reps and clients with regards to programs, campaigns and reportingInteracted with Production, Marketing, and Client Services Department to ensure that all campaigns launched and completed successfully.Creating proposals and presentationsEntering insertion ordersScheduling meetings and conference calls thru MS Outlook