Lorna King Email & Phone Number

Edinburgh, Scotland, United Kingdom

Edinburgh, United Kingdom

• Overall responsibility for the development and delivery of multi-channel marketing plans for the financial services business units: Retail Advisory, Investment Services, Digital Wealth and Insurance, as well as operational responsibilities for the wider team.• Ensure the marketing plans are fully integrated across all marketing channels and delivered in support of the business’s objectives. • People management responsibilities across Digital Marketing, PR, Design and segment campaigns. • Work closely with marketing leadership team to ensure that the flow of work is carefully managed so that it can be properly resourced and so that the highest standards of work and service can be maintained• Produce regular reports, analysis and commentary on key metrics, working with the team to make recommendations on how to enhance our approach and campaigns.• Ensure operational effectiveness across the team; processes and procedures being followed, excellent planning, delivery and follow through of all campaigns and activities, and that reporting requirements being met.• Building and maintaining strong links with all business areas within the firm to promote, champion and help to deliver cross team/practice solutions, with a particular focus on effective working across the wider business development group.• Support Head of Marketing in the development and preparation of the marketing element of the business development business plan and budget, in conjunction with the Business Development leadership team.• Day to day responsibility for managing the budget.• Monitor performance against objectives and implement changes as required to achieve those objectives.• Use creative skills to help develop the firm’s branding within the marketplace ensuring that new initiatives are launched in the most effective manner.

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Edinburgh, United Kingdom

- Responsible for Marketing & colleague communications within Personal & Business Banking, specifically focussing on digital channels.- Development and delivery of the mobile marketing strategy for RBS, NatWest and Ulster banking apps, with specific responsibility for the adoption and on-boarding customer segments- Email, SMS and performance media accountability for these segments- In branch campaigns to promote digital first behaviour within customer and business banking customers- 2018/19 budget, planning, measurement and forecasting

Edinburgh, United Kingdom

Managing a team to identify, develop and deliver innovative digital solutions within the Consumer Finance division. Role requires constant assessment of the external FinTech environment to identify digital trends and mobilise test and learns of new technology within product areas. Design and deliver innovation events and ensure colleagues across the division are aware of the impact of digital on our business and customers, by providing engaging internal communications and events as well as a robust upskilling programme for 3000+ colleagues. Projects include proof of concepts for Customer Relationship Management systems, alternative lending options and on-boarding. Developing and ratifying digital strategies and detailing end to end digitisation of customer journeys, within an Agile environment, is key to success of role.

Edinburgh, United Kingdom

Marketing Manager within the Corporate Pensions Marketing team responsible for the development, positioning and messaging of Scottish Widows Corporate Pension proposition, including Corporate Wrap platform. Develop the customs value proposition and shape the offering to ensure the company receives it's share of voice in line with current topical pension issues and legislation. Communication of the proposition to adviser, employer and employee audiences through a variety of media including integrated marketing campaigns, digital strategies including social media channels, industry press editorials and advertorials, industry reports, events and conferences and Sales communications including supporting new business tenders and pitches. Responsible for internally communicating proposition through development of intranet site, content management and MI analysis. Previously been responsible for the design and development of the full marketing strategy for the corporate wrap platform including end to end user interface, content development and proposition launch to market.

Edinburgh, United Kingdom

Client servicing, planning, market analysis, strategy implementation, budgetary breakdown and control of up to £300k, design and maintenance of critical timing paths, client brief interpretation, creative brief writing, liaising with creative teams, review creative work, sourcing production quotes, developing and maintaining good client and supplier relationships, briefing promotional staff, event planning, sponsorship facilitation, trouble shooting, writing press releases and compliance adherence.

Senior Consultant for international travel company which encompassed supervisory and marketing responsibilities. Role involved providing travel advice for students and young people looking to embark on independent travel. One to one consultancy with clients – analysing their needs, giving recommendations and booking travel face to face, via the telephone and online.

Pgdip Marketing Diploma, Chartered Institute Of Marketing

Digital Marketing, Digital Communication And Media/Multimedia, Pass

Ba (Hons), Business And Tourism

Education record