Peyton King work email
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Peyton King personal email
At Sports Innovation Lab, I work with the world's largest sports properties and sponsors - including Verizon, Google, Morgan Stanley, Ally, and the NFL - to create a seamless connection between our sports data cloud and their marketing and business goals. I also lead our Women's Sports Club, which is the largest global executive community dedicated to increasing media spend in women's sports. I am an experienced full-stack marketing expert, managing both brand awareness and lower-funnel sales conversion.I break barriers: In 2024, I co-created the IAB's first-ever Newfront dedicated to women's sports. This year, my team also launched the first-ever transaction-based, deterministic, addressable audiences dedicated to sports and entertainment. And this is just the start...I am also an experienced brand-builder, storyteller, and keynote speaker. I've taken the stage at CES, Advertising Week, USF's Sports Data & Analytics Conference, Most Innovative 2022, and more.Follow me on Instagram @pk2bears!
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Brand Manager - RobotsSharkninjaBoston, Ma, Us
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Associate Director - MarketingSports Innovation Lab Apr 2024 - PresentBoston, Massachusetts, United StatesManage marketing team under CMO at a sports market research/tech agency, directly working with big clients such as WNBA, NHL, ESPN, Booz Allen, Google, NFL, & Billie Jean King Enterprises. Duties include management of company’s & CEO’s PR, podcast, SEO, graphic design, & social media (collectively running a following of more than 300k & a portfolio of major press outlets), reinvention of website architecture for 5+ different sites, creation of 4+ Mailchimp newsletter streams (for both the company & big clients such as Ally Financial), & design of paid social campaigns for big names like the LPGA & the Washington Wizards/Capitals that directly led to a higher ROAS, beating the large organizations’ previous metrics. In addition, structured event marketing & planning of a 200+ person tech conference in NYC & moderated a panel of renowned sports creators & entrepreneurs. -
Brand Marketing ManagerSports Innovation Lab Nov 2022 - Apr 2024Boston, Massachusetts, United States
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Content ManagerSports Innovation Lab Oct 2021 - Nov 2022Boston, Massachusetts, United States
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Influencer Marketing LeadPulltab Sports Nov 2022 - PresentGreater Minneapolis-St. Paul AreaPlanned, budgeted, & executed influencer marketing campaigns with creators ranging from rappers to professional hockey players. Worked with agents to negotiate deals, provided creative direction for the activations, & segmented funds to target for optimized performance. Directly led to an increase of 4k followers in 3 months. As a Content Contributor, wrote various culture-based articles as well as had multiple comedic shorts featured on the news including: mockumentary film project acquired by NESN called “The Shovelers,” the Minnesota All Hockey Hair Team, & the Minnesotalorian. -
Content ContributorPulltab Sports Jan 2018 - PresentGreater Minneapolis-St. Paul AreaCommissioned to write & contribute to articles and make videos (ranging from satirical to serious) about larger culture as well as the sports, music, & entertainment industries.
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Media PlannerMediahub Worldwide Jun 2021 - Oct 2021Boston, Massachusetts, United StatesMedia planning tasks included designing & launching advertisements, client & vendor outreach, presenting media recommendations, as well as extensive work in Excel, Prisma, DCM, & other key platforms. Pitched original ideas that were used by big players such as PBS & Ken Burns through Mediahub’s invite-only R&D, or “radical disruption,” group that is designed to integrate creativity into more data-driven media practices. -
Assistant Media PlannerMediahub Worldwide Oct 2020 - Jun 2021Boston, Massachusetts, United States
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Impact Adventure Recruiter & Brand AmbassadorVivid Roots Nov 2019 - Oct 2021GuatemalaDuties include recruiting, publicizing, & organizing trips to Guatemala and Ecuador with the goal of generating unforgettable memories and friendships for the traveler as well as sustainable impact for the region. The VR mission statement is to “live vividly and help others along the way.” Vivid Roots’ trips actively fight against the ideas of voluntourism and strive for the balance and fulfillment of their clients. -
College AdvisorPeyton King Tutoring Sep 2016 - Oct 2021Ran successful college admission consulting business for over 5 years that helped 20+ students get into their dream colleges - services included ACT/essay/application prep and curated liaising between admissions directors and prospective students.
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WaitressTally'S Dockside Bar & Bbq May 2015 - Sep 2020White Bear Lake, Mn
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InternModernwell Apr 2018 - Nov 2018Minneapolis, MinnesotaInterned on-site at women's business club & co-working space “ModernWell,” which is similar to a smaller scale version of "The Wing" or “CHIEF.” -
Sales AssociateTotal Hockey Feb 2014 - Aug 2016Maplewood, Mn
Peyton King Skills
Peyton King Education Details
Frequently Asked Questions about Peyton King
What company does Peyton King work for?
Peyton King works for Sharkninja
What is Peyton King's role at the current company?
Peyton King's current role is Brand Manager - Robots.
What is Peyton King's email address?
Peyton King's email address is pe****@****lab.com
What schools did Peyton King attend?
Peyton King attended Boston College, Universidad Pablo De Olavide.
What skills is Peyton King known for?
Peyton King has skills like Public Speaking, Leadership, Writing, Communication And Connection, Creative Vision And Outlook.
Who are Peyton King's colleagues?
Peyton King's colleagues are Emily Robison, Namit Gupta, Morgan Stearns, Jennifer Pelino, Sarah Capute, Amelia Barton, Eliza Van Voorhis.
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Peyton King
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