Tony King Email & Phone Number

London, England, United Kingdom

London, United Kingdom

Semetrical has grown rapidly from a small collective of highly experienced digital consultants, evolving into a full service digital marketing agency supporting a roster of clients including American Express, TicketMaster, OnTheMarket.com and Trinity Mirror Group.Specialising in advanced, technical SEO for enterprise level websites; the Semetrical founders.

London, United Kingdom

• Full ownership of all digital marketing channels, budget, strategy and planning for blinkbox Music; whilst working with wider Tesco businesses (inc. Dunnhumby, Tesco Mobile, blinkbox Movies and the Hudl product teams).
• Delivered over 2.5M app installs and new listeners in year one
• Reduced CPA by 70% and increased new listener retention rates two-fold
• Secured No.1 ranking in iTunes Music category and priority keywords
• Introduced first video ads and ‘Lookalike Audience’ campaigns on Facebook
• Advanced audience segmentation used to define new music station/genre ads

Brighton, United Kingdom

Responsible for shaping and delivering innovative digital marketing solutions for high-end retailers operating in the home and garden, lifestyle, accessories and fashion sectors. Working with a range of premium brands and retailers to develop integrated search strategies that support omni-channel retailing objectives and focus on customer experience.

London, United Kingdom

Developed and managed the implementation of digital marketing strategies for The Digital Property Group portfolio of brands, encompassing FindaProperty.com, FindaNewHome.com, PrimeLocation.com and Globrix.com Built an experienced in-house search marketing team and (having proved the value and ROI capability of search marketing) secured additional.

Brighton, United Kingdom

I was the first dedicated digital marketing resource to work at FindaProperty.com and developed a long-term search marketing strategy that delivered consecutive YOY traffic growth averaging 27%.My primary focus was initially SEO and content optimisation, whilst managing PPC activity through external providers. I helped develop and manage the dedicated new.

Brighton

Following the merger of marketing teams at Elite Incident Management and parent company insurE-com, I was tasked with a range of digital and traditional marketing support services for both brands.Concentrating largely on the design and production of both online and offline advertising, direct mail and PR campaigns, I delivered a series of e-CRM campaign.

Brighton, United Kingdom

Primary objective was to design, develop and deliver an updated range of digital and traditional marketing communications and promotional materials following a corporate re-branding exercise. No previous online marketing had been implemented so I developed and executed an initial campaign (inc.SEO, reciprocal link initiatives and display advertising) to.

Brighton

Managed the research, development and digital marketing strategy for the full portfolio of FDM Group's international websites.Delivered in-house SEO guidelines, training and development for the marketing and development teams, whilst maintaining email marketing, display advertising and viral marketing campaigns to ensure audiences were continually aware of.

I developed my marketing skills and experience at this full-service advertising agency, delivering a range of services including copy writing, proof reading, project management, media selection, market research and new media opportunities. My industry understanding advanced swiftly and I was quickly presented a range of client accounts in local government.